Senior Integrated Content Marketing Strategist

Power Digital Marketing

Senior Integrated Content Strategist responsible for B2B content strategy across various channels. Leading cross-functional teams to enhance brand visibility and drive revenue growth.

Posted 7/17/2026full-timeRemote • 🇦🇷 ArgentinaSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B Integrated Content Strategy, leveraging advanced data analysis and AI tools to drive content effectiveness and align deliverables with client revenue goals. Proven ability to lead cross-functional teams and communicate strategic insights to C-suite executives.

Highest-signal resume keywords

B2B Integrated Content MarketingData Analysis and VisualizationAI Tools ProficiencyContent Strategy DevelopmentClient-Facing Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content StrategyData AnalysisContent AuditsContent Roadmap DevelopmentSales Enablement MaterialsThought Leadership ArticlesLead MagnetsWhitepapersBrand MessagingContent Operations

Soft Skills

Time ManagementOrganizational SkillsPresentation SkillsProblem SolvingTeam Collaboration

Tools & Technologies

HubSpotSalesforceGA4FigmaUnbounceClaudeChatGPTGeminiPerplexityAsana

Industry Keywords

B2B MarketingContent Marketing TrendsStakeholder EngagementC-Suite CommunicationIntegrated Content Workflows

About the role

Key responsibilities & impact

Own end-to-end integrated content strategy and execution across thought leadership articles, sales enablement materials, lead magnets, whitepapers, research reports, one-sheeters, brochures, infographics, brand strategy, verbal identity, and messaging playbooks for a portfolio of B2B accounts
Lead content audits mapped to the B2B buyer journey, using audience research, market analysis, and direct stakeholder and customer interviews to identify where content is and isn't driving pipeline
Set the strategic direction for each account's content roadmap, aligning every deliverable to client revenue and pipeline goals rather than treating content as a standalone output
Enhance and optimize business operations through the deployment of AI technologies
Utilize and leverage Power Digital's nova ecosystem to benefit your department's objectives
Ensure timely delivery of all Integrated Content workflows, maintaining 100% adherence to Power Digital's processes (Asana, Slack, Pulse)
Proactively surface strategic insights and business-critical updates to both internal and client teams, positioning yourself as the point of authority on the account's content direction
Stay ahead of B2B content marketing trends and AI-driven content practices, educating clients on recommended actions and future strategy
Lead cross-functional content initiatives, coordinating with Paid Media, SEO/AEO, Creative, and Sales teams to ensure content strategy operates as the connective tissue across channels
Independently manage a book of B2B client accounts, ensuring comprehensive strategic and operational coverage
Execute 100% of Integrated Content deliverables with high accuracy and quality (no errors that would yield a negative impact to revenue for clients)
Set informed content goals and forecasts based on historical client data and current audience needs, with the ability to adapt or re-forecast as market and account conditions shift
Lead communication with internal and client teams including C-level stakeholders
Power Circuit Completion & Adoption on applicable accounts
On time for all deliverables & launches
Other applicable or related duties as assigned.

Requirements

What you’ll need

Minimum of 5 years of experience in a B2B Integrated Content Marketing role with direct client-facing experience, ideally supporting complex, multi-stakeholder sales cycles
A journalism or copywriting foundation is strongly preferred. This discipline underpins credible strategic recommendations and gives this person authority when writing or reviewing high-stakes B2B content
Advanced understanding of data analysis and data visualization utilizing tools such as (but not limited to): HubSpot, Salesforce, GA4, Figma, or Unbounce
Advanced, fluent proficiency with AI tools as a core part of the strategic workflow, specifically Claude, ChatGPT, Gemini, and Perplexity — used for research, ideation, drafting, and content operations at scale
Advanced knowledge of B2B Integrated Content strategy spanning thought leadership, lead magnets, sales enablement material, whitepapers, research reports, one-sheeters, brochures, brand website copy, sales and conversion-focused landing pages, and brand messaging, with a focus on aligning every deliverable to business goals and revenue priorities
Demonstrated ability to set strategy including defining the content thesis for an account and defending it under scrutiny
Exceptional time management, prioritization, and organizational skills for strategy planning, task delegation, and reviewing deliverables across a high-volume, high-complexity account load
Ability to provide positive and constructive feedback to team members supporting on accounts, with proven experience training and upleveling other strategists or writers
Proactive, solution-oriented problem solver with a team-player mentality and a bias toward original thinking over templated execution
Exceptional presentation skills, with proven ability to present integrated content strategy and sales pitch presentations directly to C-suite executives, tailoring storytelling for the room and delivering actionable, defensible recommendations under executive scrutiny
Forward-thinking, product-level perspective on the content offering itself; someone who proposes new formats, services, and approaches rather than only refining what already exists.

Benefits

Comp & perks

Base salary paid in USD + commission opportunities
Unlimited Time Off available on day one
Fully flex work environment: full-remote, in-office, or hybrid
Healthcare stipend: $50/month to support your healthcare or insurance costs
National Holidays + 2 Mental Health Recharge Days per year
Unlimited opportunities for growth & leadership within a rapidly growing firm
Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
Quarterly awards including prize money and recognition for outstanding performance
Opportunities to be involved in company DEI initiatives