Power Digital Marketing

Digital Marketing

• Work directly under digital marketing strategists to support client work and gain experience working with real Power Digital clients!
• Help facilitate the development and execution of marketing strategies for real clients
• Navigating and working directly on the various ad platforms
• Creating campaigns
• Pulling and Analyzing data
• Optimizing ads
• Launching new tests
• Reporting and Analyzing
• Data Accuracy + Completion
• Analyzing data and coming up with next steps
• New Business
• Research
• Reports
• Recommendations
• Organization or Department Resources + Processes
• Google Drive
• Asana Boards
• Deliverable Trackers + Sheets
• Deck Updates and Organization
• Work across all departments and collaborate with team members agency-wide
• When your schedule allows, attend regular trainings and cross-channel learning opportunities

Digital Marketing Intern

Director

• Successful end-to-end management & strategic oversight of designated paid media accounts
• Meet pacing & KPI requirements for held accounts, ultimately working to move the goal posts & set improved performance expectations.
• Own all paid media strategy, project ideation, road-mapping & testing, leading the team with confidence & direction.
• Manage a team of 2-3 Media Supervisors, who themselves manage 1 Senior Media Manager each, guiding work, delegating tasks & working to develop their strategic & technical skillsets, and evaluating performance and sentiment through Power’s Nova platform.
• Work with Client Service Managers & the Group Media Director to identify client goals, priorities & efficiency requirements, ultimately improving Paid Media’s contribution to business success.
• Actively work to increase billing & channel support for existing media accounts & propose opportunities to expand media coverage for new accounts.
• Continually work to learn new strategies, test new platforms & expand our Healthcare division's paid media offerings.
• Function as the primary point of contact and escalation both internally & externally for all ‘owned’ accounts, responsible for the performance of accounts.
• Generate reports, write insights, & communicate with the client for designated accounts.
• Responsible for the ongoing maintenance of held accounts, including but not limited to optimizations, structural updates, bidding methodologies, conversion types, and copy revisions.
• Full ownership of Paid Media strategy for assigned accounts, working with the Group Media Director as needed.
• Drive strategic ideation on all accounts, designing & adjusting campaign strategies to meet each client’s business goals (and internal objectives).
• Design & deploy tests in accounts on a monthly & quarterly cadence (structural, targeting, creative & messaging, conversion, etc).
• Continuously test, verify, and improve full-funnel structures.
• Helping to develop effective use of AI tools to streamline workflows and improve performance.
• Other applicable or related duties as assigned.
• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

Associate Media Director – Healthcare

Art Director

• Set and drive the creative vision and strategic direction across a broad portfolio of client accounts, serving as the senior creative advisor at the executive level.
• Oversee all facets of creative — strategy, concepting, design, production, and post-production — ensuring work delivers measurable impact and scales across omnichannel campaigns.
• Lead, mentor, and grow a large team of creative professionals (Creative Strategists, Designers, Editors, etc.), including senior managers and ACDs, overseeing both direct and indirect reports.
• Establish and evolve team structures, workflows, and standards that ensure efficiency, quality assurance, and best-in-class creative output.
• Partner with executive leadership and business development to expand service offerings, contribute to pitches, and win new business opportunities.
• Strengthen client retention by consistently delivering creative solutions that drive performance and identifying opportunities for expansion within existing accounts.
• Represent the creative practice externally through thought leadership, industry events, and published work that elevates the agency’s profile.
• Ensure product quality of teams via consistent and accountable QA processes, ensuring no revenue-impacting errors for your pod.
• Drive financial outcomes by meeting and exceeding P&amp;L goals, optimizing resourcing, and ensuring creative delivery is aligned with growth objectives.
• Employ AI technologies to enhance and optimize business processes and drive results
• Utilize and leverage Power Digital's Nova ecosystem.
• Other applicable or related duties as assigned.

B2B Creative Director

Email Marketing Manager

• The Lifecycle Marketing B2B Strategist will be responsible for audits, strategy, content, and setup of the broadcast campaigns and email automation of current and potential customers, as well as SMS campaign execution
• Define and drive email marketing and SMS strategy for PDM’s B2B clients
• Manage daily operations of the email marketing channel – marketing calendar, strategy and content, build and deployment of email campaigns, as well as A/B testing, measurement and reporting
• Build and manage automated email marketing programs for our clients and ensure end-to-end tracking and proper measurement
• Collaborate with creative team to ensure brand guidelines are followed in emails
• Report and provide recommendations on lifecycle programs’ performance monthly to clients
• Use data to continuously test, measure and optimize the email marketing program
• Partner and collaborate cross-functionally with all other internal digital channels
• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

