Performance Marketing Manager – Lead Generation

Paired

Outbound Marketing & Revenue Lead transforming large datasets into revenue through performance marketing. Writing copy, launching campaigns, and optimizing outbound funnels.

Posted 4/29/2026full-timeRemote • 🇧🇷 BrazilSeniorWebsite

About the role

Key responsibilities & impact

Own the full outbound funnel—from writing copy and launching campaigns to optimizing conversions, routing inbound calls, and analyzing performance.
Write and optimize high-converting copy for: SMS campaigns, Ringless voicemail (RVM) scripts, Email (subject lines and body), Landing pages.
Run continuous **A/B tests** across messaging, offers, and pages.
Own funnel performance end-to-end: Outbound send → response → qualified lead/call → revenue.
Track and analyze key metrics: Conversion rates, Cost per lead / qualified call, Revenue per campaign and buyer, ROI by channel and cohort.
Set up and optimize **IVR flows (Telnyx)** for inbound calls.
Route calls using platforms like **Ringba or Retreaver** to maximize revenue.
Work with large datasets (millions of records) and execute campaigns at scale.
Identify performance gaps and continuously iterate on what to test next.

Requirements

What you’ll need

Proven experience in **performance marketing or direct response copywriting**
Strong background in **outbound campaigns** (SMS, email, cold outreach, etc.)
Experience managing or executing **high-volume campaigns**
Hands-on experience with **A/B testing and conversion optimization**
Strong analytical skills and ability to work with performance data
Clear understanding of **funnels and unit economics (CPA, CVR, ROI, revenue per lead)**
Self-starter who can execute with minimal oversight
Fluent English (written and professional)
Full-time availability aligned with **EST hours**

Benefits

Comp & perks

USD Salary.
Ability to work remotely.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

copywritingA/B testingconversion optimizationdata analysisfunnel performanceIVR flowsperformance marketingdirect response copywritingoutbound campaignshigh-volume campaigns

Soft Skills

analytical skillsself-startercommunicationexecution with minimal oversight