Power Digital Marketing

Performance Marketing

• As the Paid Advertising Strategist, you are responsible for owning the execution, performance, and growth of campaigns within your book of business.
• You are oriented towards the clients’ business success, tying your efforts to the greater business goals.
• You are self-started and autonomously own your responsibilities.
• You work hand-in-hand with account leadership to ideate and evolve the strategy of your service within the broader media mix.
• You are responsible for owning reporting, optimizations, client communication, and execution of keyword research, ad copy development, bid optimizations, and routine campaign management, sometimes with the support of a Specialist.
• You are excellent at providing insights and forward-thinking strategy to clients on an ongoing basis.

Fashion Advertising Strategist

• As the Paid Advertising Strategist, you are responsible for owning the execution, performance, and growth of campaigns within your book of business.
• You are oriented towards the clients’ business success, tying your efforts to the greater business goals.
• You are self-started and autonomously own your responsibilities.
• You work hand-in-hand with account leadership to ideate and evolve the strategy of your service within the broader media mix.
• You are responsible for owning reporting, optimizations, client communication, and execution of keyword research, ad copy development, bid optimizations, and routine campaign management, sometimes with the support of a Specialist.
• As the Strategist, you are excellent at providing insights and forward-thinking strategy to clients on an ongoing basis, and have a strong understanding of your service’s strategy and the levers to pull to drive performance.

• Full ownership and execution of performance marketing via paid social & paid media native platforms
• Meta Ads, LinkedIn Ads, Google Ads, Youtube Ads, Bing Ads
• Effectively executing builds and production A-Z with redundancy across channels; facilitating production with Specialists on teams where applicable
• Lead execution of optimizations with regards to performance improvements relative to goals
• Manage all client budgets and/or advise on budget changes based on your expertise
• Effectively own strategic communication internally for client teams
• Proactive internal communication with team on performance, strategy, recommendations, deliverables, and action items; facilitating tactical needs with Specialist where applicable
• Weekly client progress recaps, outlining performance insights and future recommendations
• Excellent marketing and business strategy acumen
• Complete understanding of the marketing funnel and how to execute via paid social and paid media
• Full understanding of the eCommerce model and lead gen strategies
• Ability to navigate roadblocks and adapt strategy to changes in landscape to achieve desired results
• Ownership of performance reporting and strategy communication
• Execute performance reporting A-Z with excellent presentation creation capabilities
• Ability to leverage data to tell a story and articulate results to clients and key stakeholders with clear next steps
• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

• As the Paid Advertising Strategist, you are responsible for owning the execution, performance, and growth of campaigns within your book of business. You are oriented towards the clients’ business success, tying your efforts to the greater business goals.
• You are self-started and autonomously own your responsibilities.
• You work hand-in-hand with account leadership to ideate and evolve the strategy of your service within the broader media mix.
• You are responsible for owning reporting, optimizations, client communication, and execution of keyword research, ad copy development, bid optimizations, and routine campaign management, sometimes with the support of a Specialist.
• As the Strategist, you are excellent at providing insights and forward-thinking strategy to clients on an ongoing basis, and have a strong understanding of your service’s strategy and the levers to pull to drive performance
• Full ownership and execution of performance marketing via paid social & paid media native platforms
• Meta Ads, LinkedIn Ads, Google Ads, Youtube Ads, Bing Ads
• Effectively executing builds and production A-Z with redundancy across channels; facilitating production with Specialists on teams where applicable
• Lead execution of optimizations with regards to performance improvements relative to goals
• Manage all client budgets and/or advise on budget changes based on your expertise
• Effectively own strategic communication internally for client teams
• Proactive internal communication with team on performance, strategy, recommendations, deliverables, and action items; facilitating tactical needs with Specialist where applicable
• Weekly client progress recaps, outlining performance insights and future recommendations
• Ability to navigate roadblocks and adapt strategy to changes in landscape to achieve desired results
• Ownership of performance reporting and strategy communication
• Execute performance reporting A-Z with excellent presentation creation capabilities
• Ability to leverage data to tell a story and articulate results to clients and key stakeholders with clear next steps
• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department.

