Senior Product Marketing – Growth Manager

Paired

Senior Product Marketing & Growth Manager overseeing product strategies for a U.S. direct-to-consumer oral care brand.

Posted 5/2/2026full-timeRemote • 🇺🇸 United StatesSeniorWebsite

About the role

Key responsibilities & impact

Own the product marketing roadmap, identifying opportunities for innovation, renovation, and expansion within oral care categories.
Translate consumer insights, behavioral data, and market trends into actionable product opportunities.
Develop product briefs, business cases, and financial models to support new launches and portfolio decisions.
Partner with R&D to guide concept validation, including voice-of-customer research, testing, and iteration.
Ensure all innovation aligns with Larineco’s brand positioning, subscription model, and long-term growth strategy.
Define clear, differentiated product positioning, claims, and value propositions.
Own the development of messaging frameworks, naming, and storytelling across the product portfolio.
Create and maintain a centralized library of product assets (copy sheets, FAQs, claims, sales materials).
Ensure consistency and adaptability of product narratives across all channels (site, email, paid, social, PR).
Partner with Brand and Creative teams to bring product stories to life in a compelling, customer-centric way.
Lead end-to-end GTM strategy and execution for new product launches, category expansions, and seasonal campaigns.
Develop integrated, cross-channel launch plans spanning eCommerce, lifecycle, paid media, organic, influencer, and PR.
Build seasonal GTM toolkits, including: Product briefs, Line narratives, Trend POVs, Hero product strategies, Channel-specific messaging.
Own and manage the GTM calendar, ensuring alignment across Marketing, Creative, and Commercial teams.
Monitor launch performance and optimize based on data and insights.
Lead customer research initiatives to uncover needs, motivations, and barriers.
Conduct ongoing competitive analysis and category tracking.
Synthesize qualitative and quantitative data into clear, actionable insights.
Act as the voice of the customer across product, marketing, and leadership teams.
Partner with Content and Creative teams to develop educational and conversion-driven content for: Landing pages, Product detail pages, Email and lifecycle campaigns, Blog and SEO content.
Ensure all content is aligned with product messaging and brand voice.
Help translate complex oral care science into clear, engaging, and accessible narratives.
Develop strategies to increase customer engagement, loyalty, and advocacy.
Collaborate with Customer Experience teams to gather feedback and improve products.
Support influencer, community, and ambassador programs to amplify product storytelling.
Define and track KPIs across product launches and product lifecycle performance.
Build regular reporting on: Product performance, Campaign effectiveness, ROI and revenue impact.
Use insights to continuously refine product strategy, messaging, and GTM execution.
Analyze product-level performance, identifying opportunities to optimize pricing, bundling, merchandising, and lifecycle strategies.
Partner with eCommerce and Growth teams to improve: Conversion rates, Average order value (AOV), Subscription retention and LTV.
Support merchandising strategy across digital storefronts and subscription flows.
Act as the central connector across Product, R&D, Brand, Growth, and Operations.
Lead cross-functional initiatives to ensure seamless execution and alignment.
Present product strategies, insights, and performance updates to leadership.
Build strong relationships with internal teams and external partners.

Requirements

What you’ll need

5–8+ years of experience in product marketing, brand marketing, or category management, ideally in DTC, subscription, or CPG.
Strong experience with product launches, positioning, and lifecycle management.
Deep understanding of consumer behavior, retention, and subscription models.
Analytical mindset with experience using data to drive decisions.
Exceptional storytelling and communication skills.
Experience collaborating cross-functionally with R&D, creative, and growth teams.
Ability to operate both strategically and tactically in a fast-paced environment.
Bonus Qualifications
Experience in oral care, personal care, wellness, or health brands
Familiarity with regulated claims and science-backed products
Background in subscription or membership-based businesses**

