Paired

Ecommerce

• Develop **creative briefs and ad angles** for video and design teams
• Write and refine **high-converting ad copy** based on buyer persona insights
• Direct **video production**, including B-roll selection and script improvements
• Act as the **strategic lead** for the creative team, providing clear direction and insights
• Test, validate, and iterate on ad angles (e.g., knee joint, finger joint, hip joint)
• Continuously optimize creatives based on **performance data and insights**

Creative Strategist – DTC Ecommerce

Content Marketing Manager

• Plan and execute the broadcast send calendar across acquisition lists, dormant audiences, and academic calendar campaigns.
• Build, QA, and ship campaigns in the ESP, including segmentation, scheduling, and link tracking.
• Manage list hygiene, suppression, and unsubscribe handling.
• Run A/B tests on subject lines, preview text, and CTAs.
• Maintain a weekly email performance report covering opens, clicks, conversions, and deliverability
• Write, edit, and publish blog posts, guides, and resource pages on the content calendar set by the SEO managers.
• Optimize existing content for search performance: refreshing pages, improving on-page SEO, and updating internal links.
• Coordinate with freelance writers and editors when volume requires it.
• Maintain on-page SEO standards: titles, meta descriptions, headings, schema, and internal linking.
• Track content performance (rankings, organic traffic, page-level conversion) and flag pages that need attention.
• Weekly email performance report shared with the growth team.
• Monthly content performance report shared with the SEO team.
• Flag anomalies, surface optimization opportunities, and propose tests or content updates based on what the data shows.

Email & Content Marketing Specialist

Financial Planning and Analysis

• Own and manage the CFO’s calendar across multiple Google accounts, ensuring optimal prioritization, scheduling, and time allocation
• Triage and manage inbox communications, drafting responses and handling correspondence on behalf of the CFO
• Prepare meetings end-to-end: agendas, materials, briefing docs, and ensure follow-ups and action items are executed
• Oversee vendor and contract administration across 20+ active vendors, including tracking deliverables and performance
• Manage renewal calendars, proactively flagging upcoming deadlines and negotiating timelines where needed
• Support exit readiness initiatives, including coordination of documentation and M&A data room preparation
• Coordinate with legal teams on contracts, compliance, and documentation workflows
• Book and manage complex travel arrangements, including multi-leg and international itineraries
• Handle personal and property-related coordination tasks with a high level of discretion and reliability
• Build and optimize internal systems using tools like Google Workspace, Slack, Notion, and DocuSign
• Leverage AI tools (e.g., Claude, ChatGPT) to streamline workflows, automate tasks, and improve efficiency

Executive Assistant to CFO

• Develop, customize, and maintain Shopify themes and storefronts
• Implement custom features using Liquid, HTML, CSS, and JavaScript
• Optimize site speed, responsiveness, and overall performance
• Translate Figma designs into pixel-perfect Shopify pages
• Build and iterate on:
• - Landing pages
• - Product pages
• - Collection pages
• Ensure all builds are optimized for conversion rate (CRO) and UX
• Set up and manage experiments using Intelligems
• Collaborate with marketing and copy teams to test:
• - Offers
• - Layouts
• - Messaging
• Continuously improve performance based on data insights
• Code and deploy: Advertorials, Listicles, and Quiz funnels
• Ensure seamless integration with Shopify backend and tracking tools

Shopify Developer – Sports E-Commerce

Performance Marketing

• Manage and optimize Facebook Ads campaigns across multiple offers
• Handle budget allocation and performance tracking (ROAS, CPA, etc.)
• Test audiences, creatives, and offers to improve results
• Scale campaigns effectively as budget increases

