Head of Sales Enablement

Popmenu

Head of Sales Enablement at Popmenu, designing onboarding, playbooks, and AI tools for a SaaS restaurant tech company. Collaborating with sales leadership to drive enablement initiatives.

Posted 6/22/2026full-timeAtlanta • 🇺🇸 United StatesLead💰 $105,000 - $120,000 per yearWebsite

About the role

Key responsibilities & impact

Design and execute a structured 30/60/90-day onboarding program for all GTM hires (AEs, RSLs, Growth/Strategic AEs)
Build role-specific certification tracks that get reps selling fast and selling well
Measure ramp velocity and time-to-productivity; iterate based on results
Ensure new hires have a strong first 90 days — not just completion certificates, but real quota contribution
Build and maintain the full sales playbook: talk tracks, discovery frameworks, objection handling, competitive positioning, demo guidance
Partner with Marketing and Product to keep content current as the product and market evolve
Create and manage a single source of truth for all sales collateral in Salesforce and Salesloft
Develop and deploy an AI-powered enablement motion — this is a core requirement, not a nice-to-have
Identify, pilot, and roll out AI tools that accelerate onboarding, coaching, and rep performance
Train the GTM team on how to use AI in their daily workflow (prospecting, research, outreach, objection handling)
Build a structured coaching program in partnership with Sales Managers
Use call data and rep performance metrics to identify skill gaps and address them systematically
Develop an "everboarding" program so tenured reps continue developing
Own the enablement layer for all major GTM initiatives: new product launches, pricing changes, market expansions, seasonal campaigns
Coordinate cross-functionally with Sales, Marketing, Product, and RevOps to ensure reps are ready before anything goes live
Define and track enablement KPIs: ramp time, quota attainment at 90/180 days, win rates by segment, content usage, rep skill scores
Report to COO on enablement impact quarterly

Requirements

What you’ll need

2–3 years in Sales Enablement — you've owned real programs with measurable outcomes, not just supported them
1–2 years in a quota-carrying sales role in SaaS — you understand the motion you'll be enabling because you've lived it
Familiarity with SMB sales cycles (sub-60 days) and high-velocity, consultative selling
Hands-on Salesforce and Salesloft proficiency — you're in the tools, not just familiar with them
Demonstrated AI fluency — you've used AI tools in your enablement work and can show it
You've contributed to or owned an onboarding program and can speak to the results
Strong collaborator with Sales Leaders — you earn trust through follow-through and push back when something won't work
Strong Preference
Background in restaurant tech, hospitality SaaS, or vertical SaaS
Experience in a high-growth, startup or scale-up environment (you've built without a big team)
Ability to evaluate and recommend tools that drive AE performance — you know what good looks like and can make a case for it
Experience rolling out GTM initiatives at the rep and manager level

Benefits

Comp & perks

Base: $105,000 to $120,000
OTE: $126,000 to $144,000
80% base / 20% bonus
Meaningful equity for every employee
You'll be the first true Head of Sales Enablement — meaningful ownership from day one
Direct access to Sales and Executive leadership
A product that restaurants actually love — high-intent buyers, meaningful mission
Competitive comp, hybrid schedule out of Atlanta, and a team that moves fast
Equity with real upside — this is a founding seat, and it should feel like one
Genuine Core Values with quarterly peer recognition through our Super Booms
Giving Back with company donations to causes chosen by team members
Visible Growth and Development in a scaling SaaS company
Company Ownership with meaningful equity for every employee
Comprehensive Benefits including medical, dental, vision, 401(k), and Wagmo Wellness Plan for your pets

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Sales EnablementQuota-carrying salesOnboarding program developmentAI tools usageSales performance metricsCoaching program developmentEnablement KPIs trackingConsultative sellingSales playbook creationRamp velocity measurement

Soft Skills

CollaborationTrust buildingCommunicationProblem-solvingAdaptabilityLeadershipCoachingCross-functional coordinationAnalytical thinkingIterative improvement