PROCEPT BioRobotics

Sales

• Develop metrics with Vice President of US Sales to monitor US sales performance to goals
• Drive field level activities to cultivate new accounts while growing business at existing accounts driving sustainable growth
• Manage deployment of key resources across US to drive business performance
• Adhere to monthly reports analyzing regional business performance
• Develop key relationships in targeted facilities
• Provide expertise in clinical settings and at convention / sales meetings to promote sales and further PROCEPT BioRobotics’ reputation in the marketplace
• Conduct regular field sales visits with Sales Management and Sales Representatives to assist in sales execution and professional development of the team
• Conduct product presentations or instruction to small and large groups to promote adoption and increased utilization at the customer level
• Provide field support in areas of product reimbursement & product complaint handling
• Adhere to performance management disciplines of weekly 1:1 calls, weekly/bi-weekly team calls, quarterly field rides with follow up, bi-annual team meetings, and annual performance reviews
• Participate as an integral member of the management team that develops, delivers, and improves programs and training events that incorporate instructional design best practices in areas such as selling skills, business acumen, clinical excellence, and technology mastery
• Support key business projects as requested that enhance training capabilities and outcomes for Sales, Professional Education, Marketing, Clinical Regulatory, and Research and Development
• Maintain trained status for, and comply with, all relevant aspects of the PROCEPT BioRobotics Quality Management System to ensure product and support regulatory compliance
• Understand and adhere to the PROCEPT BioRobotics Quality and EHS policies

Director of Sales – Central

Marketing

• Design and execute the Marketing Strategy across the APAC region
• Support direct business in Japan with a future focus on both direct and distributor Marketing across APAC
• Ensure Clinical messaging is fit for purpose, updated within materials and integrated into all medical education and event activities
• Provide training and educational materials to both internal teams and external healthcare providers on the clinical benefits and applications of products
• Collaborate with the sales team to provide clinical marketing and sales collateral and materials that support their sales efforts
• Monitor and report program effectiveness identifying best practice and generating strategies to enhance product adoption within Aquablation accounts
• Create clinical-focused marketing materials, including brochures, white papers, case studies, and presentations, that highlight the benefits and effectiveness of products

Marketing Manager – Japan, APAC

Account Executive

• Responsible for launching the Aquabeam Robotic System in the defined territory
• Establish Aquablation as the treatment of choice for men suffering from BPH
• Maximize the utilization of installed Aquabeam Systems
• Execute activities and exceed sales targets
• Balance between tactical implementation of field programs and strategic decision making
• Work effectively with all external stakeholders including clinicians and administration as well as PROCEPT’s internal functional area

Senior Aquablation Sales Representative

• Meet or exceed quarterly sales quota for the defined area
• Work with the sales manager to develop a territory plan that outlines sales objectives tailored to the local market
• Provide monthly forecasts for defined area
• Effectively communicate Aquablation’s value proposition to customers
• Work with senior hospital staff and key surgeons in the development and execution of a plan to effectively integrate the Aquabeam system at new customer sites and ensuring ongoing commitment to the system
• Develop an Aquablation plan for each surgical team to support independent use of the technology
• Drive utilization of the Aquabeam System by collaborating with surgical teams to support usage of the technology
• Drive continuous expansion of the user base by working with key hospital staff and thought leaders to develop a qualified lead funnel. Regular activities consist of formal presentations, informal events, and get-togethers
• Effectively convert high potential leads and drive training activities
• Drive sales through new product introductions and solution selling
• Qualify, train, assess, and ultimately develop accounts to adopt the AquaBeam’s system as an integral part of their BPH practice with the goal of demonstrating high account adoption
• Partner with the Professional Education team to deliver outstanding clinical and training support to physicians so that physicians can quickly become clinically independent
• Build and maintain relationships with key customers and KOLs within region
• Partner closely with Sales Management and the Marketing team to identify and prioritize customers for higher-level corporate relationships
• Partner with the Customer Service team to meet and exceed customer expectations
• Ensure all required sales reporting forms are completed and submitted on time
• Maintain records in the PROCEPT CRM system on contacts and facilities
• Provide support in the resolution of product complaints and/or safety issues
• Proactively support organizational goals and objectives, policies and procedures, and FDA regulations including strict compliance with AquaBeam’s Customer Relationship and the Sunshine Act policies
• Maintain a professional and credible image with customers and teammates
• Establish and maintain credentials to enter and work in hospitals and other medical facilities as required by facility requirements
• Manage travel and expenses per approved budget
• Maintain trained status for, and comply with, all relevant aspects of the PROCEPT BioRobotics Quality Management System to ensure product and support regulatory compliance

