Royal Caribbean Group

Marketing

• Oversee planning, forecasting and development of global CRM strategy across multiple markets with cross-channel partners and local teams.
• Own development and communication of the long-term vision, goals, and roadmap of the Customer Relationship Management strategy, execution, and optimization including pre-cruise, SMS and Casino.
• Drive online customer acquisition, leveraging consumer data to maximize lifetime value and lead the development of strategies to grow email database, including global Casino database.
• From strategy to execution own the processes to deliver on key KPI targets related to customer marketing engagement, list health, legal guidelines, lead acquisition, Pre-cruise commerce, SMS and Casino bookings.
• Combine customer data and analytics, consumer insights and market research to understand areas of opportunity to develop CRM programs and leverage technology.
• Develop the pre-cruise and Casino Marketing programs for all key International Markets to meet foundational and growth KPIs across all markets.
• Understand local marketing laws and privacy policies as it relates to our promo strategies, SMS and database management growth into existing and new channels such as Casino.
• Partner with legal to ensure consumer marketing compliance laws and key international stakeholders and compliance officials are aligned.
• Partner with Hotel Ops to develop PCP Sales cadence (implemented on cruise planner and in emails and coordinating with external agencies for QA and implementation support) as well as owning the role out of new languages and markets for all pre-cruise and myroyal cruise updates.
• Direct and manage Lead generation & retention programs, identifying new partners, partnerships and strategies to optimize ROI and support the continuous health of the international database.
• Partner with the Cloud data partners, Email Service Provider, Direct Mail Vendor and agencies to develop automation approach, usage of AI/ML to implement A/B testing strategies to execute the short-term and long-term roadmap, identifying challenges and strategies creatively solving for them.
• Identify new or unique CRM/Digital data that can be used to execute a consistent and relative personalization/segmentation program.
• Own the collaboration and partner with all Integrated Marketing groups, Revenue Management, OBR partners, Call Center and Trade to ensure holistic execution, alignment with full consumer journey, consistent and optimized brand communications and experiences.
• Develop a cross-functional team of marketers capable of working closely with international in market resources focused on communication, operations and analysis; encouraging ideas, discussions and cross-team learning.
• Continually enhance and evolve the teams by defining required skills, roles and responsibilities needed to meet goals effectively.
• Regularly engage with International Leadership in the UK, Europe, Asia-Pacific and Latin America to capture feedback on local customer focus and deliver informed opinion about customer groups.

Director, Consumer Marketing

Program Manager

• Develop and implement long-term financial strategies that align with corporate objectives for fleet modernization, capital expenditures, and lifecycle management.
• Oversee the planning, budgeting, and financial analysis of all operational and capital projects, ensuring alignment with the company's financial goals and risk appetite.
• Manage annual capital expenditure budgets exceeding $100 million, ensuring optimal allocation of resources toward dry-docks, vessel upgrades, and newbuild projects.
• Lead critical financial evaluations, including cost-benefit analyses, economic feasibility studies, and lifecycle cost modeling, to support strategic decision-making and maximize return on investment.
• Collaborate with finance and accounting teams to develop robust lifecycle strategies for vessel assets, integrating financial forecasts, depreciation schedules, and certification costs.
• Drive initiatives to reduce waste, streamline maintenance practices, and improve operational efficiencies through data-driven insights and digitalization.
• Oversee the financial aspects of the regulatory lifecycle for vessels, including dry-dock planning, certification renewals, and compliance costs.
• Supervise the Program Management Office responsible for a portfolio exceeding $100 million annually, ensuring projects are delivered within budget, on schedule, and aligned with strategic priorities.
• Present comprehensive financial analyses, capital forecasts, and performance reports to executive leadership, steering committees, and external partners.