B2B Email Marketing Strategist

• Define and drive email marketing and SMS strategy for PDM’s B2B clients
• Manage daily operations of the email marketing channel – marketing calendar, strategy and content, build and deployment of email campaigns, as well as A/B testing, measurement and reporting
• Build and manage automated email marketing programs for our clients and ensure end-to-end tracking and proper measurement
• Collaborate with creative team to ensure brand guidelines are followed in emails
• Report and provide recommendations on lifecycle programs’ performance monthly to clients
• Use data to continuously test, measure and optimize the email marketing program
• Partner and collaborate cross-functionally with all other internal digital channels
• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

SEO Marketing

• Execute on-page SEO optimizations across assigned client accounts, including metadata, header structure, internal linking, and image alt text.
• Conduct keyword research and maintain keyword mapping documentation for assigned accounts.
• Implement technical SEO fixes in WordPress, including indexing, metadata, and site health improvements.
• Track and analyze performance using GA4, GSC, and SEMrush; contribute to monthly reporting with data-driven observations and insights.
• Support content optimization efforts and assist with content brief development as needed.
• Keep deliverable tracking and internal documentation organized and up to date.
• Communicate proactively with manager and cross-functional partners on task status, priorities, and any blockers.
• Employ AI technologies to enhance and optimize business processes.
• Utilize and leverage Power Digital’s Nova ecosystem as it relates to the department.
• Other applicable or related duties as assigned.

SEO Specialist, Healthcare

• Execute on-page SEO optimizations across assigned client accounts, including metadata, header structure, internal linking, and image alt text.
• Conduct keyword research and maintain keyword mapping documentation for assigned accounts.
• Implement technical SEO fixes in WordPress, including indexing, metadata, and site health improvements.
• Track and analyze performance using GA4, GSC, and SEMrush; contribute to monthly reporting with data-driven observations and insights.
• Support content optimization efforts and assist with content brief development as needed.
• Keep deliverable tracking and internal documentation organized and up to date.
• Communicate proactively with manager and cross-functional partners on task status, priorities, and any blockers.
• Employ AI technologies to enhance and optimize business processes.
• Utilize and leverage Power Digital’s Nova ecosystem as it relates to the department.

Social Media Manager

• The Social Strategist is responsible for crafting and executing comprehensive social media strategies for clients across diverse industries.
• This role involves developing unique brand voices, managing influencer relationships, and overseeing A-Z content creation and execution.
• As a highly autonomous and creative team member, the Social Strategist navigates a fast-paced workload, actively participates in team collaboration, and remains at the forefront of industry trends to consistently drive innovative and impactful social media campaigns for clients

Influencer Social Media Strategist

• The Social Strategist is responsible for crafting and executing comprehensive social media strategies for clients across diverse industries.
• This role involves developing unique brand voices, managing influencer relationships, and overseeing A-Z content creation and execution.
• As a highly autonomous and creative team member, the Social Strategist navigates a fast-paced workload, actively participates in team collaboration, and remains at the forefront of industry trends to consistently drive innovative and impactful social media campaigns for clients
• Create and execute comprehensive social media campaign strategies tailored to each client's goals and target audience, including influencer relationships.
• Proficient in strategically driving influencer programming through identifying, vetting, and slating influencer talent and creators for campaigns.
• Efficiently manage a dynamic workload, working independently to prioritize tasks and meet deadlines for multiple client accounts.
• Craft compelling and on-brand copy and creative for social media posts and influencer campaign plans and briefs, utilizing past months performance to drive strategic changes while incorporating trend-driven and relevant social context.
• Create and implement monthly content calendars that align with the overall social media strategy, ensuring consistent posting schedules and content themes for client accounts.
• Stay up-to-date with the latest social media trends, emerging platforms, and algorithm changes, actively bringing fresh ideas and strategies to the team.
• Actively participate in team meetings, contributing creative insights, sharing industry updates, and collaborating on cross-functional initiatives.
• Maintain clear and effective communication with clients, providing regular updates on campaign progress, results, and recommendations for improvement.
• Employ AI technologies to enhance and optimize business processes.
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department.

• The Social Strategist is responsible for crafting and executing comprehensive social media strategies for clients across diverse industries.
• This role involves developing unique brand voices, managing influencer relationships, and overseeing A-Z content creation and execution.
• As a highly autonomous and creative team member, the Social Strategist navigates a fast-paced workload, actively participates in team collaboration, and remains at the forefront of industry trends to consistently drive innovative and impactful social media campaigns for clients.
• Create and execute comprehensive social media campaign strategies tailored to each client's goals and target audience, including influencer relationships.
• Proficient in strategically driving influencer programming through identifying, vetting and slating influencer talent and creators for campaigns.
• Efficiently manage a dynamic workload, working independently to prioritize tasks and meet deadlines for multiple client accounts.
• Craft compelling and on-brand copy and creative for social media posts and influencer campaign plans and briefs.
• Create and implement monthly content calendars that align with the overall social media strategy.
• Stay up-to-date with the latest social media trends, emerging platforms, and algorithm changes, actively bringing fresh ideas and strategies to the team.
• Maintain clear and effective communication with clients, providing regular updates on campaign progress, results, and recommendations for improvement.