Paired

Ecommerce

• Design and create visually appealing, user-friendly landing pages, homepages, and product pages that are optimized for conversions.
• Focus on clear navigation, intuitive layouts, and compelling calls-to-action (CTAs) to enhance user experience (UX) and maximize sales and engagement.
• Work closely with the marketing team to ensure designs align with campaign objectives and the brand’s identity.
• Design and optimize upsell pages, cart layouts, and checkout flows that improve the user journey and increase average order value (AOV).
• Ensure seamless and frictionless checkout experiences that reduce cart abandonment and boost conversions.
• Utilize user-centered design principles to simplify the buying process while maintaining brand consistency.
• Design high-converting advertorial funnels that guide users from initial interest to final purchase, incorporating persuasive design elements and engaging layouts.
• Create designs that align with the content, increasing user trust and guiding them through the funnel towards conversion.
• Stay up to date with the latest UI/UX design trends, tools, and best practices to ensure designs are modern, engaging, and user-centered.
• Experiment with new design trends and techniques to stay competitive and improve the user experience.

UI UX Designer – Ads Services, E-commerce

• Edit high-quality ecommerce videos, including B-rolls, product demos, unboxing videos, customer testimonials, and user-generated content (UGC), tailored to drive sales and engagement.
• Incorporate compelling visuals, smooth transitions, and effective pacing to create videos that resonate with the target audience and enhance the brand’s storytelling.
• Work closely with the Creative Director to understand and interpret creative briefs, ensuring that video edits align with the brand’s vision, marketing goals, and specific campaign requirements.
• Translate creative concepts and direction into engaging and visually striking video content that communicates the intended message clearly.
• Leverage AI-driven video tools and technologies to enhance the editing process, creating innovative video concepts that stand out and cater to the ecommerce audience.
• Implement AI-driven automation in video production, such as voiceovers, content personalization, and editing efficiencies, while maintaining high-quality standards.
• Curate and edit B-roll footage, ensuring smooth integration with main product footage and other visual elements for a cohesive final video.
• Edit UGC content to make it brand-appropriate, optimizing it for use in ads, social media, and landing pages to enhance trust and authenticity.
• Edit videos that focus on product features, benefits, and selling points, ensuring they align with the ecommerce goals of increasing conversion rates and driving customer engagement.
• Create video ads, landing page videos, and product demo videos that are designed to drive action, optimize click-through rates (CTR), and boost sales.
• Edit videos in various formats, sizes, and aspect ratios optimized for multiple platforms, including Facebook, Instagram, YouTube, TikTok, and websites.
• Ensure the final videos are adaptable to different campaign types, from short-form social media ads to long-form product videos or explainer videos.
• Edit sound design, including background music, voiceovers, and sound effects, ensuring a balanced and engaging audio experience that complements the visual elements.
• Ensure that all audio components are crisp, clear, and properly aligned with the visuals to maximize the impact of the video content.
• Ensure that all video content aligns with the brand’s guidelines and aesthetic, maintaining consistency in tone, style, and messaging across all video materials.
• Perform thorough quality checks on all video content to ensure that it meets the required standards before delivery, reviewing footage for errors, continuity issues, and technical problems.
• Verify that all final video edits are fully optimized for the intended platforms and devices, ensuring fast load times and high-quality playback.
• Collaborate with the creative, marketing, and development teams to gather feedback and refine edits, ensuring the final video meets the team’s objectives and expectations.
• Actively participate in brainstorming sessions and feedback loops, offering creative input and making necessary adjustments to enhance the video content.
• Keep up with the latest video editing trends, techniques, and software updates to continuously improve editing skills and adapt to new creative opportunities.