Director, Global Marine Operations – Program Management Office

• Support the Senior Director, Tax Strategy in advising executive management of the tax implications of business activities and initiatives
• Analyze, develop, and implement strategies for transactions, acquisitions, and other initiatives to minimize tax risk and maximize tax efficiency, and communicate those strategies, including risks and implications, to operational stakeholders and senior management
• Monitor case law and tax legislation and advise and document potential impacts they may have on the Company
• Research to determine the international direct and indirect tax impact and consequences of proposed business activities internationally
• Enable and monitor compliance with key tax strategies implemented (e.g., Section 883 monitoring, UK tonnage tax compliance; other credits and incentives)
• For assigned countries or companies, manage transfer pricing documentation and policy
• Prepare income tax forecasts for assigned companies and perform variance analysis monthly
• Act as a liaison with outside tax counsel and direct projects for which such individuals are engaged, including global transfer pricing documentation
• Engage and manage the relationship with internal departments such as Legal, Accounting, Commercial Development, Corporate Development, Treasury, Corporate Strategy, Finance, Foreign finance teams, and Operational teams to enable business initiatives, transactions, contracts, business arrangements, etc.
• Support the Senior Director of Tax Strategy in formulating audit strategy and managing global tax audits
• Support the Senior Director, Tax Strategy by managing the tax aspects of M&A-related transactions (due diligence, structuring, divestitures, etc)
• Team with Tax Operations to ensure tax positions or new business initiatives/structures are correctly reported on timely filed tax returns and income tax provisions
• Responsible for income tax forecast and variance analysis for assigned foreign countries, estimate $10 - $20M annually
• Responsible for overseeing income tax audits of varying $ amounts ($0.5 - $5M)

Manager, Tax Strategy

Engineer

• Manage, maintain and document ongoing operations of IAM solutions, ensuring system availability, performance, and compliance.
• Monitor and analyze privileged access activities to detect and mitigate risks using automated monitoring and alerting tools.
• Use “Configuration as Code” and DevOps methodologies to ensure rapid implementation and deployment of IAM solutions.
• Work with the IAM team to implement and automate IAM lifecycle management processes.
• Work to continuously improve the performance, reliability, and security of the IAM platform.
• Responsible for operating and maintaining the access and identity management services supporting our Guests and internal stakeholders, including access and authorization services.

Engineer, IAM

Data Analyst

• Responsibilities include the design, implementation, and development of financial reporting and analytics solutions, with particular emphasis on Data Analytics, Visualizations, and Financial Modeling.
• Collect and process raw data from various sources into report ready format using SQL, Python, Microsoft Power Query.
• Design, implement and develop data visualizations using Power BI, Python, and Microsoft Office Suite.
• Create financial/investment models using advanced features in Excel.
• Meet with business stakeholders to clarify and document reporting requirements.
• Recommend data architecture and business structures necessary to support reports and dashboards.
• Work autonomously and with little direction to complete assignments on tight timelines, coordinating business processes, programs and projects based on the outlined strategies and defined directives.
• Aggregate large data sets for analysis.
• Develop data strategies specifically around data structures, identifying critical information, as well as the tools used to retrieve and analyze the data.
• Perform research and analysis on large data sets—data exploration, trending, regression, and/or basic machine learning.
• Work with management and other team members to understand and clarify data analysis and reporting needs.
• Provide guidance and insight into data visualization options for report design.
• Make actionable recommendations by effectively communicating data analytics insights to a cross-functional group as well as department executives.
• Create dashboards, automated reports, report templates and presentations.
• Use advanced data visualization tools, such as Power BI and/or Python, to provide clear, intuitive, and visually compelling interface that are well-designed for end users to quickly identify key themes and insights within data.
• Responsible for daily/weekly/monthly reporting on business trends and the status of digital experience initiatives for senior management.

Senior Financial Data Analyst, Visualization

Digital Marketing

• Responsible for leading the consumer marketing strategy, development, execution, and performance across international markets and marketing programs for the Royal brand.
• Own customer relations management spearheading our direct-to-consumer communications and marketing efforts globally.
• Drive strategies to support customer acquisition models, audience creation, segmentation, optimization and ultimately driving ROI.
• Oversee planning, forecasting and development of global CRM strategy across multiple markets with cross-channel partners and local teams.
• Own development and communication of the long-term vision, goals, and roadmap of the Customer Relationship Management strategy.
• Drive online customer acquisition, leveraging consumer data to maximize lifetime value.