• responsible for launching the Aquabeam Robotic System in the defined territory
• establishing Aquablation as the treatment of choice for men suffering from BPH
• help maximize the utilization of installed Aquabeam Systems
• balance between tactical implementation of field programs and strategic decision making
• work effectively with all external stakeholders including clinicians and administration as well as PROCEPT’s internal functional area

Aquablation Sales Representative

Sales Operations Manager

• Maintain commercial team roster and team assignments to enable seamless onboarding and team transitions.
• Define and maintain territory assignments to ensure appropriate alignment to meet business needs across commercial teams.
• Lead the sales role capacity planning and modeling to optimize revenue and efficiency.
• Design, develop and write global incentive compensation plans to align with performance-based compensation philosophy.
• Model quota and compensation to facilitate incentive strategy and administration.
• Partner with commercial leadership and finance to manage compensation programs, including quota setting, commissions calculations and administration of incentive compensation platform (Performio).
• Maintain global commercial price book and collaborate with marketing to deploy changes, ensuring consistency of pricing, discount structures, and systems.
• Conduct deal analysis and prepare models for Commercial Contracts to drive strategic decisions and address customer needs.
• Analyze and report on key sales KPIs such as revenue by channel, win/loss rates, quota attainment, pipeline velocity, and forecast accuracy.
• Support ad hoc sales analysis as required by Commercial team.
• Oversee the implementation and improvement of sales technologies to ensure they support the team’s needs and performance

Senior Sales Operations Manager

Compliance

• Design graphic content for label artwork using design software, such as Adobe Illustrator, as well as dedicated labeling software, such as Bartender
• Draft written content for product inserts, using desktop publishing software such as Adobe InDesign
• Apply style guidelines and branding standards to new and modified product labeling
• Verify that labeling complies with all applicable requirements
• Create and revise label items within the company’s document control system, by drafting and releasing engineering change orders
• Contribute to Labeling department process improvement initiatives
• Represent the Labeling department on project teams by collecting potential labeling inputs from other departments; interpreting the impact that projects, such as design changes, will have on labeling content; and implementing necessary modifications to the product labeling.

Senior Regulatory Affairs Labeling Specialist

• Launch the Aquabeam Robotic System in the defined territory
• Establish Aquablation as the treatment of choice for men suffering from BPH
• Maximize the utilization of installed Aquabeam Systems
• Execute activities and exceed sales targets
• Balance between tactical implementation of field programs and strategic decision making
• Work effectively with all external stakeholders including clinicians and administration
• Drive utilization of the Aquabeam System by collaborating with surgical teams
• Develop an Aquablation plan for each surgical team

Customer Support

• Install, inspect, troubleshoot, and calibrate biomedical equipment at customer sites, following manufacturers' manuals and applicable policies and procedures
• Perform preventive maintenance or service, diagnose problems to determine solutions, and upgrade, disassemble, repair, or replace equipment
• Update field service database to track and analyze customer configurations and parts inventory; work with Customer Service to process warranty returns
• Record potential complaints, relay feedback, and report trends
• Maintain comprehensive expertise in service documentation; generate and improve servicing procedures, processes, and knowledgebase
• Proactively monitor customer critical success factors and provide recommendations
• Collaborate with R&D, Manufacturing, QA, Sales, Clinical, and Marketing in the field and in-house
• Train PROCEPT personnel and distributors on the correct operation and servicing of equipment
• Provide remote technical support to customers and PROCEPT field personnel
• Comply with federal, state, and local regulations