Benefits

Comp & perks

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Own the product marketing roadmap, identifying opportunities for innovation, renovation, and expansion within oral care categories.
Translate consumer insights, behavioral data, and market trends into actionable product opportunities.
Develop product briefs, business cases, and financial models to support new launches and portfolio decisions.
Partner with R&D to guide concept validation, including voice-of-customer research, testing, and iteration.
Ensure all innovation aligns with Larineco’s brand positioning, subscription model, and long-term growth strategy.
Define clear, differentiated product positioning, claims, and value propositions.
Own the development of messaging frameworks, naming, and storytelling across the product portfolio.
Create and maintain a centralized library of product assets (copy sheets, FAQs, claims, sales materials).
Ensure consistency and adaptability of product narratives across all channels (site, email, paid, social, PR).
Partner with Brand and Creative teams to bring product stories to life in a compelling, customer-centric way.
Lead end-to-end GTM strategy and execution for new product launches, category expansions, and seasonal campaigns.
Develop integrated, cross-channel launch plans spanning eCommerce, lifecycle, paid media, organic, influencer, and PR.
Build seasonal GTM toolkits, including: Product briefs, Line narratives, Trend POVs, Hero product strategies, Channel-specific messaging.
Own and manage the GTM calendar, ensuring alignment across Marketing, Creative, and Commercial teams.
Monitor launch performance and optimize based on data and insights.
Lead customer research initiatives to uncover needs, motivations, and barriers.
Conduct ongoing competitive analysis and category tracking.
Synthesize qualitative and quantitative data into clear, actionable insights.
Act as the voice of the customer across product, marketing, and leadership teams.
Partner with Content and Creative teams to develop educational and conversion-driven content for: Landing pages, Product detail pages, Email and lifecycle campaigns, Blog and SEO content.
Ensure all content is aligned with product messaging and brand voice.
Help translate complex oral care science into clear, engaging, and accessible narratives.
Develop strategies to increase customer engagement, loyalty, and advocacy.
Collaborate with Customer Experience teams to gather feedback and improve products.
Support influencer, community, and ambassador programs to amplify product storytelling.
Define and track KPIs across product launches and product lifecycle performance.
Build regular reporting on: Product performance, Campaign effectiveness, ROI and revenue impact.
Use insights to continuously refine product strategy, messaging, and GTM execution.
Analyze product-level performance, identifying opportunities to optimize pricing, bundling, merchandising, and lifecycle strategies.
Partner with eCommerce and Growth teams to improve: Conversion rates, Average order value (AOV), Subscription retention and LTV.
Support merchandising strategy across digital storefronts and subscription flows.
Act as the central connector across Product, R&D, Brand, Growth, and Operations.
Lead cross-functional initiatives to ensure seamless execution and alignment.
Present product strategies, insights, and performance updates to leadership.
Build strong relationships with internal teams and external partners. 🎯 Requirements
5–8+ years of experience in product marketing, brand marketing, or category management, ideally in DTC, subscription, or CPG.
Strong experience with product launches, positioning, and lifecycle management.
Deep understanding of consumer behavior, retention, and subscription models.
Analytical mindset with experience using data to drive decisions.
Exceptional storytelling and communication skills.
Experience collaborating cross-functionally with R&D, creative, and growth teams.
Ability to operate both strategically and tactically in a fast-paced environment.
Bonus Qualifications
Experience in oral care, personal care, wellness, or health brands
Familiarity with regulated claims and science-backed products