Content Manager

• Own end-to-end integrated content strategy and execution across thought leadership articles, sales enablement materials, lead magnets, whitepapers, research reports, one-sheeters, brochures, infographics, brand strategy, verbal identity, and messaging playbooks for a portfolio of B2B accounts
• Lead content audits mapped to the B2B buyer journey, using audience research, market analysis, and direct stakeholder and customer interviews to identify where content is and isn't driving pipeline
• Set the strategic direction for each account's content roadmap, aligning every deliverable to client revenue and pipeline goals rather than treating content as a standalone output
• Enhance and optimize business operations through the deployment of AI technologies
• Utilize and leverage Power Digital's nova ecosystem to benefit your department's objectives
• Ensure timely delivery of all Integrated Content workflows, maintaining 100% adherence to Power Digital's processes (Asana, Slack, Pulse)
• Proactively surface strategic insights and business-critical updates to both internal and client teams, positioning yourself as the point of authority on the account's content direction
• Stay ahead of B2B content marketing trends and AI-driven content practices, educating clients on recommended actions and future strategy
• Lead cross-functional content initiatives, coordinating with Paid Media, SEO/AEO, Creative, and Sales teams to ensure content strategy operates as the connective tissue across channels
• Independently manage a book of B2B client accounts, ensuring comprehensive strategic and operational coverage
• Execute 100% of Integrated Content deliverables with high accuracy and quality (no errors that would yield a negative impact to revenue for clients)
• Set informed content goals and forecasts based on historical client data and current audience needs, with the ability to adapt or re-forecast as market and account conditions shift
• Lead communication with internal and client teams including C-level stakeholders
• Power Circuit Completion & Adoption on applicable accounts
• On time for all deliverables & launches
• Other applicable or related duties as assigned.

Senior Integrated Content Marketing Strategist

• Own end-to-end integrated content strategy and execution across thought leadership articles, sales enablement materials, lead magnets, whitepapers, research reports, one-sheeters, brochures, infographics, brand strategy, verbal identity, and messaging playbooks for a portfolio of B2B accounts
• Lead content audits mapped to the B2B buyer journey, using audience research, market analysis, and direct stakeholder and customer interviews to identify where content is and isn't driving pipeline
• Set the strategic direction for each account's content roadmap, aligning every deliverable to client revenue and pipeline goals rather than treating content as a standalone output
• Enhance and optimize business operations through the deployment of AI technologies
• Utilize and leverage Power Digital's nova ecosystem to benefit your department's objectives
• Ensure timely delivery of all Integrated Content workflows, maintaining 100% adherence to Power Digital's processes (Asana, Slack, Pulse)
• Proactively surface strategic insights and business-critical updates to both internal and client teams, positioning yourself as the point of authority on the account's content direction
• Stay ahead of B2B content marketing trends and AI-driven content practices, educating clients on recommended actions and future strategy
• Lead cross-functional content initiatives, coordinating with Paid Media, SEO/AEO, Creative, and Sales teams to ensure content strategy operates as the connective tissue across channels
• Independently manage a book of B2B client accounts, ensuring comprehensive strategic and operational coverage
• Execute 100% of Integrated Content deliverables with high accuracy and quality (no errors that would yield a negative impact to revenue for clients)
• Set informed content goals and forecasts based on historical client data and current audience needs, with the ability to adapt or re-forecast as market and account conditions shift
• Lead communication with internal and client teams including C-level stakeholders
• Power Circuit Completion & Adoption on applicable accounts
• On time for all deliverables & launches
• Other applicable or related duties as assigned

Artificial Intelligence

• Administer the company's enterprise AI platforms - Claude Enterprise, ChatGPT Enterprise, Gemini, and new tools as we adopt them - covering provisioning, access, RBAC, usage governance, and billing, and automate that administration down over time.
• Keep the SVP of Innovation organized and ahead of schedule through prioritization, prep, and follow-through - you catch what would otherwise slip before it does.
• Run the Innovation team's weekly operating rhythm and keep the roadmap current and trusted at all times.
• Produce a weekly AI intelligence brief on what is shipping at the frontier and what the team should test.
• Bring a point of view into strategy conversations and grow into a genuine strategic voice for the team.
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department.
• Other applicable or related duties as assigned.

AI Operations Manager

Conversion Rate Optimizer

• Responsible for working with clients within the CRO service offering
• Servicing and leading a book of business while driving organizational growth
• Guiding strategic decisions that significantly impact the growth trajectory of the organization
• Utilize analytical tools to derive actionable insights
• Facilitate transparent and effective communication with clients
• Manage a diverse set of clients equal to or greater than $55K in monthly recurring revenue
• Drive rapid experimentation to identify high-impact strategies
• Ensure timely completion and adherence across the department
• Lead by example and practice servant leadership
• Utilize and leverage Power Digital's Nova ecosystem

Fashion Advertising Strategist

Fashion Advertising Strategist

Fashion Advertising Strategist

Fashion Advertising Strategist

Fashion Advertising Strategist

Senior Integrated Content Marketing Strategist

Senior Integrated Content Marketing Strategist

Senior Integrated Content Marketing Strategist

Senior Integrated Content Marketing Strategist

Senior Integrated Content Marketing Strategist

AI Operations Manager

AI Operations Manager

AI Operations Manager

AI Operations Manager

Account Director, CRO