Paired

Marketing

• Manage and support marketing projects from planning to execution.
• Coordinate different creative and marketing tasks to ensure timely delivery.
• Write compelling **marketing copy, website content, captions, and campaign messaging**.
• Adapt writing style depending on platform, audience, and campaign goals.
• Create or assist with **visual assets, social media creatives, and simple video edits**.
• Support marketing campaigns with engaging visual content.
• Maintain and update website content, landing pages, and other digital assets.
• Ensure website information remains current and aligned with marketing campaigns.
• Work closely with marketing and creative teams to implement campaigns.
• Help ensure projects stay organized, efficient, and aligned with overall marketing goals.

Project Marketing Specialist

Video Editor

• Edit long-form YouTube videos with strong pacing, clarity, and storytelling.
• Maintain smooth **video flow and structure** to maximize viewer engagement and retention.
• Proactively add **B-roll, visual assets, and supporting footage** when it improves the story or explanation.
• Generate or source relevant visuals when needed to strengthen the content.
• Create engaging **motion graphics, transitions, and animations**, especially for important segments such as CTAs.
• Apply effective **sound design, music, and audio balancing** to improve the overall viewing experience.
• Work closely with the team while also contributing ideas to **improve the editing style or structure of the channel**.
• Maintain clear communication and deliver work on time.

Video Editor, AI YouTube Channel

Artificial Intelligence

• Design **high-performing YouTube thumbnails** that are visually engaging and optimized for click-through rate (CTR).
• Maintain consistency in quality and style across multiple channels.
• Generate or source **AI images that match the concept of each video** using generative AI tools.
• Experiment creatively to produce unique and compelling visuals.
• Use **Photoshop** to refine and combine AI-generated images into a cohesive thumbnail.
• Add text, effects, and composition elements that make the design stand out.
• Contribute creative ideas for **visual concepts, compositions, and AI-generated scenes** that elevate thumbnail quality.
• Continuously look for ways to improve click performance and visual impact.
• Deliver completed thumbnails **within 24 hours or less** in most cases.

AI-Focused YouTube Thumbnail Designer

Paralegal

• Assist attorneys in preparing and filing immigration petitions, applications, and supporting documents.
• Conduct thorough research on immigration laws and regulations.
• Organize and maintain client files and case documentation.
• Communicate with clients to gather information and provide case updates.
• Prepare legal documents such as affidavits, declarations, and correspondence.
• Ensure that all submissions comply with relevant deadlines and legal requirements.
• Handle administrative tasks including data entry, scheduling, and file management.
• Maintain confidentiality of sensitive information and adhere to ethical standards.

Immigration Paralegal

Sales

• Engage with potential customers via Instagram DMs in a friendly and professional manner.
• Qualify leads based on their needs and interests, providing tailored responses to inquiries.
• Effectively communicate the value of our services to convert leads into paying customers.
• Maintain organized records of all interactions and updates within our CRM.
• Follow up with leads consistently and timely, ensuring no opportunity is missed.
• Provide insights on increasing sales effectiveness and optimizing social media strategies.
• Collaborate with the marketing team to align on messaging and campaigns.

Inbound Sales Closer – Instagram DMs

Financial Planning and Analysis

• Manage all Accounts Receivable (AR) and Accounts Payable (AP) processes — issuing invoices, tracking payments, processing bills, and reconciling statements.
• Convert signed proposals and agreements into invoices and recurring invoices in Xero.
• Review invoices in Bill.com weekly to ensure accuracy and guide the team on any needed fixes.
• Prepare monthly Profit & Loss (P&L) statements during the first week of each month.
• Perform bank and credit card reconciliations and ensure accurate month-end close.
• Process commission payments, reimbursements, and coordinate payroll through Gusto.
• Collaborate with the team on Bill.com onboarding for vendors and new hires.
• Maintain SOPs and communication templates related to accounting and payments.
• Support year-end coordination with the tax team to ensure clean, reconciled books.
• Provide timely communication and support to the team for finance-related questions.

Finance and Accounting Manager – SaaS

Growth Marketing

• Develop and execute strategies to generate inbound leads for a B2B SaaS platform.
• Plan and manage multi-channel campaigns including email, LinkedIn, content, and organic marketing initiatives.
• Build and optimize lead nurturing workflows and marketing automation campaigns.
• Use AI tools and automation to improve marketing productivity, campaign performance, and reporting.
• Collaborate with sales and leadership teams to ensure strong alignment between marketing efforts and pipeline growth.

Growth Marketer – B2B SaaS

Executive Assistant

• Manage the CEO's calendar, scheduling appointments, meetings, and events.
• Handle correspondence and communications with stakeholders and partners.
• Assist in the strategic planning and execution of digital media projects.
• Conduct research on digital content trends and insights to support decision-making.
• Prepare and edit reports, presentations, and marketing materials.
• Coordinate travel arrangements and logistics for the CEO.
• Support community engagement efforts and manage online communications.
• Facilitate effective collaboration between teams and maintain a pulse on team progress.
• Manage various administrative tasks as needed to maintain efficiency.

