Popmenu

Performance Marketing

• **Key Responsibilities:**
• - Develop, manage, and optimize effective paid search campaigns across platforms such as Google Ads and Bing Ads, ensuring alignment with overall marketing goals and strategies.
• - Conduct thorough keyword research and competitive analysis to identify growth opportunities and produce targeted ad copy that drives engagement.
• - Analyze campaign performance metrics, such as CTR, CPA, and ROI, and use these insights to make data-driven decisions and optimize campaigns accordingly.
• - Utilize A/B testing methodologies to refine advertisement creative, landing pages, and targeting strategies to enhance performance.
• - Collaborate with the broader marketing team to align campaigns with overall objectives and ensure consistency in messaging across channels.
• - Monitor campaign budgets and ensure effective allocation of resources to maximize advertising impact.
• - Stay abreast of recent trends and best practices in paid search advertising and digital marketing in the hospitality sector.
• - Provide regular reports and insights on campaign performance, presenting recommendations for future strategies at team meetings.

Paid Search Marketing Specialist

Marketing

• **What You Will be Responsible For:**
• - Partnering with Restaurant Owners: Build strong, consultative relationships with restaurant owners and serve as the primary project lead for SMB marketing engagements. Collaborate with partners to define current and future business needs, oversee onboarding and new marketing initiatives, and ensure clear, proactive communication throughout the project lifecycle. Work cross-functionally with account teams and key stakeholders to drive impact-focused partnerships that deliver measurable business outcomes.
• - Strategic Project Management: Own a portfolio of SMB partners and lead end-to-end delivery of marketing projects with a focus on measurable outcomes and long-term retention. Define project scope, timelines, and success metrics, ensuring alignment across internal stakeholders and parnter teams. Regularly assess project workflows and overall account health, proactively re-engaging non-responsive or at-risk partner projects, and manage escalations with professionalism, driving toward constructive resolutions and sustained project success. Collaborate with Sales, Product, and CX to coordinate resources, remove roadblocks, and translate partner feedback into ongoing improvements.
• - Marketing Campaign Management: Develop and execute integrated, data-informed marketing campaigns by leveraging a full mix of channels, including email, SMS, paid media, and additional digital tactics. Partner with the content team to ensure all creative assets align with the brand strategy and voice. Continuously evaluate emerging marketing and product opportunities, provide strategic consultation to partners, and deliver clear performance reporting with a focus on ROI and ongoing optimization.
• - Technology and Marketing Consulting: Develop engaging, scalable resources that enable partners to fully realize the value of Popmenu’s marketing platform. Clearly articulate the strategic impact of key features (e.g., blogs, SMS, email, and other tools) on guest engagement, revenue growth, and brand differentiation. Stay ahead of emerging trends in hospitality and restaurant marketing, applying these insights to shape recommendations and enhance the effectiveness of partners' programs. Partner closely with the sales team to identify opportunities for additional services, consulting partners on how to accelerate growth and expand their marketing investments over time.

Client Marketing Consultant – Professional Services

• Partnering with Restaurant Owners: Build strong, consultative relationships with restaurant owners and serve as the primary project lead for SMB marketing engagements. Collaborate with partners to define current and future business needs, oversee onboarding and new marketing initiatives, and ensure clear, proactive communication throughout the project lifecycle. Work cross-functionally with account teams and key stakeholders to drive impact-focused partnerships that deliver measurable business outcomes.
• Strategic Project Management: Own a portfolio of SMB partners and lead end-to-end delivery of marketing projects with a focus on measurable outcomes and long-term retention. Define project scope, timelines, and success metrics, ensuring alignment across internal stakeholders and partner teams. Regularly assess project workflows and overall account health, proactively re-engaging non-responsive or at-risk partner projects, and manage escalations with professionalism, driving toward constructive resolutions and sustained project success. Collaborate with Sales, Product, and CX to coordinate resources, remove roadblocks, and translate partner feedback into ongoing improvements.
• Marketing Campaign Management: Develop and execute integrated, data-informed marketing campaigns by leveraging a full mix of channels, including email, SMS, paid media, and additional digital tactics. Partner with the content team to ensure all creative assets align with the brand strategy and voice. Continuously evaluate emerging marketing and product opportunities, provide strategic consultation to partners, and deliver clear performance reporting with a focus on ROI and ongoing optimization.
• Technology and Marketing Consulting: Develop engaging, scalable resources that enable partners to fully realize the value of Popmenu’s marketing platform. Clearly articulate the strategic impact of key features (e.g., blogs, SMS, email, and other tools) on guest engagement, revenue growth, and brand differentiation. Stay ahead of emerging trends in hospitality and restaurant marketing, applying these insights to shape recommendations and enhance the effectiveness of partners' programs. Partner closely with the sales team to identify opportunities for additional services, consulting partners on how to accelerate growth and expand their marketing investments over time.