Field Support Representative

• Launch the Aquabeam Robotic System in the defined territory and establish Aquablation as the treatment of choice for BPH
• Meet or exceed quarterly sales quota for the defined area
• Work with the sales manager to develop a territory plan outlining sales objectives tailored to the local market
• Provide monthly forecasts for defined area
• Effectively communicate Aquablation’s value proposition to customers
• Work with senior hospital staff and key surgeons to integrate the Aquabeam system at new customer sites and ensure ongoing commitment
• Develop an Aquablation plan for each surgical team to support independent use of the technology
• Drive utilization of the Aquabeam System by collaborating with surgical teams
• Expand the user base by developing a qualified lead funnel through presentations and events
• Convert high potential leads and drive training activities
• Drive sales through new product introductions and solution selling
• Qualify, train, assess, and develop accounts to adopt the AquaBeam system
• Partner with the Professional Education team to deliver clinical and training support so physicians become clinically independent
• Build and maintain relationships with key customers and KOLs within region
• Partner with Sales Management, Marketing, and Customer Service to prioritize customers and meet expectations
• Ensure all required sales reporting forms are completed and maintain records in the PROCEPT CRM
• Provide support in resolution of product complaints and/or safety issues
• Manage travel and expenses per approved budget
• Maintain trained status and comply with PROCEPT Quality Management System and EHS policies

• Meet or exceed quarterly sales quota for the defined area
• Work with the sales manager to develop a territory plan that outlines sales objectives tailored to the local market
• Provide monthly forecasts for defined area
• Effectively communicate Aquablation’s value proposition to customers
• Work with senior hospital staff and key surgeons to develop and execute plans to integrate the Aquabeam system at new customer sites and ensure ongoing commitment
• Develop an Aquablation plan for each surgical team to support independent use of the technology
• Drive utilization of the Aquabeam System by collaborating with surgical teams to support usage of the technology
• Drive continuous expansion of the user base by working with key hospital staff and thought leaders to develop a qualified lead funnel through presentations and events
• Convert high potential leads and drive training activities
• Drive sales through new product introductions and solution selling
• Qualify, train, assess, and develop accounts to adopt the AquaBeam system as an integral part of their BPH practice
• Partner with the Professional Education team to deliver clinical and training support to physicians
• Build and maintain relationships with key customers and KOLs within region
• Partner closely with Sales Management and Marketing to identify and prioritize customers for higher-level corporate relationships
• Partner with the Customer Service team to meet and exceed customer expectations
• Ensure all required sales reporting forms are completed and submitted on time and maintain records in the PROCEPT CRM system
• Provide support in the resolution of product complaints and/or safety issues
• Comply with AquaBeam’s Customer Relationship and the Sunshine Act policies
• Maintain a professional and credible image with customers and teammates
• Manage travel and expenses per approved budget
• Maintain trained status for, and comply with, all relevant aspects of the PROCEPT BioRobotics Quality Management System to ensure product and regulatory compliance

• Meet or exceed quarterly sales quota for the defined area
• Work with the sales manager to develop a territory plan that outlines sales objectives tailored to the local market
• Provide monthly forecasts for defined area
• Effectively communicate Aquablation’s value proposition to customers
• Work with senior hospital staff and key surgeons to develop and execute a plan to integrate the Aquabeam system at new customer sites and ensure ongoing commitment
• Develop an Aquablation plan for each surgical team to support independent use of the technology
• Drive utilization of the Aquabeam System by collaborating with surgical teams to support usage
• Drive continuous expansion of the user base by developing a qualified lead funnel through presentations and events
• Convert high potential leads and drive training activities
• Drive sales through new product introductions and solution selling
• Qualify, train, assess, and develop accounts to adopt the AquaBeam system as an integral part of their BPH practice
• Partner with the Professional Education team to deliver clinical and training support to physicians
• Build and maintain relationships with key customers and key opinion leaders within region
• Partner with Sales Management and the Marketing team to identify and prioritize customers
• Partner with the Customer Service team to meet and exceed customer expectations
• Ensure all required sales reporting forms are completed and submitted on time
• Maintain records in the PROCEPT CRM system on contacts and facilities
• Provide support in the resolution of product complaints and/or safety issues
• Comply with AquaBeam’s Customer Relationship and the Sunshine Act policies and FDA regulations
• Maintain a professional and credible image with customers and teammates
• Manage travel and expenses per approved budget
• Maintain trained status for, and comply with, all relevant aspects of the PROCEPT BioRobotics Quality Management System to ensure product and regulatory compliance