Performance Marketer, Facebook Ads Focus

• Own the product marketing roadmap, identifying opportunities for innovation, renovation, and expansion within oral care categories.
• Translate consumer insights, behavioral data, and market trends into actionable product opportunities.
• Develop product briefs, business cases, and financial models to support new launches and portfolio decisions.
• Partner with R&D to guide concept validation, including voice-of-customer research, testing, and iteration.
• Ensure all innovation aligns with Larineco’s brand positioning, subscription model, and long-term growth strategy.
• Define clear, differentiated product positioning, claims, and value propositions.
• Own the development of messaging frameworks, naming, and storytelling across the product portfolio.
• Create and maintain a centralized library of product assets (copy sheets, FAQs, claims, sales materials).
• Ensure consistency and adaptability of product narratives across all channels (site, email, paid, social, PR).
• Partner with Brand and Creative teams to bring product stories to life in a compelling, customer-centric way.
• Lead end-to-end GTM strategy and execution for new product launches, category expansions, and seasonal campaigns.
• Develop integrated, cross-channel launch plans spanning eCommerce, lifecycle, paid media, organic, influencer, and PR.
• Build seasonal GTM toolkits, including: Product briefs, Line narratives, Trend POVs, Hero product strategies, Channel-specific messaging.
• Own and manage the GTM calendar, ensuring alignment across Marketing, Creative, and Commercial teams.
• Monitor launch performance and optimize based on data and insights.
• Lead customer research initiatives to uncover needs, motivations, and barriers.
• Conduct ongoing competitive analysis and category tracking.
• Synthesize qualitative and quantitative data into clear, actionable insights.
• Act as the voice of the customer across product, marketing, and leadership teams.
• Partner with Content and Creative teams to develop educational and conversion-driven content for: Landing pages, Product detail pages, Email and lifecycle campaigns, Blog and SEO content.
• Ensure all content is aligned with product messaging and brand voice.
• Help translate complex oral care science into clear, engaging, and accessible narratives.
• Develop strategies to increase customer engagement, loyalty, and advocacy.
• Collaborate with Customer Experience teams to gather feedback and improve products.
• Support influencer, community, and ambassador programs to amplify product storytelling.
• Define and track KPIs across product launches and product lifecycle performance.
• Build regular reporting on: Product performance, Campaign effectiveness, ROI and revenue impact.
• Use insights to continuously refine product strategy, messaging, and GTM execution.
• Analyze product-level performance, identifying opportunities to optimize pricing, bundling, merchandising, and lifecycle strategies.
• Partner with eCommerce and Growth teams to improve: Conversion rates, Average order value (AOV), Subscription retention and LTV.
• Support merchandising strategy across digital storefronts and subscription flows.
• Act as the central connector across Product, R&D, Brand, Growth, and Operations.
• Lead cross-functional initiatives to ensure seamless execution and alignment.
• Present product strategies, insights, and performance updates to leadership.
• Build strong relationships with internal teams and external partners.

Senior Product Marketing – Growth Manager

Account Executive

• Handle inbound consultations with students and parents via scheduled 15-minute calls
• Guide families through the AI research program, including structure, outcomes, and expectations
• Act as a trusted advisor to parents, who are the primary decision-makers
• Address questions and objections with clarity and confidence
• Drive enrollment by effectively closing qualified prospects
• Maintain accurate records of interactions and pipeline in Airtable/CRM tools
• Stay organized with follow-ups and ensure a smooth admissions experience

Enrollment Sales Consultant, Inbound

Administrative Assistant

• Process billing for skilled nursing and home health services through state platforms
• Generate and maintain billing and accounts receivable (AR) reports
• Follow up on unpaid claims and outstanding invoices
• Manage and schedule 2–3 weekly posts on Facebook
• Monitor and respond to emails in a timely manner
• Provide general administrative and office management support

Medical Billing & Administrative Assistant

Influencer Marketing

• Recruit and onboard influencers and creators into affiliate partnerships.
• Manage outreach, relationship-building, and partnership negotiations with creators.
• Support affiliate campaigns through platforms such as Levanta and Amazon Creator Connections.
• Track campaign performance across revenue, ROAS, engagement, and overall results.
• Monitor budgets and help optimize campaign performance based on data.
• Source, collect, and organize UGC from creators for brand use.
• Prepare regular reports with performance insights and recommendations.
• Coordinate creative briefs, follow-ups, and day-to-day communication with partners.