Marketing Consultant – Latam

Product Manager

• Evangelizing Brand Consistency: A strong product design can’t be a patchwork solution! You’ll take full ownership of the design strategy and vision for various projects and ensure it’s aligned with our overall design principles and standards.
• Designing Holistically: From gathering and defining UX requirements to testing designs and incorporating end-user feedback, you will ensure designs are quickly and properly vetted from the start.
• Translation through Design: You can communicate well with our engineering team and end-users, and can translate user requirements into product and feature specifications including sketches, wireframes, prototypes, user flow diagrams, and visual assets.
• Collaboration: Whether it’s working with cross functional teams on information architecture, navigational models, and task workflows or finding the balance between product usability and feasibility with our engineering teams, it is your responsibility to advocate for design principles and drive consensus.

Customer Advocate

• Partner with every customer who initiates the cancellation process through timely, thoughtful outreach.
• Understand the “why” behind cancellation requests and address concerns with clarity and care.
• Navigate complex or escalated situations with confidence and professionalism.
• De-escalate challenges while preserving strong, long-term customer relationships.
• Recommend tailored solutions, offers, or resources that help customers achieve success.
• Clearly communicate the value of Popmenu’s products and services in a way that resonates with each client.
• Educate customers on platform features, best practices, and opportunities for growth.
• Address misconceptions and ensure customers are equipped to get the most from Popmenu.
• Take ownership of retention outcomes and key performance metrics.
• Act like an owner by driving customer loyalty, adoption, and long-term success.

Senior Client Advocate

Web Designer

• Build and configure client websites directly within Popmenu’s proprietary web builder,
• designing in production rather than creating mockups
• Apply HTML and CSS to refine layouts, ensure responsiveness, and meet ADA
• requirements
• Execute efficient, template-based site builds while maintaining visual quality and brand
• alignment
• Contribute to site redesign projects, updating layouts, styles, and clearly scoped
• components as assigned
• Support the broader design team by assisting with design support requests, fixes, and
• enhancements across active sites
• Participate in QA and internal reviews, identifying layout, styling, accessibility, and
• content issues before sites are published
• Use limited or incomplete brand assets to deliver polished designs by selecting fonts,
• extending color palettes, and sourcing or modifying imagery when needed
• Edit and format content to improve clarity, hierarchy, and readability
• Apply SEO best practices for page structure, metadata, and image descriptions
• Collaborate with Onboarding and Success teams and join calls for complex requests or
• escalations when needed
• Incorporate internal and client feedback accurately and efficiently

Executive Assistant

• **Key Responsibilities:**Presentations & Executive Communications**
• Build polished, data-informed presentations for board meetings, executive reviews, sales meetings, conferences, and partner discussions
• Serve as a trusted partner to executive leadership, helping manage priorities, workflows, calendars and decision-making
• Anticipate executive needs and proactively surface risks, gaps, and opportunities
• Prepare executive briefings, agendas, action plans, and follow-ups to ensure accountability
• Act as an extension of leadership in internal coordination and external communications**
• **Events, Conferences & Executive Travel**
• Prepare executive briefings, agendas, action plans, and follow-ups to ensure accountability
• Act as an extension of leadership in internal coordination and external communications
• Lead planning and execution for executive travel, conferences, off-sites, client events, and partner meetings
• Coordinate logistics for large conferences and high-profile events, including agendas, stakeholders, vendors, and on-site support.

Executive Assistant – Strategic Operations Partner

Solutions Engineer

• **Client Success Management & Growth**
• · Drive adoption of Popmenu tools with a focus on tangible outcomes: increased orders, revenue, and guest engagement
• · Serve as the long-term strategic partner for a portfolio of 100+ clients post-onboarding.
• · Own client health, retention, renewals, and expansion opportunities.
• · Lead regular check-ins and business reviews tailored to client size and maturity.
• · Translate performance insights and ROI data into clear recommendations and action plans.
• · Build multi-threaded relationships with client stakeholders to strengthen retention and reduce churn.
• **Onsite Consulting & Enablement (Local Market)**
• · Spend up to four days per week onsite with existing Popmenu clients in the local North Georgia / Atlanta market.
• · Partner with Growth and Client Experience teams to schedule and execute high-impact onsite visits.
• · Deliver in-person training, troubleshooting, and optimization to maximize client success.
• · Act as Popmenu’s on-the-ground expert, resolving issues in real time and strengthening trust.
• · Identify upsell opportunities and proactively address churn risks during onsite engagements.
• **Primary onsite focus areas include:**
• · Offer creation and management.
• · Follower importing.
• · Email and text campaign execution.
• · Menu photography and visual optimization.
• · POS integration and troubleshooting.
• · ROI data sharing and interpretation.
• · End-to-end platform training and best practices.