Procurement

• Supplier identification and selection for all commodities required to manufacture Procept products (metals, plastics, PCBAs, cables, electronic components)
• Negotiate Product Development Agreements and Supply Agreements to secure Procept’s interests in quality, cost, delivery, capacity, and performance
• Establish a framework for supply chain risk management (Tier 1 and sub-tier) and drive projects to reduce supply continuity risk
• Support Bill of Materials (BOM) cost reduction targets through competitive sourcing techniques
• Develop 'should-cost' models as part of developing cost reduction strategies and in support of negotiations with suppliers
• Lead resolution of issues related to delivery, supplier performance, quality, or cost
• Represent Supply Chain at new product/project core team meetings and project phase-exit reviews
• Lead or participate in the continuous improvement of business processes and tools
• Directly supervise employees in Strategic Sourcing organization including interviewing, hiring, training, assigning work, appraising performance, and resolving complaints

Senior Manager, Strategic Sourcing

• Design and execute strategies targeting hospital executives, IDNs, and new sites of care to drive capital adoption and program growth
• Serve as the primary partner to the US sales team, developing programs and solutions that showcase Aquablation's value
• Collaborate with Market Access and Product teams to develop and promote customer references that quantify product value
• Develop and lead commercialization of new business models and programs aligned with hospital needs
• Stay abreast of hospital industry trends, market developments, and competitive landscape
• Partner with marketing operations and analytics to ensure tracking and measurement of hospital-focused messaging, content, and campaigns
• Partner closely with surgeon, practice and hospital thought leaders to amplify Aquablation therapy value clinically, economically, operationally and strategically

