Manager, Digital Content Development
Royal Caribbean Group
full-time
Posted on:
Location Type: Office
Location: Miami • Florida • United States
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About the role
- Lead the strategic development and execution of Royal Caribbean and Celebrity Cruises website merchandising initiatives across specialty programs
- Develop a detailed roadmap and implement comprehensive eCommerce strategies for Casino, Loyalty, and Co-brand Rewards initiatives
- Oversee the planning, execution, and optimization of website content, including landing pages, targeted offers, and personalization efforts
- Partner with marketing, product, creative, technology and revenue teams to coordinate efforts
- Drive prioritization of the web development backlog for specialty programs
- Leverage data insights and customer segmentation to deliver tailored messaging and offers
- Manage the execution of promotional campaigns and web merchandising journeys
- Utilize analytics and guest data to inform merchandising strategies
- Mentor and guide a team of marketing professionals and web authors
Requirements
- Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred
- 7+ years of experience in eCommerce merchandising, digital marketing, or loyalty program management, ideally within the travel, hospitality, gaming, or leisure industries, with at least 2 of those years managing direct reports
- Proven track record of developing and executing successful digital campaigns that drive engagement and revenue
- Strong stakeholder management and communication skills, with the ability to influence cross-functional teams
- Expertise in personalization technology, content management systems, and analytics tools (e.g., Google Analytics, Adobe Analytics, Adobe Target, Adobe Experience Cloud, Adobe Experience Manager or similar)
- Strategic thinker with a data-driven mindset and a passion for delivering exceptional guest experiences
- Strong working experience with A/B testing, personalization, and customer segmentation
- Ability to thrive in a fast-paced, dynamic environment
Benefits
- competitive compensation and benefits package
- excellent career development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
eCommerce merchandisingdigital marketingloyalty program managementA/B testingcustomer segmentationdata-driven decision makingwebsite content optimizationpromotional campaign executionpersonalization technologyanalytics
Soft skills
stakeholder managementcommunicationinfluencing cross-functional teamsstrategic thinkingmentoringguiding teamsadaptabilityteam leadershipcollaborationproblem-solving
Certifications
Bachelor's degree in MarketingBachelor's degree in Business AdministrationMBA