Director, Digital Marketing Experience

Sales

• Sell Silversea cruises and related shore side products and services, using outbound consumer contacts.
• Maintain contact with all clients to ensure high levels of client satisfaction and optimize long-term customer value.
• Employ technical selling skills and product knowledge in all areas to give effective presentation of Silversea products and services.
• Meet assigned monthly, quarterly, and annual targets.
• Manage a high volume sales-focused workload, meet productivity goals, and optimize the selling process through pro-active customer contact.
• Communicate and interact effectively with decision makers, at all levels internally and externally.
• Maximize all opportunities in the process of closing a sale; service existing cruise bookings booked direct, and exercise upsell opportunities throughout the life of the customer relationship.
• Sell consultatively, using active listening skills, and make recommendations to prospects and clients.
• Help to develop a database of qualified leads and inquiries through referrals, direct mail, and email.
• Quickly apply new skills and multi-task to achieve peak levels of performance.
• Assist in departmental sales efforts to move soft sailings and last minute inventory.
• Maintain accurate records of all clients and potential clients, utilizing company-supported technology tools and processes.
• Adhere to all company policies, procedures and business ethics codes.
• Other duties as assigned by supervisor.

Cruise Consultant, Outbound Sales

Ecommerce

• Collaborate with creative teams, content authors, and external vendors to develop a detailed asset production schedule aligned with specialty programs campaign timelines and website launch dates.
• Engage actively in prioritization sessions with Casino, Loyalty, Behavioral Communications, eCommerce Product, and other marketing teams to align requests with strategic priorities, business needs, resource availability, and campaign schedules.
• Support the web authoring team by driving operational excellence, escalating bugs, and documenting enhancements to be executed.
• Oversee the process of asset creation, including briefing creative teams, tracking progress, and ensuring deliverables meet quality standards and deadlines.
• Work in close partnership with extended teams to coordinate dependencies, resolve bottlenecks, and facilitate seamless execution of asset delivery, ensuring campaigns launch on time and meet quality standards.
• Act as point of contact for stakeholders, securing timely approvals on creative concepts, visuals, and messaging, while managing expectations and providing clear communication throughout the process.
• Ensure all assets and visuals adhere to brand standards, style guides, and regulatory requirements, conducting quality checks prior to final approval.
• Prepare comprehensive briefs for creative teams, detailing project scope, creative direction, and technical specifications.
• Maintain organized libraries of approved assets, ensuring easy access and version control for ongoing campaigns and website updates.
• Identify opportunities to streamline workflows, improve communication channels, and enhance overall project efficiency.

Lead, ECommerce Ops

Collections

• Respond to credit card companies regarding cardholder disputes and chargebacks
• Perform collection efforts on receivables arising from unpaid cruise reservations and onboard folios
• Retrieve credit card activity (disputes/chargebacks) daily and compile supporting documentation
• Respond to credit card companies, travel agents, and passengers both in writing and orally
• Maintain organized case files for future reference, follow-up, and support
• Pursue collections with travel agents and passengers for receivables related to unpaid balances
• Work closely with front-line agents and other departments to support collection efforts
• Work with outside collection agencies and internal Legal Department on collections

Coordinator, Account Collections

Product Manager

• Spearhead the Casino E-Commerce Promotions team focusing on executing 1:1 promotions
• Collaborate with stakeholders to ensure successful delivery of promotions
• Review performance metrics for each campaign and maintain the campaign backlog
• Act as the product expert maintaining a deep understanding of business processes

