Sépaq

Marketing

• Be a senior strategist, expert in paid digital marketing and an influential leader.
• Contribute to the development and deployment of the overall go-to-market strategy to increase brand reach and maximize Sépaq’s revenue and profitability.
• Plan and ensure the execution of an innovative, high-performing media strategy by developing plans and activating national data-driven campaigns (multi-product/destination, multi-season, multi-audience and multi-market) across various paid platforms to achieve commercial, recruitment and civic engagement objectives.
• Effectively manage relationships with external business partners (agencies) and internal teams (Brand, Creative and Retail, Commerce and Digital Experience, Business Intelligence).
• Coach, supervise and support the Senior Marketing Technician in coordinating identified actions and monitoring the planned budget envelope.
• Continuously optimize investments and market activities by tracking performance indicators that measure the impact of deployed strategies.
• Promote results achieved and best practices developed, and collaborate on their integration into the department’s overall marketing ROI.
• Help build and maintain strong, long-lasting relationships with experts across the Vice‑Presidency of Marketing and Customer Relations.
• Ensure the use of marketing best practices and communication trends, as well as compliance with Sépaq quality standards for all initiatives deployed.
• Drive the evolution of Sépaq’s marketing practices by making recommendations regarding the development and execution of marketing projects.

Senior Marketing Advisor

• Act as a senior strategist, content marketing expert and influential leader.
• Contribute to the development and rollout of the overall go-to-market strategy to increase brand visibility and maximize Sépaq’s revenue and profitability while respecting its mission.
• Plan and deploy an innovative, high-performing content marketing strategy by developing major editorial themes and activating content initiatives (multi-product/destination, multi-season and multi-audience) across multiple platforms to achieve commercial, recruitment and civic engagement objectives (e.g.: awareness, revenue, qualified candidates, the perceived image of the organization’s social responsibility and leadership in impact actions).
• Ensure optimal production, writing and distribution of identified content on owned and external channels, while maximizing the allocated budget and guaranteeing the use of best practices, adherence to brand guidelines and compliance with Sépaq quality standards for all initiatives deployed.
• Evolve Sépaq’s marketing practices as an owner-operator of its own media (responsible for the digital magazines l’Effet nature and sepaq.com/blog, in addition to other emerging platforms).
• Guide and support Social Media Advisors who actively contribute to the coordination, production and distribution of content, primarily for Facebook, Instagram and LinkedIn.
• Help build and maintain strong, lasting relationships with internal teams (Marketing, Brand, Creative and Retail, Commerce and Digital Experience) and effectively manage relationships with external partners (agencies, collaborators and influencers).
• Continuously optimize content marketing activities by tracking performance indicators that measure the impact of deployed strategies and internal marketing channels used (digital magazines, social media, blog, newsletters).
• Participate in promoting achieved results and best-performing initiatives, and collaborate on their integration into the department’s overall marketing ROI.
• Position the team’s content marketing expertise across the various vice-presidencies and leverage it for the entire organization, notably the 46 establishments.
• Serve as an advisory, inspirational and influential resource to colleagues across several vice-presidencies (Marketing and Customer Relations, Human Resources and Legal Affairs, Territories and Customer Experience).

Senior Marketing Advisor

Senior Content Marketing Advisor