Fashion Advertising Strategist

Power Digital Marketing

Paid Advertising Strategist for a tech-enabled growth marketing firm. Managing and optimizing digital ad campaigns to drive business success.

Posted 7/23/2026full-timeRemote • 🇲🇽 MexicoJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in performance marketing through effective campaign management, optimization, and strategic communication. Proficient in leveraging data and insights to drive client success in digital advertising across various platforms.

Highest-signal resume keywords

Paid Media StrategyMeta Ads ManagementSearch Engine MarketingCampaign OptimizationPerformance Reporting

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital MarketingDirect Response MarketingKeyword ResearchAd Copy DevelopmentBid OptimizationGoogle AnalyticsPerformance Max CampaignsYouTube AdsDisplay AdvertisingE-Commerce Marketing

Soft Skills

Strong Communication SkillsOrganizational SkillsProject ManagementInterpersonal SkillsSelf-Motivated

Tools & Technologies

Google AdsLinkedIn AdsBing AdsPower Digital's Nova EcosystemMicrosoft Office Suite

Industry Keywords

Performance MarketingLead GenerationB2B MarketingFull-Funnel MarketingClient Communication

About the role

Key responsibilities & impact

As the Paid Advertising Strategist, you are responsible for owning the execution, performance, and growth of campaigns within your book of business. You are oriented towards the clients’ business success, tying your efforts to the greater business goals.
You are self-started and autonomously own your responsibilities.
You work hand-in-hand with account leadership to ideate and evolve the strategy of your service within the broader media mix.
You are responsible for owning reporting, optimizations, client communication, and execution of keyword research, ad copy development, bid optimizations, and routine campaign management, sometimes with the support of a Specialist.
As the Strategist, you are excellent at providing insights and forward-thinking strategy to clients on an ongoing basis, and have a strong understanding of your service’s strategy and the levers to pull to drive performance
Full ownership and execution of performance marketing via paid social & paid media native platforms
Meta Ads, LinkedIn Ads, Google Ads, Youtube Ads, Bing Ads
Effectively executing builds and production A-Z with redundancy across channels; facilitating production with Specialists on teams where applicable
Lead execution of optimizations with regards to performance improvements relative to goals
Manage all client budgets and/or advise on budget changes based on your expertise
Effectively own strategic communication internally for client teams
Proactive internal communication with team on performance, strategy, recommendations, deliverables, and action items; facilitating tactical needs with Specialist where applicable
Weekly client progress recaps, outlining performance insights and future recommendations
Ability to navigate roadblocks and adapt strategy to changes in landscape to achieve desired results
Ownership of performance reporting and strategy communication
Execute performance reporting A-Z with excellent presentation creation capabilities
Ability to leverage data to tell a story and articulate results to clients and key stakeholders with clear next steps
Employ AI technologies to enhance and optimize business processes
Utilize and leverage Power Digital's Nova ecosystem as it relates to your department.

Requirements

What you’ll need

2-3 years of digital marketing experience. 1-2 years in agency setting
Minimum 2 years of experience with Direct Response marketing; specifically in E-Commerce, Lead Gen or B2B
Minimum 2 years of experience with Meta Ads for direct response campaigns
Minimum 2 years of hands-on experience with Search Engine Marketing
Specifically having experience with campaign development and optimization processes such as bid optimization, keyword research, and ad copy development
Significant campaign management experience in one or more of the following additional campaign types: Performance Max, Standard Shopping, YouTube Ads, Display Advertising, Local campaigns & Bing Ads
Proficiency in Google/Microsoft Office Suite(s)
Proficiency in Google Analytics
Strong understanding of full-funnel marketing and paid media’s place in the funnel
Strong written and verbal communication skills
Strong organizational and project management skills
Self-motivated individual with a strong desire to succeed
Excellent interpersonal skills
Strong work ethic and ability to learn quickly and independently
Interested in a long-lasting relationship with a growing company.

Benefits

Comp & perks

Health insurance
Professional development opportunities