Senior Hospital Marketing Manager – Commercial Marketing

• We are seeking a strategic and dynamic leader to build and lead our Commercial Marketing function at PROCEPT BioRobotics. This is a critical function that will serve as an engine for our commercial strategy, driving a truly customer-centric approach throughout the organization. The successful candidate will be a transformational leader who can coach and develop a team of marketers with deep subject matter expertise in key customer audiences (from surgeons, to urologist practice staff, to hospital executives) and ultimately sites of care (e.g., OR, hospital, and urologist practice). This leader will take Procept’s multifaceted value proposition and develop integrated marketing plans and commercial programs that drive awareness and adoption of Aquablation.
• Reporting directly to the VP of Marketing, this leader will provide the vision to ensure commercial marketing strategies align with our marketing operations. As a member of the Marketing Leadership team, the successful candidate will work closely with marketing and sales leadership to coordinate strategic plans, define commercial marketing goals and KPIs, establish marketing best practice standards, and arm commercial teams with high-impact sales materials that scale the Procept value story in-market.
• What Your Day-To-Day Will Involve:
• · Audience-Centric Strategy & Execution
• o Build a continuum of marketing programs for surgeons, their practices, and hospitals that drive awareness to advocacy among these key customer audiences (e.g., surgeons, urologist practice staff, hospital executives, and program leaders).
• o Identify and quantify key customer, clinical, and economic barriers to adoption.
• o Develop and execute targeted marketing programs that address these barriers with compelling messaging and evidence, with the core goal of driving adoption of Aquablation as a first-line treatment for BPH.
• · Commercial Marketing Alignment
• o Work with marketing and sales leadership to align on a unified go-to-market strategy. This includes defining the value proposition, procedure positioning, and competitive messaging.
• o Collaborate cross-functionally to ensure consistency in brand discipline, training, and the seamless delivery of content and tools to drive a cohesive commercial effort.
• o Provide strategic insights into our annual planning process.
• o Partner with international colleagues to adapt and leverage U.S. commercial strategies for global markets and ensure consistent Aquablation messaging worldwide.
• · Program Launch Excellence & Practice Integration
• o Drive program launch excellence initiatives to ensure the successful integrating of Aquablation as a strategic service line in hospitals, urologist practices, and health systems.
• o Lead urologist practice integration initiatives to embed our solutions and build sustainable Aquablation programs.
• o Define and track success metrics for program adoption to ensure a seamless transition from launch to standard practice.
• · Commercial Tools & Capabilities
• o In close collaboration with the global learning and development team and sales leadership, develop scalable and sustained tools and capabilities that communicate the value propositions of Aquablation, focusing on clinical, economic, and procedural benefits.
• o Develop a comprehensive content library that is easily accessible and empowers the sales team with on-demand digital and physical resources.
• · Clinical Marketing Scale & Amplification
• o Establish best-in-class clinical marketing practices, including a key opinion leader (KOL) strategy to drive peer-to-peer education.
• o Provide strategic leadership in Aquablation’s engagement with professional societies and regional chapters, guiding programs, educational initiatives, and collaborations that advance adoption.
• o Ensure consistent value messaging across all marketing collateral, sales tools and with KOLs, tailoring content to specific personas.
• · Cross-Functional Partnership
• o Partner with Marketing Communications to develop comprehensive marketing campaign plans, including defining goals, desired customer actions, communication channel strategy, and required content by persona and channel.
• o Interface closely with the Market Access team to build health economic messaging rooted in real-world evidence.
• o Collaborate with marketing operations and analytics teams to ensure tracking and measurement of audience messaging, content, and integrated marketing campaigns effectiveness.
• · Team Leadership and Talent Development
• o Lead, coach, and develop a team of marketers with expertise in clinical, practice, and hospital marketing.
• o Foster a culture of excellence, collaboration, and continuous improvement within the team.

Director, Commercial Marketing

Digital Marketing

• Develop and implement comprehensive digital marketing strategies aligned with business objectives, focusing on lead generation and audience engagement.
• Manage and optimize all digital marketing channels, including SEO/SEM, paid social media, email marketing, display advertising, and website optimization.
• Develop and execute targeted campaigns for each audience segment (surgeons, staff, executives, patients, patient partners).
• Utilize marketing automation tools to nurture leads and personalize customer journeys.
• Establish and maintain a data architecture for tracking and measuring digital campaign effectiveness.
• Define and track key performance indicators (KPIs) for all digital marketing efforts, from website traffic to lead-to-MQL conversion rates.
• Lead A/B testing and experimentation across digital channels to improve conversion rates and campaign performance.
• Lead the development and execution of integrated digital campaigns, ensuring they are cohesive across all channels and aligned with the broader marketing calendar and commercial goals.
• Manage the end-to-end lifecycle of integrated campaigns, from planning and creative development to launch and post-campaign analysis.
• Ensure a consistent message and brand identity across all digital and offline channels.
• Develop and execute SEO strategies to improve organic search rankings and drive website traffic.
• Manage SEM campaigns, including keyword research, ad creation, and budget optimization.
• Develop and execute paid social media campaigns across relevant platforms (LinkedIn, Facebook, X, etc.).
• Manage digital advertising budgets and optimize campaigns for maximum ROI.
• Develop and execute email marketing campaigns to nurture leads and engage existing customers.
• Segment email lists and personalize content based on audience demographics and behavior.
• Collaborate with Marketing Communications and our agency partners to optimize website content and user experience.
• Partner with the Product Marketing team to ensure product messaging and value propositions are consistently reflected across all digital touchpoints.
• Ensure all digital marketing activities are compliant with relevant regulations and industry standards, including HIPAA and advertising regulations for medical devices.

