Marketing Enablement and Operations Coordinator
GeneDx
Job Level
Senior
About the role
- Lead and inspire a team of designers, copywriters, freelancers, and agencies to deliver impactful creative that advances both brand and business goals
- Translate business objectives into creative strategies that balance brand storytelling with performance-driven marketing to achieve measurable outcomes
- Champion experimentation with new formats including motion, interactive content, AI-generated creative, and localized storytelling
- Partner with cross-functional teams to test, measure, and optimize creative, applying insights to continuously improve performance
- Collaborate with Product, Web, and Game Design leads to ensure consistent brand expression across all customer touchpoints
- Establish and champion best practices across performance marketing, paid media, social, email, and other channels
- Implement workflow processes that streamline creative intake, prioritize effectively, and ensure on-time delivery
- Elevate the creative function from a service model to a consultative partner model influencing broader business outcomes
- Manage budgets, vendors, and freelancers, balancing quality and cost-efficiency to maximize ROI
- Build processes that increase efficiency, reduce bottlenecks, and maintain creative quality at scale
- Nurture professional growth of team through mentorship, feedback, and career development opportunities
- Foster a people-first culture that values collaboration, creativity, and innovation
Requirements
- Proven leadership experience in managing creative teams within a fast paced, high-volume environment, ideally with both agency and in-house experience
- Strong creative judgment and storytelling ability, with an eye for design, copy and platform best practices
- Solid understanding of growth marketing and performance-driven creative, including testing frameworks and optimization
- Strong project management and organizational skills with experience building processes that streamline intake, prioritization and on-time delivery
- Comfort with campaign data and insights, and ability to translate results into actionable creative strategies
- Expertise in budgeting, resource allocation, and vendor negotiations
- Strategic mindset with the ability to use data and insights to guide creative decisions
- Deep understanding of brand, design, and copy standards with a passion for quality and innovation
- Strong curiosity to stay on top of emerging trends in creative strategy and team productivity enhancement
- Strong collaboration and influencing skills, with experience working across marketing, product, and data teams
- A people-first management style that fosters team engagement, mentorship and professional growth
- Familiarity with tools: Miro, Monday.com, Jira, Wrike
- Legal ability to work in Canada (application form asks about work authorization)