Background in subscription or membership-based businesses** Apply Now 📊 Check your resume score for this job Improve your chances of getting an interview by checking your resume score before you apply. Check Resume Score Similar Jobs eCommerce Manager – Salesforce Commerce Cloud 🔥 2 hours ago FUJIFILM Corporation 10,000+ employees Website LinkedIn All Job Openings eCommerce Manager building and managing digital campaigns and site enhancements at FUJIFILM North America Corporation. Leading collaboration with marketing and IT teams to optimize buyer journeys. 🇺🇸 United States – Remote 💵 $84k / year ⏰ Full Time 🟡 Mid-level 🟠 Senior 🛍️ E-commerce 🗣️🇪🇸 Spanish Required Fullstack Developer – Shopify POS 🔥 22 hours ago Anatta 51 - 200 🛍️ eCommerce ☁️ SaaS 🏢 Enterprise Website LinkedIn All Job Openings Shopify Full Stack Developer creating innovative in-store experiences for Shopify POS. Architecting solutions for seamless retail operations and client-specific needs. 🇺🇸 United States – Remote 💵 $140k - $160k / year ⏰ Full Time 🟡 Mid-level 🟠 Senior 🛍️ E-commerce Senior eCommerce Content Manager 🔥 23 hours ago PODEAN 51 - 200 🛍️ eCommerce Website LinkedIn All Job Openings eCommerce Senior Content Manager leading the development and execution of content strategies. Managing client content against Amazon marketplace standards at Podean. 🇺🇸 United States – Remote ⏰ Full Time 🟠 Senior 🛍️ E-commerce Enterprise Account Executive – AI for Ecommerce, Financial Services 🕒 Yesterday Solvd, Inc. 501 - 1000 ☁️ SaaS 🤝 B2B 🏢 Enterprise Website LinkedIn All Job Openings Enterprise Account Executive focusing on AI solutions for ecommerce and financial services. Responsible for pipeline building, client relationship management, and full sales cycle ownership. 🇺🇸 United States – Remote ⏰ Full Time 🟡 Mid-level 🟠 Senior 🛍️ E-commerce e-Commerce Lead 🕒 Yesterday Kroger 10,000+ employees Website LinkedIn All Job Openings Assist the Store e-Commerce manager in the day-to-day operation of the e-Commerce department. Contributing to customer satisfaction and team performance in a grocery retail environment. 🇺🇸 United States – Remote 💰 Post-IPO Equity on 2020-02 ⏰ Full Time 🟠 Senior 🛍️ E-commerce 🦅 H1B Visa Sponsor View More Ecommerce specialist Jobs 🌐 Worldwide Built by Lior Neu-ner. I'd love to hear your feedback — Get in touch via DM or support@remoterocketship.com Search Search Jobs by country Search jobs by city Search jobs by job title Search entry-level jobs Search junior-level jobs Search senior-level jobs Search jobs by tech stack Search jobs by contract type Search remote internships Search remote part-time jobs Remote jobs Anywhere in the World Companies Hiring Anywhere in the World Companies Hiring Sales People Anywhere in the World Companies Hiring Software Engineers Anywhere in the World Resources Advice Tips for finding remote jobs Interview questions and answers Resume examples Cover letter examples Post a job Affiliates Privacy policy Terms of service Job board SEO course AI Apply Copilot OpenClaw job finder Jobs by Country Remote jobs anywhere in the world (Worldwide remote jobs) Remote jobs United States Remote jobs Australia Remote jobs Brazil Remote jobs Canada Remote jobs France Remote jobs Ireland Remote jobs Germany Remote jobs Netherlands Remote jobs Spain Remote jobs UK Popular Jobs Remote data analyst jobs Remote customer support jobs Remote executive assistant jobs Remote marketing jobs Remote product designer jobs Remote product manager jobs Remote project manager jobs Remote recruiter jobs Remote sales jobs Remote software engineer jobs Jobs by Type Remote full-time jobs Remote part-time jobs Remote contract jobs Remote internship jobs Remote entry-level jobs Remote jobs with no experience required Remote junior jobs (1-3 years of experience) Digital nomad jobs Remote jobs with no degree required Freelance remote jobs Temporary remote jobs Remote jobs hiring now Stay at home mom jobs

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Hard Skills & Tools

product marketingbrand marketingcategory managementproduct launcheslifecycle managementdata analysisfinancial modelingconsumer insightscompetitive analysisGTM strategy

Soft Skills

storytellingcommunicationcollaborationanalytical mindsetstrategic thinkingtactical executioncustomer engagementrelationship buildinginnovationadaptability