Senior Media Buyer – US DTC

Paired

Senior Media Buyer executing Meta ad strategies for a fast-growing DTC supplement brand. Full ownership of paid media execution with strong focus on performance and subscription economics.

Posted 7/15/2026full-timeRemote • 🇨🇴 ColombiaSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing Meta Ads with a focus on subscription economics, including LTV, CAC, and ROAS targeting. Capable of building structured testing frameworks and delivering clear, data-driven reports to optimize media buying strategies.

Highest-signal resume keywords

Senior Media Buying ExperienceMeta Ads Manager ProficiencySubscription Economics ExpertiseCreative Analysis SkillsAI Tool Integration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

LTV UnderstandingCAC ModelingROAS TargetingBidding Strategy DevelopmentCreative Testing Frameworks

Soft Skills

Data-Driven Decision MakingClear Communication

Tools & Technologies

Meta AdsAppLovinTikTok AdsGoogle AdsTriple WhaleNorthbeam

Industry Keywords

DTC Subscription BrandBlended ROASMERCreative FatiguePerformance Reporting

About the role

Key responsibilities & impact

**The Role**
We are looking for a Senior Media Buyer to fully own paid media execution on Meta and work directly alongside our co-founder who currently runs the account. This is not a support role. You are coming in to take over, implement your own strategies, and make the account perform at a higher level than it does today. We are a subscription brand which means you are not just optimizing for first order ROAS. You understand how to model CAC against LTV, set target ROAS based on rebill economics, and make bidding decisions that are profitable over 30, 60, and 90 day windows.
**Your mission: **scale profitable spend on Meta, report performance back to the creative team with clarity, and build the media buying infrastructure that takes us to multiple 8 figures and beyond.
**What you'll do**
**Account Ownership & Execution**
- Fully own Meta Ads Manager including campaign structure, budget allocation, launch execution, and daily optimization
- Scale winning creatives fast and cut losers faster without letting spend bleed on underperformers
- Manage daily budget allocation and ensure spend is always flowing to highest performing creatives
- Shadow and absorb account history from our co-founder during transition and take full ownership without losing momentum
**Subscription Economics & ROAS Targeting**
- Understand and operate based on LTV to CAC economics, not just first order ROAS
- Set and adjust target ROAS based on rebill rate, cohort LTV, and payback period targets
- Monitor blended ROAS and MER at the brand level and flag when spend efficiency is shifting
- Build bidding strategies that are profitable over 30, 60, and 90 day windows
**Testing Frameworks & Strategy**
- Build and own a structured creative testing framework on the media buying side
- Implement audience and targeting strategies to find cold traffic that converts at scale
- Know exactly when and how to scale a winning creative without killing its performance
- Consistently identify new strategies to test and bring recommendations proactively
**Creative Reporting & Collaboration**
- Consolidate performance data into clean, easy-to-read weekly reports for the creative team
- Give the creative team a clear picture of what is working, what is not, and what to test next
- Flag creative fatigue early and communicate to the team before performance drops

Requirements

What you’ll need

**Non-Negotiable**
- Proven senior media buying experience on Meta at an 8 figure DTC subscription brand. **Subscription experience is non-negotiable.**
- Has personally managed multiple millions in monthly Meta ad spend. Prove it with specific numbers.
- Deep understanding of subscription economics including LTV, CAC, rebill rates, blended ROAS, and MER.
- Sharp at creative analysis. You can look at performance data and tell the creative team what to build next.
- Structured tester. You build testing frameworks, not gut feel campaigns.
- Data-driven and clean. Your reporting is accurate, on time, and easy to read.
**Nice to Have**
- Experience with AppLovin, TikTok Ads, or Google Ads in addition to Meta
- Familiarity with Triple Whale, Northbeam, or similar attribution platforms
- Background in health, wellness, or supplement brands
**You Must Be AI-Native**
- Active, fluent daily AI tool usage is mandatory, not optional. We expect you to be embedding AI
- into every workflow you touch from day one.

Benefits

Comp & perks

**Why Join Us**
- High impact work. You are buying media for a brand with 7 figure monthly budgets and your decisions directly move the number every single day.
- Work with the best. You will be embedded in a team of A players moving fast with high standards across every function.
- Full ownership. We trust our operators to run their lane without being micromanaged.
- Growth trajectory. Top performers will grow into leadership roles as we scale toward 9 figures.
- We are building something generational. Our goal is to become a multiple 9 figure household supplement brand in the largest retailers across the US.
**Compensation & Perks**
- Competitive base plus performance bonuses tied to account results.
- Fully remote, work from anywhere
- High autonomy, you own your function and your outcomes
- Real growth opportunity, we invest in your development as we scale