Fashion Advertising Strategist

Power Digital Marketing

Paid Advertising Strategist managing execution and growth of digital marketing campaigns. Driving client success in performance marketing with a focus on eCommerce and lead generation.

Posted 7/23/2026full-timeRemote • 🇦🇷 ArgentinaJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in performance marketing with a focus on paid social and paid media, including Meta Ads and Google Ads. Proficient in data-driven decision-making and strategic communication to optimize marketing campaigns and achieve client goals.

Highest-signal resume keywords

Performance MarketingMeta AdsGoogle AdsE-Commerce MarketingData Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Direct Response MarketingSearch Engine MarketingCampaign DevelopmentBid OptimizationKeyword ResearchAd Copy DevelopmentPerformance ReportingMarketing Funnel UnderstandingLead Generation StrategiesAI Technologies

Soft Skills

Strategic CommunicationProactive CollaborationPresentation CreationAdaptabilityClient Management

Tools & Technologies

Google AnalyticsMicrosoft Office SuitePower Digital's Nova Ecosystem

Industry Keywords

Digital MarketingPaid MediaB2B MarketingPerformance InsightsMarketing Strategy

About the role

Key responsibilities & impact

Full ownership and execution of performance marketing via paid social & paid media native platforms
Meta Ads, LinkedIn Ads, Google Ads, Youtube Ads, Bing Ads
Effectively executing builds and production A-Z with redundancy across channels; facilitating production with Specialists on teams where applicable
Lead execution of optimizations with regards to performance improvements relative to goals
Manage all client budgets and/or advise on budget changes based on your expertise
Effectively own strategic communication internally for client teams
Proactive internal communication with team on performance, strategy, recommendations, deliverables, and action items; facilitating tactical needs with Specialist where applicable
Weekly client progress recaps, outlining performance insights and future recommendations
Excellent marketing and business strategy acumen
Complete understanding of the marketing funnel and how to execute via paid social and paid media
Full understanding of the eCommerce model and lead gen strategies
Ability to navigate roadblocks and adapt strategy to changes in landscape to achieve desired results
Ownership of performance reporting and strategy communication
Execute performance reporting A-Z with excellent presentation creation capabilities
Ability to leverage data to tell a story and articulate results to clients and key stakeholders with clear next steps
Employ AI technologies to enhance and optimize business processes
Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

Requirements

What you’ll need

2-3 years of digital marketing experience. 1-2 years in agency setting
Minimum 2 years of experience with Direct Response marketing; specifically in E-Commerce, Lead Gen or B2B
Minimum 2 years of experience with Meta Ads for direct response campaigns
Minimum 2 years of hands-on experience with Search Engine Marketing
Specifically having experience with campaign development and optimization processes such as bid optimization, keyword research, and ad copy development
Proficiency in Google/Microsoft Office Suite(s)
Proficiency in Google Analytics
Strong understanding of full-funnel marketing and paid media’s place in the funnel
Proficiency in spoken and written English at an advanced level is required for this role.

Benefits

Comp & perks

Performance-based bonuses
Health and wellness programs
Remote work opportunities
Diverse and inclusive workplace
Professional development opportunities