Influencer & Affiliate Coordinator

Marketing

• Manage and optimize TikTok ad campaigns daily, including budget allocation, bid adjustments, and performance tracking
• Actively manage live campaign performance during high-spend webinar cycles (Sunday & Wednesday), making rapid, real-time optimizations
• Scale winning creatives aggressively while cutting underperforming ads quickly to maximize ROAS
• Navigate TikTok ad volatility (ad disapprovals, downtime, performance fluctuations) and adapt campaigns with minimal disruption
• Identify patterns in top-performing ads and recommend new creative directions (hooks, messaging, targeting angles)
• Lead the launch and scaling of Meta ads as a secondary acquisition channel
• Collaborate closely with the founder on audience targeting, messaging, and landing page optimization based on conversion data
• Continuously test new audiences, creatives, and campaign structures to improve performance

Media Buyer – TikTok, Meta Ads

Video Editor

• Edit long-form YouTube content with strong pacing and audience retention in mind
• Develop and refine voiceover structure and narrative flow
• Create engaging trailers and short-form cuts from long-form content
• Collaborate with the team to maintain and elevate a consistent editorial style
• Deliver high-quality edits efficiently within deadlines
• Manage tasks, timelines, and deliverables in an organized manner

Senior Video Editor, YouTube Channel

• Build and execute a high-velocity Amazon growth strategy from the ground up
• Identify and capture category dominance opportunities
• Drive keyword ownership, organic rank acceleration, and traffic expansion
• Architect aggressive revenue scaling plans with clear milestones
• Develop forecasting, inventory strategy, and promotional systems to support rapid growth
• Create compounding growth loops that drive sustained marketplace expansion
• Lead best-in-class listing optimization (copy, A+ content, imagery, video)
• Partner with design to create high-converting, performance-driven creative
• Relentlessly test and iterate to maximize conversion rate and session growth
• Build a premium, conversion-optimized storefront experience
• Own and scale Amazon PPC with a focus on aggressive but efficient growth
• Optimize TACOS, ACOS, and contribution margin without slowing momentum
• Align paid media with organic ranking strategy to amplify total growth impact
• Deploy capital strategically to maximize market share capture
• Work closely with supply chain to eliminate stockouts during rapid scaling
• Align pricing, promotions, and positioning with broader growth strategy
• Build clear reporting systems and enforce channel accountability
• Integrate Amazon into broader ecommerce and growth initiatives
• Lead internal team members and/or external partners
• Set high-performance standards, KPIs, and accountability systems
• Improve execution speed, workflows, and operational rigor

Marketplace Manager – Oral Care E-commerce

• Own and execute the affiliate and product seeding program end-to-end
• Identify, recruit, and onboard creators across TikTok, Instagram, YouTube, and emerging platforms
• Manage high-volume outreach and product seeding while maintaining strong, authentic creator relationships
• Track performance metrics and optimize campaigns based on data and insights
• Coordinate the full creator lifecycle—from initial outreach and seeding to long-term partnerships
• Build and refine systems for scalable outreach, follow-ups, and retention
• Collaborate closely with content and growth teams to align messaging, offers, and campaign direction
• Continuously test new approaches, creators, and platforms to unlock growth opportunities

Creator, Affiliate Growth Manager

Lead Generation

• Own the full outbound funnel—from writing copy and launching campaigns to optimizing conversions, routing inbound calls, and analyzing performance.
• Write and optimize high-converting copy for: SMS campaigns, Ringless voicemail (RVM) scripts, Email (subject lines and body), Landing pages.
• Run continuous **A/B tests** across messaging, offers, and pages.
• Own funnel performance end-to-end: Outbound send → response → qualified lead/call → revenue.
• Track and analyze key metrics: Conversion rates, Cost per lead / qualified call, Revenue per campaign and buyer, ROI by channel and cohort.
• Set up and optimize **IVR flows (Telnyx)** for inbound calls.
• Route calls using platforms like **Ringba or Retreaver** to maximize revenue.
• Work with large datasets (millions of records) and execute campaigns at scale.
• Identify performance gaps and continuously iterate on what to test next.

Creative Strategist – DTC Ecommerce

Email & Content Marketing Specialist

Executive Assistant to CFO

Shopify Developer – Sports E-Commerce

Performance Marketer, Facebook Ads Focus

Senior Product Marketing – Growth Manager

Enrollment Sales Consultant, Inbound

Medical Billing & Administrative Assistant

Influencer & Affiliate Coordinator

Media Buyer – TikTok, Meta Ads

Media Buyer – TikTok, Meta Ads

Senior Video Editor, YouTube Channel

Marketplace Manager – Oral Care E-commerce

Creator, Affiliate Growth Manager

Performance Marketing Manager – Lead Generation