Senior Digital Marketing Manager

• Meet or exceed quarterly sales quota for the defined area
• Work with the sales manager to develop a plan that outlines sales objectives tailored to the local market
• Manage the complex sales process of the Aquabeam System into new and existing hospitals
• Build clinical and administrative support through technical presentations, executive meetings, and marketing events
• Build support from surgeons and administration for Aquablation therapy
• Identify key institutions, generate market awareness, and drive sales of the Aquabeam System within an assigned sales territory
• Effectively manage transition of initial sale and installation to the Aquablation sales team to drive procedural volume and growth
• Develop initial contact with CEO and senior hospital administrators
• Partner closely with Sales Management and the Marketing team to identify and prioritize customers for higher-level corporate relationships
• Provide support in the resolution of product complaints and/or safety issues
• Proactively support organizational goals and objectives, policies and procedures, and FDA regulations including strict compliance with AquaBeam’s Customer Relationship and the Sunshine Act policies
• Establish and maintain credentials to enter and work in hospitals and other medical facilities as required by facility requirements
• Maintain trained status for, and comply with, all relevant aspects of the PROCEPT BioRobotics Quality Management System
• Understand and adhere to the PROCEPT BioRobotics Quality and EHS policies
• Consistently create a positive environment for customers and colleagues

Robotics Sales Representative

• The Opportunity: This position is responsible for selling the Aquabeam Robotic System to greenfield and existing hospitals in the defined territory and establishing Aquablation as the treatment of choice for men suffering from BPH.
• This is a business-critical role and as such requires a highly motivated individual focused on executing activities and exceeding sales targets.
• The individual will need to demonstrate the ability to build a team of advocates within each hospital, strong solution selling skills, and enough tenacity to ensure sales objectives are met on a consistent basis.
• They will need to balance between tactical implementation of programs, strategic decision making and work effectively with all external stakeholders including clinicians and administration as well as PROCEPT’s internal functional area.
• Meet or exceed quarterly sales quota for the defined area
• Work with the sales manager to develop a plan that outlines sales objectives tailored to the local market
• Manage the complex sales process of the Aquabeam System into new and existing hospitals
• Build clinical and administrative support through technical presentations, executive meetings, and marketing events
• Build support from surgeons and administration for Aquablation therapy
• Identify key institutions, generate market awareness, and drive sales of the Aquabeam System within an assigned sales territory
• Effectively manage transition of initial sale and installation to the Aquablation sales team to drive procedural volume and growth
• Develop initial contact with CEO and senior hospital administrators
• Partner closely with Sales Management and the Marketing team to identify and prioritize customers for higher-level corporate relationships
• Provide support in the resolution of product complaints and/or safety issues
• Proactively support organizational goals and objectives, policies and procedures, and FDA regulations including strict compliance with AquaBeam’s Customer Relationship and the Sunshine Act policies
• Establish and maintain credentials to enter and work in hospitals and other medical facilities as required by facility requirements
• Maintain trained status for, and comply with, all relevant aspects of the PROCEPT BioRobotics Quality Management System to ensure product and support regulatory compliance
• Understand and adhere to the PROCEPT BioRobotics Quality and EHS policies
• Consistently creates a positive environment for customers & colleagues to include the entire PROCEPT team.

Director of Sales – Central

Marketing Manager – Japan, APAC

Senior Aquablation Sales Representative

Senior Aquablation Sales Representative

Aquablation Sales Representative

Senior Sales Operations Manager

Senior Regulatory Affairs Labeling Specialist

Senior Aquablation Sales Representative

Field Support Representative

Senior Aquablation Sales Representative

Senior Aquablation Sales Representative

Senior Aquablation Sales Representative

Senior Manager, Strategic Sourcing

Senior Hospital Marketing Manager – Commercial Marketing

Director, Commercial Marketing

Senior Digital Marketing Manager

Robotics Sales Representative

Robotic Sales Representative