PROCEPT BioRobotics

Marketing

• Drive a surgeon-focused commercial strategy to accelerate the adoption, utilization, and advocacy for Aquablation therapy.
• Activate and partner with Key Opinion Leaders (KOLs) to maximize commercial impact across sales, peer-to-peer, digital, and society channels.
• Serve as a primary partner to the US sales team, developing programs, tools, and messaging that enhance the surgeon's journey from awareness to advocacy.
• Collaborate with cross-functional partners to develop and promote clinical and economic proof points that resonate with the surgeon audience.
• Develop and lead the commercialization of new programs that align with surgeon needs and demonstrate the value of our solutions.
• Proactively stay abreast of clinical trends, competitive intelligence, and customer insights to inform and evolve our go-to-market strategies.
• Leverage data and analytics to define key performance indicators (KPIs), measure program effectiveness, and optimize strategies to drive a clear return on investment (ROI).

Senior Marketing Manager, Surgeon Audience

Customer Success Manager

• Lead planning and coordination of 12–15 Aquablation program launches per quarter.
• Project manages launches to meet or exceed KPI targets.
• Lead the cross-functional communication and problem-solving efforts.
• Launch planning and execution alignment with CAP and UTL leadership teams.
• Develop detailed launch workplans and readiness trackers aligned with RSR/ASR priorities.
• Coordinate all field activity through the RSR and ASR to ensure unified customer communication.
• Manage launch readiness across capital delivery, clinical education, reimbursement setup, and scheduling readiness.
• Conduct structured Launch Readiness Reviews and post-launch evaluations.
• Track and report KPI progress with commercial operations and regional teams.
• Identify risks, delays, or resourcing gaps early and escalate cross-functionally.
• Develop and refine launch templates, playbooks, and dashboards to standardize excellence.

Program Launch Success Manager

Sales

• Meet or exceed quarterly sales quota for the defined area
• Work with the sales manager to develop a plan that outlines sales objectives tailored to the local market
• Manage the complex sales process of the Aquabeam System into new and existing hospitals
• Build clinical and administrative support through technical presentations, executive meetings, and marketing events
• Build support from surgeons and administration for Aquablation therapy
• Identify key institutions, generate market awareness, and drive sales of the Aquabeam System within an assigned sales territory
• Effectively manage transition of initial sale and installation to the Aquablation sales team to drive procedural volume and growth
• Develop initial contact with CEO and senior hospital administrators
• Provide monthly forecasts for defined area
• Effectively communicate AquaBeam’s value proposition to customers
• Build and maintain relationships with key customers and KOLs within region
• Partner closely with Sales Management and the Marketing team to identify and prioritize customers for higher-level corporate relationships
• Partner with the Customer Service team to meet and exceed customer expectations
• Ensure all required sales reporting forms are completed and submitted on time
• Maintain records in the PROCEPT CRM system on contacts and facilities
• Provide support in the resolution of product complaints and/or safety issues
• Proactively support organizational goals and objectives, policies and procedures, and FDA regulations including strict compliance with AquaBeam’s Customer Relationship and the Sunshine Act policies
• Maintain a professional and credible image with customers and teammates
• Establish and maintain credentials to enter and work in hospitals and other medical facilities as required by facility requirements
• Manage travel and expenses per approved budget
• Consistently creates a positive environment for customers & colleagues to include the entire PROCEPT team.
• Completes pipeline activities and events in accordance to the Capital Playbook
• Maintain trained status for, and comply with, all relevant aspects of the PROCEPT BioRobotics Quality Management System to ensure product and support regulatory compliance
• Understand and adhere to the PROCEPT BioRobotics Quality and EHS policies

Area Sales Manager

Manager

• Lead, mentor, and develop a growing team of Field Service Engineers to ensure exceptional customer service and technical excellence.
• Build and scale field service processes, documentation, and best practices as the organization expands.
• Forecast staffing needs and support hiring, onboarding, and training of new team members.
• Provide performance feedback, support career development, and foster a culture of accountability and continuous improvement.
• Collaborate cross-functionally with Engineering, Product, Quality, Sales, and Clinical teams to ensure robust, consistent field operations and to ensure all pipeline products are designed with serviceability in mind.
• Deliver expert-level service, troubleshooting, repair, and maintenance of advanced surgical robotic systems at customer sites.
• Serve as a technical escalation point for the team; resolve complex issues and guide root-cause analysis.
• Support new system installations, upgrades, validations, and field testing of emerging technology.
• Ensure timely service delivery, compliance with safety and regulatory requirements, and exceptional surgeon/hospital staff experience.
• Collect VOC (voice of customer) insights and communicate field trends to internal teams for product improvement.
• Oversee service metrics such as uptime, response time, throughput, and customer satisfaction.
• Manage inventory, parts forecasting, and service-related logistics within designated region(s).
• Maintain accurate service records and ensure adherence to all service policies and procedures for yourself and your team.
• Help drive readiness for product launches, new clinical indications, or expanded service territories.

