Vice President, Growth Marketing
Experian
Growth Campaigns Lead
Dropbox
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $134,300 - $181,700 per year
Job Level
Senior
About the role
- Lead end-to-end acquisition campaign strategy to bring new users into the Dropbox ecosystem through both product-led and sales-led funnels.
- Map and coordinate the early-stage customer journey, identifying key entry points and high-leverage acquisition opportunities.
- Design and execute growth experiments across messaging, targeting, and channels—leveraging AI-driven tools and insights to improve efficiency and performance.
- Partner with data science and channel teams to forecast pipeline, measure impact, and optimize cost-per-acquisition across segments.
- Translate experimental learnings into scalable, repeatable campaigns that fuel consistent pipeline growth.
- Ensure brand and message consistency across campaigns while tailoring delivery to audience personas and intent stages.
- Share insights and best practices to strengthen Dropbox’s growth engine and inform future go-to-market plays.
Requirements
- 7+ years in growth, demand generation, or integrated marketing with a focus on B2B SaaS acquisition
- Proven success driving user or lead acquisition across both product-led and sales-led motions
- Deep understanding of funnel dynamics, conversion levers, and early-journey marketing
- Strong analytical mindset with experience in forecasting, attribution, and performance optimization
- Demonstrated ability to design and interpret marketing experiments using data and insight to iterate rapidly
- Familiarity with AI-powered marketing tools (e.g., for audience targeting, creative optimization, or workflow automation)
- Excellent cross-functional collaboration skills and comfort influencing senior stakeholders.
Benefits
- Health insurance
- 401(k) contribution
- Paid time off
- Flexible work arrangements
- Professional development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
growth strategydemand generationintegrated marketinguser acquisitionlead acquisitionfunnel dynamicsconversion optimizationmarketing experimentsdata analysisperformance optimization
Soft skills
analytical mindsetcross-functional collaborationinfluencing stakeholders