Video Editor – Ads Services, Ecommerce

Software Engineer

• Develop custom WordPress websites from scratch (not relying solely on pre-built themes)
• Build and customize WordPress themes and plugins based on project requirements
• Write clean, scalable, and maintainable code
• Translate design mockups into fully functional WordPress websites
• Optimize websites for performance, speed, and responsiveness
• Ensure cross-browser and mobile compatibility
• Troubleshoot, debug, and resolve website issues efficiently
• Maintain and update existing WordPress websites when needed
• Implement best practices for security and SEO-friendly structure

WordPress Developer, YouTube Channel

Financial Planning and Analysis

• Research and craft compelling scripts for YouTube videos covering a range of financial topics.
• Translate intricate financial concepts into relatable and easily understood content.
• Work closely with video producers and financial experts to ensure accuracy and authenticity in all scripts.
• Maintain a consistent brand voice and style across all video content.
• Monitor audience engagement metrics and feedback to adapt and improve script writing.
• Stay current on the latest finance trends, news, and best practices to provide timely and relevant insights.
• Review and edit scripts for clarity, grammar, and format prior to the video production phase.

Finance Scriptwriter, YouTube

Product Designer

• Design and implement responsive web experiences with a focus on layout, typography, color, media, and accessibility.
• Develop wireframes, prototypes, and mockups to visualize and refine concepts before implementation.
• Create and maintain design systems and component libraries in Figma, ensuring consistency across projects.
• Collaborate with marketing, development, and content teams to ensure cohesive branding and UX/UI strategies.
• Conduct user research and usability testing to enhance user engagement and conversion rates.
• Manage multiple projects and deadlines while maintaining high-quality design outputs.
• Stay up-to-date with industry trends and best practices in UX/UI design and web technologies.
• Stay informed about the latest industry trends in user experience and healthcare marketing.

UI UX Designer, Marketing Agency

• Analyze and optimize CAC, LTV, conversion rates, and retention across key channels (paid, CRM, lifecycle)
• Identify performance gaps and recommend concrete actions (budget shifts, targeting, funnel fixes)
• Work with marketing team to evaluate channel performance (Meta, Google, etc.) and improve ROAS
• Support and analyze A/B tests and experiments tied to revenue or conversion impact
• Monitor and improve end-to-end funnel (traffic → conversion → repeat purchase)
• Identify drop-offs and propose specific fixes (landing pages, targeting, offers, segmentation)
• Partner with Growth/Marketing to prioritize high-impact opportunities
• Build and maintain simple, actionable dashboards for marketing performance tracking
• Ensure data accuracy and consistency for key KPIs (CAC, LTV, conversion, retention)
• Automate recurring reporting where needed (keep it lean, not over-engineered)
• Translate data into clear, actionable recommendations (not just insights)
• Support weekly/monthly performance reviews with focused, decision-ready analysis
• Proactively flag risks, inefficiencies, and growth opportunities

DTC Growth Data Analyst

Social Media Manager

• Develop and execute a repeatable, scalable content engine
• Conduct viral strategy audits across comparable brands
• Extract repeatable formats, hook structures, and engagement patterns
• Build Figma boards to present and align on content direction
• Manage daily publishing cadence
• Oversee creator and UGC pipeline
• Optimize hooks, retention, and storytelling
• Test one new experimental content format weekly
• Build and optimize Manychat keyword flows
• Set up auto-DMs tied to Reel CTAs
• Segment users by product interest **Track revenue impact from organic and retention efforts**
• Ensure athletes are aligned to clear KPI buckets
• Improve content output and monetization structure
• Track whitelisting results and measurable ROI
• Maintain weekly KPI spreadsheet
• Report performance during executive meetings