Field Service Manager

Account Manager

• Lead system launches and establish Procept’s therapies as the preferred treatment options
• Meet or exceed quarterly sales quotas through procedural volume growth within existing and new accounts
• Develop comprehensive territory and account plans, including accurate forecasting and pipeline management
• Build strong relationships with surgeons, OR teams, KOLs, and hospital stakeholders
• Partner with Marketing and Clinical Specialists to onboard and train new physicians through the surgeon pathway
• Collaborate proactively with Clinical Specialists, Capital, and Launch teams to coordinate account planning, share insights, and ensure seamless execution across pre- and post-installation phases
• Provide case coverage support as needed (typically ~1 day per week) to ensure optimal customer experience and procedural success
• Collaborate with surgeons and hospital teams to optimize patient pathways and expand patient access
• Understand the pathway of a patient inside the office of the surgeon dedicating time each week integrating into the practice
• Facilitate customer change-management and drive standardization of workflows to overcome adoption barriers (e.g., surgeon behavior, scheduling blocks, OR learning curve)
• Synthesize customer insights and market trends to inform Marketing and R&D priorities

Territory Manager

Program Manager

• Develop and manage a portfolio of utilization-focused P2P programs including case observations, workshops, labs, roundtables, webinars, and virtual sessions.
• Align program offers surgeon proficiency stages, account maturity, and utilization objectives.
• Support structured pathways that reinforce best practices and increase surgeon confidence with Aquablation therapy.
• Partner with high-volume KOL surgeons to support utilization-focused education and best practice sharing.
• Maintain faculty relationships to ensure readiness, continuity, and high-quality educational experiences.
• Match faculty to account needs based on clinical and regional dynamics.
• Support faculty in developing presentation content, clinical case narratives, and workshop materials aligned to messaging and commercial priorities.
• Partner with Utilization Sales to identify program needs tied to account strategy and activation.
• Collaborate with Clinical teams to ensure case observation readiness and procedural support.
• Work with downstream marketing to ensure content, messaging, and tools are aligned and field ready.
• Coordinate with Capital teams as appropriate during the transition from initial training to utilization support.
• Work with internal operations, KOL management, and vendors to support logistics and onsite execution.
• Support faculty contracting, FMV honoraria, AdvaMed compliance, and Sunshine Act reporting.
• Ensure CRM systems (e.g., Salesforce) capture program participation and engagement accurately.
• Track outcomes, surgeon engagement, and utilization signals to inform commercial program investment.
• Capture feedback from surgeons, sales, and clinical partners to drive continuous improvement
• Provide visibility to commercial leadership on program performance and account maturity trends.

Commercial Marketing Program Manager

Engineer

• Act as the Subject Matter Expert and advise and support business and system owners to build and maintain GxP conforming systems and ensure compliance with applicable regulations and industry standards.
• Assess all new non-product computer software systems and spreadsheets to determine if they are for GxP usage.
• Manage the implementation of validation requirements for new and existing GxP computer systems and spreadsheets.
• Create and maintain Validation Master Plans (VMPs), project-specific validation plans and schedules.
• Ensure proper documentation and execution of:
• - System Requirements (URS & FRS)
• - Configuration & Design Specifications (CS/DS)
• - Risk Assessments
• - IQ/OQ/PQ Protocols and Reports
• - Traceability Matrices
• - Assessments
• Drive change control for validated systems, ensuring ongoing compliance.
• Lead periodic reviews and oversee system decommissioning in compliance with regulatory requirements.
• Identify and ensure that all computerized systems at Procept are validated and remain in a compliant state.
• Partner with IT, Quality, Clinical, Commercial, Regulatory Affairs, Manufacturing, and R&D etc to ensure systems compliance.
• Stay updated with evolving FDA, EMA, ISO, and global regulatory guidance on computer system validation and data integrity.
• Act as CSV Subject Matter Expert (SME) during internal audits, and regulatory inspections.
• Train Quality and cross-functional staff on CSV requirements, data integrity, and regulatory expectations.
• Assist in training users on new and modified system configurations, highlighting the impact on business processes.
• Drive continuous improvement in Quality Systems and CSV processes to align with GAMP 5 and evolving regulations.
• Maintain trained status for, and comply with, all relevant aspects of the PROCEPT BioRobotics Quality Management System to ensure product and support regulatory compliance
• Understand and adhere to the PROCEPT BioRobotics Quality & EHS policies

