Creative Strategist – DTC Ecommerce

Paired

Creative Strategist developing winning ad strategies and content for a global staffing agency. Leading video production and optimizing for high-performance creatives in a remote environment.

Posted 5/10/2026full-timeRemote • 🇬🇧 United KingdomMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Develop **creative briefs and ad angles** for video and design teams
Write and refine **high-converting ad copy** based on buyer persona insights
Direct **video production**, including B-roll selection and script improvements
Act as the **strategic lead** for the creative team, providing clear direction and insights
Test, validate, and iterate on ad angles (e.g., knee joint, finger joint, hip joint)
Continuously optimize creatives based on **performance data and insights**

Requirements

What you’ll need

Expert-level **copywriting skills** for direct response ads
Strong understanding of **buyer psychology and personas**
Solid knowledge of **media buying and ad performance metrics**
Experience in **video production direction** and content structuring
Ability to create and guide **static ad concepts**
Highly **data-driven mindset** (decisions based on performance, not personal preference)

Benefits

Comp & perks

Remote Working for US Company
Exposure to new technology & trend
Competitive Salary
Performance bonus

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

copywritingad copyvideo productionmedia buyingad performance metricscreative briefsad anglesstatic ad conceptsdata-driven mindsetbuyer psychology

Soft Skills

strategic leaddirectioninsightsoptimizationcreativity