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Tech Stack
Tools & technologiesWordPress
About the role
Key responsibilities & impact- Plan and execute the broadcast send calendar across acquisition lists, dormant audiences, and academic calendar campaigns.
- Build, QA, and ship campaigns in the ESP, including segmentation, scheduling, and link tracking.
- Manage list hygiene, suppression, and unsubscribe handling.
- Run A/B tests on subject lines, preview text, and CTAs.
- Maintain a weekly email performance report covering opens, clicks, conversions, and deliverability
- Write, edit, and publish blog posts, guides, and resource pages on the content calendar set by the SEO managers.
- Optimize existing content for search performance: refreshing pages, improving on-page SEO, and updating internal links.
- Coordinate with freelance writers and editors when volume requires it.
- Maintain on-page SEO standards: titles, meta descriptions, headings, schema, and internal linking.
- Track content performance (rankings, organic traffic, page-level conversion) and flag pages that need attention.
- Weekly email performance report shared with the growth team.
- Monthly content performance report shared with the SEO team.
- Flag anomalies, surface optimization opportunities, and propose tests or content updates based on what the data shows.
Requirements
What you’ll need- 2 to 4 years in email marketing, content marketing, or a hybrid of the two.
- Hands-on experience sending broadcast email campaigns in a modern ESP (Klaviyo, Customer.io, Mailchimp, HubSpot, or comparable).
- Working knowledge of segmentation, list hygiene, and basic deliverability hygiene.
- Comfort with a CMS (WordPress or similar) and basic on-page SEO.
- Strong writing fundamentals: clear, brand-consistent, and free of unnecessary fluff.
- Comfortable reading performance reports and acting on what they say.
- Reliable execution: ships on time without heavy oversight.
- Experience managing sender reputation, domain warm-up, and deliverability monitoring (SPF, DKIM, DMARC, blocklist hygiene).
- Track record producing authoritative, well-researched, expert-cited content (E-E-A-T-aligned).
- Long-form content writing experience (1,500+ word guides and resource pages).
- Familiarity with SEO tools: SEMrush and Search Console.
- Experience building reports in Looker Studio, GA4, or similar.
- Familiarity with student, academic, or education audiences.
Benefits
Comp & perks- Remote Working for US Company
- Exposure to new technology & trend
- Competitive Salary
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
email marketingcontent marketingA/B testingon-page SEOlist hygienedeliverability monitoringlong-form content writingsegmentationperformance reportingcontent optimization
Soft Skills
strong writing fundamentalsreliable executiondata analysiscommunicationcollaboration