Product Owner

Operations

• Books travel arrangements for all Guest Status Entertainment and Enrichment personnel and ensures the most affordable rates / best possible routing are obtained at all times.
• Organizes transfers, hotels, and other logistical arrangements to ensure on-time arrival for all Entertainment and Enrichment personnel.
• Coordinates daily travel updates between vessels and entertainment department staff.
• Arranges any emergency travel for Guest Status Entertainment and Enrichment personnel, communicates arrangements to vessels and port agents when needed.
• Processes all department invoices through the accounting system (Navision) and processes for payment with Miami accounting, including verifying and coding.
• Ensures that any chargeable airfares or upgrades are correctly charged, monies collected and accounted for correctly, and any refunds and reimbursements have been processed correctly.
• Ensures all pre-required visas are detailed in advance to all Guest Status Entertainment and Enrichment personnel.
• Prepares CTR schedules for upcoming voyages 12-18 months in advance.
• Prepares and sends all pre-cruise documents to vessels, including voyage reports for each cruise, listing all pertinent details of shipboard entertainment personnel and entertainment programs.
• Assists with documentation and coordination of production casts.
• Assists in onboard decorations for special events.
• Other duties as assigned.

Coordinator, Entertainment and Enrichment Operations

Content Marketing Manager

• Lead the strategic development and execution of Royal Caribbean and Celebrity Cruises website merchandising initiatives across specialty programs
• Develop a detailed roadmap and implement comprehensive eCommerce strategies for Casino, Loyalty, and Co-brand Rewards initiatives
• Oversee the planning, execution, and optimization of website content, including landing pages, targeted offers, and personalization efforts
• Partner with marketing, product, creative, technology and revenue teams to coordinate efforts
• Drive prioritization of the web development backlog for specialty programs
• Leverage data insights and customer segmentation to deliver tailored messaging and offers
• Manage the execution of promotional campaigns and web merchandising journeys
• Utilize analytics and guest data to inform merchandising strategies
• Mentor and guide a team of marketing professionals and web authors

Manager, Digital Content Development

Manager

• Develop and maintain corporate travel policies
• Partner with internal stakeholders for budget planning and travel coordination
• Lead and manage travel programs
• Manage strategic vendor relationships
• Oversee duty of care initiatives
• Stay informed on travel industry trends and regulatory changes
• Collaborate with senior leadership for travel policy updates
• Design and manage travel processes

Manager, Corporate Travel Services

General Counsel

• Provide legal support to Newbuild Project Design, Newbuild Technical Projects, Newbuild Supply Chain & Procurement, Newbuild Mission and Control, and Newbuild teams in various site offices
• Structure, negotiate, draft and manage design agreements, consulting agreements, special project agreements, master service agreements, partnership agreements, project terms and conditions, and amendments or statements of work in relation to the same, together with non-disclosure agreements
• Provide legal advice to the above-listed internal departments and assist with the administration of contracts in accordance with Company and Legal department policies and internal corporate records management policies
• Cross-coordinate with other internal departments (i.e. treasury, finance, accounting, approval committees, insurance, legal)
• Engage in direct communications with internal business partners and opposing counsel
• Research, review, and interpret the requirements of government agencies, laws, statutes, rules, regulations, and court decisions
• Support special projects aimed at streamlining and creating contractual efficiencies within the Newbuild department and the Legal department
• Identify and evaluate risks and propose solutions to mitigate risk
• Performs other duties as required.

Associate Counsel, Newbuild

Administration

• assist and support the Royal Caribbean International fleet in project management, reporting, and process improvement
• produce reports used to track both ship personnel and ship overall ratings and performance throughout the year
• responsible for the ongoing development, coordination and maintenance of the company’s SOPs for the Royal Caribbean brand within Hotel Operations
• creates various reports and presentations to measure progress and success
• establishes and implements changes and deletions into the designated Hotel Operations SQM Manuals
• Subject Matter Expert on all key high-level initiatives and projects
• recommends improvements and drafts proposals to operational policies and procedures
• identifies and implements policies and procedures with shipboard teams
• coordinates projects
• creates workplans, timelines, milestone trackers, risks and issue logs