Head of Demand Generation
LatamCent
Paid Search Growth Marketer – Consultant
Right Side Up
contract
Posted on:
Location Type: Remote
Location: Remote • Texas • 🇺🇸 United States
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Develop and manage paid search strategies across Google Ads, Microsoft Ads, and related platforms
- Execute keyword research, ad copy creation, bidding strategies, and ongoing optimizations to achieve performance goals
- Monitor daily campaign pacing, budget allocation, and account health to maximize efficiency and ROI
- Analyze and interpret performance data to identify actionable insights and areas for growth
- Collaborate with cross-functional teams including analytics, creative, and marketing strategy to deliver cohesive campaigns
- Stay up to date on search trends, platform updates, and emerging technologies
Requirements
- 3–5 years of hands-on paid search experience managing campaigns end-to-end
- Proven ability to deliver measurable results across acquisition and retention goals
- Strong analytical and quantitative skills with experience using Google Ads, Microsoft Ads, and related tools (e.g., Google Analytics, Looker Studio, SA360)
- Experience collaborating with creative and technical teams to enhance campaign performance
- Excellent communication and client management skills
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
paid search strategieskeyword researchad copy creationbidding strategiescampaign optimizationperformance analysisdata interpretationacquisition goalsretention goalsbudget allocation
Soft skills
analytical skillsquantitative skillscommunication skillsclient management skillscollaborationteamwork
