Senior Manager of Customer Marketing
SafetyChain Software
Demand Generation Manager
Fundraise Up
full-time
Posted on:
Origin: • 🇺🇸 United States
Visit company websiteSalary
💰 $120,000 - $145,000 per year
Job Level
Mid-LevelSenior
About the role
- We’re seeking a Demand Generation Manager - Enterprise ABM to join our marketing team and play a critical role in supporting the Senior Manager of Enterprise Marketing. In this position, you’ll drive demand and engagement across enterprise prospects through a targeted ABM and demand generation strategy. This role offers the chance to impact qualified lead generation and increase engagement in high-value accounts.
- Plan, execute, and manage demand generation initiatives, including webinars, virtual events, and paid media campaigns. Drive brand awareness and pipeline growth among target accounts.
- Collaborate with the Senior Manager to develop and implement multi-channel campaigns, optimizing for reach, conversion, and engagement across key accounts.
- Work closely with the content and creative teams to develop tailored assets (e.g., landing pages, email templates, social posts) that align with ABM goals and resonate with target audiences.
- Oversee paid media efforts on platforms such as LinkedIn and Google Ads, adjusting strategies to maximize ROI and enhance campaign performance.
- Monitor, analyze, and report on campaign performance using key metrics like lead generation, pipeline growth, and engagement. Provide actionable insights and recommendations to optimize future campaigns.
- Lead the end-to-end planning and execution of webinars and events, from initial setup to post-event analysis and follow-up, ensuring high engagement and valuable lead generation.
Requirements
- Minimum of 5 years of experience in demand generation, ABM, or a related marketing field, with a proven track record of driving successful campaigns that generate qualified leads and drive pipeline growth.
- Strong understanding of ABM strategies and best practices, with the ability to execute personalized campaigns targeting high-value accounts across multiple channels.
- Demonstrated experience in planning and managing multi-channel marketing campaigns, including webinars, events, and paid media (LinkedIn, Google Ads, etc.), from conception to analysis.
- Strong ability to analyze campaign data, draw insights, and provide actionable recommendations for improving campaign effectiveness and achieving business goals.
- Excellent teamwork and communication skills, with the ability to collaborate effectively with cross-functional teams, including content, creative, sales, and leadership.
- Experience with marketing automation platforms (e.g., Marketo, HubSpot, Pardot) and CRM tools (e.g., Salesforce) to manage campaigns, track performance, and report on results.
- Strong organizational skills with the ability to manage multiple projects simultaneously, ensuring deadlines and objectives are met.
- Proactive in identifying challenges and opportunities within campaigns, with a focus on continuous improvement.
