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Paired

Media Buyer – TikTok, Meta Ads

Paired

Media Buyer specializing in TikTok and Meta ads for a fast-growing digital education brand. Responsibilities include optimizing campaigns, scaling creatives, and collaborating with founders.

Posted 4/30/2026full-timeRemote • 🇵🇭 PhilippinesJuniorMid-LevelWebsite

About the role

Key responsibilities & impact
  • Manage and optimize TikTok ad campaigns daily, including budget allocation, bid adjustments, and performance tracking
  • Actively manage live campaign performance during high-spend webinar cycles (Sunday & Wednesday), making rapid, real-time optimizations
  • Scale winning creatives aggressively while cutting underperforming ads quickly to maximize ROAS
  • Navigate TikTok ad volatility (ad disapprovals, downtime, performance fluctuations) and adapt campaigns with minimal disruption
  • Identify patterns in top-performing ads and recommend new creative directions (hooks, messaging, targeting angles)
  • Lead the launch and scaling of Meta ads as a secondary acquisition channel
  • Collaborate closely with the founder on audience targeting, messaging, and landing page optimization based on conversion data
  • Continuously test new audiences, creatives, and campaign structures to improve performance

Requirements

What you’ll need
  • 2–3+ years of hands-on media buying experience (TikTok required)
  • Proven track record managing and scaling paid campaigns with clear performance metrics (ROAS, CPA, CAC)
  • Strong understanding of TikTok ad ecosystem, including creative testing and platform-specific behavior
  • Experience with Meta Ads (Facebook/Instagram) or demonstrated ability to quickly ramp up
  • Experience working with info products, digital courses, or webinar funnels is highly preferred
  • Ability to make fast, data-driven decisions in a high-pressure, fast-moving environment
  • Strong analytical thinking with the ability to translate data into actionable insights
  • Comfortable working directly with founders and operating with a high level of ownership
  • Proficiency in English communication
  • **Preferred Profile**
  • Strategic thinker, not just a "numbers guy"
  • Proactive problem-solver who spots optimization opportunities
  • Detail-oriented with ability to make rapid decisions under pressure
  • Collaborative mindset to work closely with founder/team

Benefits

Comp & perks
  • Competitive salary
  • Performance-based commission (structure to be defined based on impact)
  • Fully remote role with flexible location
  • High ownership role with direct impact on revenue growth
  • Opportunity to work closely with a fast-scaling, founder-led business

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools
media buyingTikTok adsMeta adscampaign optimizationperformance trackingcreative testingdata-driven decision makingaudience targetingconversion data analysisbudget allocation
Soft Skills
analytical thinkingstrategic thinkingproactive problem-solvingdetail-orientedcollaborative mindsethigh ownershipfast decision makingcommunicationadaptabilityoptimization spotting