Paired

Public Relations

• Secure guest spots on business podcasts and YouTube channels aimed at business owners, executives, and in-house legal counsel.
• Establish and cultivate relationships with podcast hosts, producers, and media influencers.
• Craft compelling pitch angles that showcase firm leaders as desirable guests.
• Oversee the entire media booking process (including outreach, follow-ups, scheduling, and post-appearance communication).
• Monitor placement effectiveness and audience interaction to refine targeting strategies over time.
• Conceive the creative vision and content calendar for the firm’s LinkedIn video series (“Legal Myth Busters”).
• Write and produce short-form video content that simplifies complex legal subjects into appealing, business-oriented material.
• Manage production logistics, editing guidance, and quality assurance in post-production.
• Enhance video content for optimal LinkedIn performance and audience engagement.
• Develop a unified thought leadership and authority marketing strategy across podcasts, YouTube, and owned media.
• Create talking points, key messages, and signature narratives for firm leaders.
• Identify opportunities for speaking engagements, articles, and expert commentary.
• Ensure brand consistency across all authority marketing efforts and safeguard the premium image of the firm and its leaders.

PR & Podcast Booking Manager

Sales

• Conduct outreach to potential clients via phone, email, and other communication channels
• Qualify leads based on their interest and fit within our services
• Schedule appointments for the sales team, ensuring all relevant information is accurately communicated
• Maintain detailed records of interactions and track progress in our CRM system
• Follow up with leads as necessary to confirm appointments or address inquiries

Sales Appointment Setting Specialist

Product Designer

• Own end-to-end product design of the app alongside the Head of Design. From insight-led discovery and ideation, through to execution and post-launch iteration.
• Translate business goals and requirements into user-centred, emotionally resonant solutions that drive measurable impact across, engagement, retention and revenue.
• Bring delight to everything you do — whether that’s a micro animation, tasteful haptics usage, or by providing the user with something unexpected. You understand that these small details are the difference between good products and great ones.
• Identify new product features by deeply understanding our user’s needs and lead ideation with bold concepts and prototypes
• Collaborate on running lean research with our UX Researcher, quickly testing to validate ideas, de-risk assumptions and inform decision-making
• Use AI and generative tools to rapidly prototype and visualise future states.
• Articulate the value and potential of new product ideas through compelling narratives, and work hand-in-hand with developers to ship refined, high-quality UI.
• Raise the design bar by modelling high standards of craft and mentoring peers, while evolving Paired’s design system to ensure consistency at scale.

Lead Product Designer

Ecommerce

• Build and optimize Shopify product pages and landing pages focused on conversion
• Execute funnel strategies and iterate based on feedback and performance
• Use AI tools to generate images, page assets, and creative elements
• Collaborate with developers to implement technical updates and enhancements
• Rapidly test, refine, and improve page layouts, copy, and structure
• Move fast while maintaining clean, conversion-focused design

Shopify Expert, Funnel Builder

• Develop and lead multi-SKU ad creative across the customer journey
• Craft and test messaging angles, formats, and frameworks that drive conversions
• Use customer reviews, performance data, and market trends to prioritize concepts
• Regularly script the following:
• ○ VSLs (Video Sales Letters)
• ○ UGC and VO-led ads
• ○ Short-form scripts and hooks
• ○ Static ad copy/concepts
• ○ Motion briefs (GIFs, animations)
• Ensure each concept is emotionally resonant, platform-native, and conversion-optimized
• Participate in review rounds with our in-house producer/editor team
• Provide clear, constructive feedback to elevate quality and align with brand tone
• Join weekly syncs with our internal creative and growth team
• Collaborate on creator casting and brief development (we use Insense)
• Recommend and help iterate on workflow improvements and testing strategy

DTC Creative Strategist – Ecommerce

Business Development Rep

• Own the full-cycle sales process, from lead sourcing and outreach to pitching and closing enrollments.
• Independently research, identify, and build lead lists targeting parents, private school contacts, and enrichment coordinators.
• Execute outbound outreach via LinkedIn, email, and relevant online communities to generate qualified conversations.
• Engage prospects, address objections, and guide them through the decision-making and enrollment process.
• Track outreach activity, pipeline, and conversions using CRM or tracking tools.
• Continuously test, refine, and improve messaging, targeting, and outreach strategies based on response and conversion data.
• Provide regular updates on sales activity, pipeline health, and closed revenue.