Fashion Advertising Strategist

Power Digital Marketing

Paid Advertising Strategist managing execution and growth of advertising campaigns for diverse clients. Driving performance through reporting, optimization, and strategic collaboration with account leadership.

Posted 7/23/2026full-timeRemote • 🇨🇴 ColombiaJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in digital marketing with a focus on Direct Response strategies, including campaign development, optimization, and performance analysis. Proficient in managing various advertising platforms and tools to drive client success and achieve business goals.

Highest-signal resume keywords

Digital Marketing ExperienceDirect Response MarketingMeta Ads ManagementSearch Engine MarketingCampaign Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Keyword ResearchAd Copy DevelopmentBid OptimizationPerformance Max CampaignsStandard Shopping CampaignsYouTube AdsDisplay AdvertisingLocal CampaignsBing AdsFull-Funnel Marketing

Soft Skills

Client CommunicationStrategic ThinkingSelf-Starter

Tools & Technologies

Google AnalyticsMicrosoft Office Suite

Industry Keywords

E-CommerceLead GenerationB2BCampaign Optimization

About the role

Key responsibilities & impact

As the Paid Advertising Strategist, you are responsible for owning the execution, performance, and growth of campaigns within your book of business.
You are oriented towards the clients’ business success, tying your efforts to the greater business goals.
You are self-started and autonomously own your responsibilities.
You work hand-in-hand with account leadership to ideate and evolve the strategy of your service within the broader media mix.
You are responsible for owning reporting, optimizations, client communication, and execution of keyword research, ad copy development, bid optimizations, and routine campaign management, sometimes with the support of a Specialist.
You are excellent at providing insights and forward-thinking strategy to clients on an ongoing basis.

Requirements

What you’ll need

2-3 years of digital marketing experience. 1-2 years in agency setting
Minimum 2 years of experience with Direct Response marketing; specifically in E-Commerce, Lead Gen or B2B
Minimum 2 years of experience with Meta Ads for direct response campaigns
Minimum 2 years of hands-on experience with Search Engine Marketing
Specifically having experience with campaign development and optimization processes such as bid optimization, keyword research, and ad copy development
Significant campaign management experience in one or more of the following additional campaign types: Performance Max, Standard Shopping, YouTube Ads, Display Advertising, Local campaigns & Bing Ads
Proficiency in Google/Microsoft Office Suite(s)
Proficiency in Google Analytics
Strong understanding of full-funnel marketing and paid media’s place in the funnel.

Benefits

Comp & perks

Proficiency in spoken and written English at an advanced level is required for this role.