Executive Assistant to CEO – YouTube, Digital Media

Social Media Manager

• Respond to inbound DMs in a timely, professional, and brand-aligned manner.
• Follow structured conversation flows/scripts to qualify leads and move them toward conversion.
• Reply to comments strategically to increase engagement and encourage direct conversations.
• Maintain consistent communication with prospects while keeping a friendly and natural tone.
• Support lead conversion through DM conversations without being overly pushy or robotic.
• Post pre-planned and pre-approved content as scheduled (execution only).
• Ensure all interactions are aligned with the brand voice, messaging guidelines, and response standards.
• Keep conversations organized and track follow-ups to avoid missed opportunities.
• Escalate questions, objections, or complex cases when needed.
• Collaborate with the team to share common objections, response patterns, and messaging feedback.

Social Media Virtual Assistant

Attorney

• - Handle initial client inquiries, providing information about legal services offered.
• - Conduct thorough interviews with potential clients to gather crucial information regarding their legal needs.
• - Evaluate and assess the viability of cases based on established criteria.
• - Coordinate consultations between clients and attorneys, ensuring a smooth transition.
• - Maintain detailed and accurate records of all client interactions and intake information.
• - Support the legal team by assisting with administrative tasks as needed.
• - Stay informed about legal practices and procedures to provide accurate information to clients.

Legal Intake Specialist

Software Engineer

• Build and launch AI-powered landing pages, websites, and web applications.
• Utilize modern AI development tools to accelerate product development and iteration.
• Design and develop internal software tools that improve team productivity and operational efficiency.
• Collaborate with internal teams to understand business needs and translate them into functional digital solutions.
• Prototype, test, and iterate quickly on new features and tools.
• Integrate APIs, automation tools, and AI models into existing systems.
• Maintain and improve the performance, usability, and scalability of applications.
• Contribute to rapid experimentation and innovation across the agency’s digital products.

AI-Powered Developer

Backend Engineer

• Develop and maintain backend services using C# and ASP.NET.
• Build and maintain RESTful APIs using Web API.
• Design and implement scalable software architecture for the platform.
• Work with SQL Server databases to design and optimize queries and data structures.
• Deploy and manage applications in Microsoft Azure environments.
• Collaborate with product and engineering teams in a remote, distributed environment.
• Utilize AI-assisted development tools to improve development speed and efficiency.
• Contribute to the continuous improvement of development processes and system performance.

.NET Developer, B2B

• Develop and execute a multi-platform social strategy (TikTok, Instagram, YouTube Shorts, etc.)
• Build monthly and quarterly content roadmaps aligned with product launches and campaigns
• Oversee daily posting, scheduling, engagement, and optimization
• Turn performance data into actionable content pivots
• Define and protect Larine’s voice across all social platforms
• Translate complex oral health science into clear, relatable messaging
• Create internal brand messaging frameworks for creators and team members
• Ensure consistency across ads, organic content, influencers, and product education
• Develop and scale a structured creator program
• Write briefs that actually inspire strong performance
• Build long-term creator relationships, not one-off transactions
• Review UGC and refine it to maximize hooks, clarity, and conversions
• Collaborate closely with paid media to identify winning creatives
• Build and manage the social team (in-house and/or freelance)
• Create SOPs for content production, editing, publishing, and reporting
• Implement workflow systems to scale content output
• Train junior team members and creators on brand voice and messaging
• Track KPIs: engagement, retention, saves, shares, click-through, revenue attribution
• Identify repeatable content formats and double down on winners
• Partner with paid media to turn organic winners into scalable ads
• Drive measurable growth in followers, community engagement, and revenue

Senior Social Media Manager

Email Marketing Manager

• Design and implement visually appealing email templates and campaigns in Klaviyo that align with the brand's style and voice.
• Coordinate the end-to-end email marketing process, from concept and design to execution and analysis.
• Analyze campaign performance metrics and provide insights to continuously improve email marketing strategies.
• Collaborate with marketing and content teams to develop effective email content that resonates with the target audience.
• Test and optimize emails through A/B testing to maximize engagement and conversion rates.

Email Marketing Designer, Klaviyo Specialist

Account Manager

• Consistently monitor client communication on Slack, email, and other CRMs.
• Understand customer requirements/concerns and answer questions promptly with clarity and empathy.
• Serve as a POC for customers with regard to the client’s advertising and technical needs.
• Coordinate between the client and Socioh’s design, production, sales/marketing, and tech teams to ensure that client requirements are met in a timely manner. Communicate project scope, goals, deliverables, and timelines effectively across teams.
• Manage multiple conversations/projects simultaneously, while prioritizing key accounts.
• Tracking progress on all accounts via CRM/account management tools so that tasks are not dropped.
• Test and use Socioh’s in-house software so you have a deep understanding of our app and how it works with Meta.
• Set up ad catalogs for clients in Socioh’s app.
• You may be expected to help out with other tasks as needed. While you’ll be working closely with the success team, we don’t have rigid internal structures – our team doesn’t hesitate to jump in wherever they are needed and believe they can add value.