Senior Computer System Validation Engineer

Account Executive

• This position is responsible for selling the Aquabeam Robotic System to greenfield and existing hospitals in the defined territory and establishing Aquablation as the treatment of choice for men suffering from BPH.
• This is a business-critical role and as such requires a highly motivated individual focused on executing activities and exceeding sales targets.
• The individual will need to demonstrate the ability to build a team of advocates within each hospital, strong solution selling skills, and enough tenacity to ensure sales objectives are met on a consistent basis.
• They will need to balance between tactical implementation of programs, strategic decision making and work effectively with all external stakeholders including clinicians and administration as well as PROCEPT’s internal functional area.

Robotic Sales Representative

Area Sales Manager – South Central

• Lead launch excellence and drive system adoption within high-opportunity hospitals
• Partner with Marketing and Clinical Specialists to onboard and train new physicians through the surgeon pathway
• Meet or exceed quarterly sales quotas through procedural volume growth in existing and new accounts
• Build surgeon champions and KOL relationships to accelerate procedural growth and market penetration
• Partner with leadership on territory expansion, forecast accuracy, and growth strategy
• Mentor Territory and Associate Territory Managers on account planning, procedural efficiency, and utilization growth
• Leverage deep understanding of surgeon and patient pathways to identify barriers, optimize patient pathways, and expand program reach
• Collaborate with Clinical and Marketing teams to maximize procedural scheduling and drive efficiency (“AquaDays”)
• Develop and execute utilization strategies for each account, including block-time goals, staffing models, workflow integration, and adoption metrics resulting in increased adoption and growth
• Conduct business reviews with customers, presenting utilization data, value realization, and growth opportunities
• Align cross-functional partners (Clinical, Capital, Launch) around shared utilization goals and customer experience standards

Senior Territory Manager

• Drive launch excellence and accelerate adoption of PROCEPT Robotic Systems
• Develop surgeon champions and deepen hospital partnerships
• Execute growth strategies to increase procedural volume and market penetration
• Guide new physicians through the surgeon pathway
• Collaborate with Marketing and Clinical teams to ensure operational readiness
• Identify barriers and optimize scheduling and efficiency
• Shape territory strategy and inform forecast accuracy
• Mentor Territory and Associate Territory Managers
• Conduct high-impact customer business reviews

• Support system launch, adoption, and procedural success across assigned accounts
• Partner with Clinical Specialists during case coverage and ensure smooth handoffs from Capital and Launch teams
• Train and support surgeons, OR, and office staff on system setup, workflow, and procedural scheduling
• Track and document surgeon progression through the surgeon pathway, ensuring completion of required onboarding and competency milestones in accordance with Surgeon Pathway 2.0
• Build early relationships with office staff and surgeons to understand the surgeon pathway and support procedural scheduling
• Assist Territory Managers in sales planning, account development, and goal achievement
• Support field demos, workshops, and marketing events to drive awareness and engagement
• Gather feedback from key stakeholders to support Marketing and R&D in product and program enhancements
• Manage CRM documentation, expense reports, and administrative tasks
• Upload cases logs for all cases covered in accordance with policy

Associate Territory Manager – Chicago SW, Metro

Associate Territory Manager

• Support system launch, adoption, and procedural success across assigned accounts
• Partner with Clinical Specialists during case coverage and ensure smooth handoffs from Capital and Launch teams
• Train and support surgeons, OR and office staff on system setup, workflow, and procedural scheduling
• Track and document surgeon progression through the surgeon pathway, ensuring completion of required onboarding and competency milestones in accordance with Surgeon Pathway 2.0
• Build early relationships with office staff and surgeons to understand the surgeon pathway and support procedural scheduling
• Assist Territory Managers in sales planning, account development, and goal achievement
• Support field demos, workshops, and marketing events to drive awareness and engagement
• Gather feedback from key stakeholders to support Marketing and R&D in product and program enhancements
• Manage CRM documentation, expense reports, and administrative tasks
• Upload cases logs for all cases covered in accordance with policy