Appointment Setter

• Qualifying capital, not chasing leads
• Controlling conversations with composure and authority
• Filtering serious investors from noise
• Positioning executive calls as valuable, not available
• Ensuring every scheduled meeting has intent, context, and potential capital behind it
• Conduct outbound calls to warm, pre-engaged investors
• Qualify prospects based on:
• ○ Investment capacity ($100K–$1M+)
• ○ Timeline and intent
• ○ Sophistication and readiness
• Pre-frame and position meetings with senior executives to increase close rates
• Set high-quality, high-conversion appointments—not volume for the sake of activity
• Maintain structured call notes and qualification data inside CRM
• Follow strategic call frameworks while maintaining a natural, controlled tone
• Work directly with leadership to refine targeting, messaging, and qualification standards
• Protect executive time by ensuring only qualified, aligned prospects are scheduled

Investor Relations Appointment Setter – High-Net-Worth

Account Manager

• Manage and nurture relationships with key client accounts, acting as their main point of contact
• Ensure consistent, high-quality communication and client satisfaction across all interactions
• Monitor client usage and performance, identifying trends and opportunities for growth
• Proactively recommend new features, services, or solutions that align with client needs
• Conduct regular check-ins via phone and video calls to maintain strong engagement
• Troubleshoot issues and coordinate with internal teams to resolve client concerns efficiently
• Support onboarding and ongoing success of clients using the company’s voice AI solutions
• Maintain accurate records of client interactions and updates via internal tools

Account Manager – B2B Voice AI Solutions

Accountant

• Support monthly book closing and ensure financial records are accurate and up to date.
• Review quarterly and annual financial statements and highlight any issues or insights.
• Assist with quarterly investor updates and financial communications.
• Prepare budgets and help monitor spending throughout the year.
• Support tax-related tasks, including filing returns and sending annual 1099 forms to vendors.
• Manage annual insurance renewals and file insurance claims when needed.
• Assist with financial due diligence and underwriting for acquisitions.
• Provide support during deal closings and transaction processes.
• Experience with Rent Manager.
• Ability to automate or streamline financial tasks and workflows.

Accountant – Real Estate

• Lead visual direction across all channels (website, ads, email, packaging, product pages).
• Own the full website experience — design, clarity, and flow.
• Ensure all creative sits directly inside our moat — no generic design.
• Develop templates, systems, and frameworks for speed and consistency.
• Balance brand integrity with conversion outcomes

Creative Director – E-Commerce

Artificial Intelligence

• Audit existing business processes and identify automation opportunities
• Build and deploy AI agents and automated workflows using tools like n8n and other automation platforms
• Integrate AI capabilities (LLMs, document parsing, data routing, etc.) into client systems
• Maintain and iterate on automations based on performance and client feedback
• Communicate clearly with clients and internal teams on project status and recommendations

Automation/AI Expert

Executive Assistant

• Manage the CEO's calendar, scheduling appointments, meetings, and events.
• Handle correspondence and communications with stakeholders and partners.
• Assist in the strategic planning and execution of digital media projects.
• Conduct research on digital content trends and insights to support decision-making.
• Prepare and edit reports, presentations, and marketing materials.
• Coordinate travel arrangements and logistics for the CEO.
• Support community engagement efforts and manage online communications.
• Facilitate effective collaboration between teams and maintain a pulse on team progress.
• Manage various administrative tasks as needed to maintain efficiency.

Executive Assistant to CEO – US-based Company

• Engage potential clients through Instagram direct messages, introducing our services and nurturing leads.
• Qualify leads based on their interest and schedule appointments with the sales team.
• Track conversations and maintain records of interactions in our CRM system.
• Collaborate with the sales team to follow up on leads and convert them into clients.
• Develop and implement effective messaging strategies to increase engagement and appointment setting.

Sales Appointment Setter, Instagram DMs

Sales Development Rep

• Refine and execute an outbound sales strategy to reach cannabis dispensary decision makers
• Set qualified appointments for the sales closing team on a daily basis
• Educate potential clients on payment processing solutions, including debit and credit card acceptance
• Build and maintain strong relationships with prospective clients throughout the sales process
• Manage the full outreach cycle from lead generation to appointment handoff
• Collaborate with internal teams to ensure smooth onboarding and client satisfaction