Paired

Operations

• Own and manage the CFO’s calendar, inbox, priorities, and follow-through across multiple workstreams, ensuring high-impact items are prioritized and executed.
• Act as a true execution partner, bridging communication between leadership, vendors, legal, finance, operations, and external stakeholders.
• Support business operations and strategic initiatives, helping drive accountability, tracking deliverables, and ensuring projects move forward.
• Coordinate vendor relationships, contracts, renewals, and support operational due diligence processes.
• Assist with legal and compliance-related workflows, including contract coordination, documentation tracking, trademarks, patents, and other high-stakes processes.
• Support financial operations by reviewing reports, tracking budgets, vendor pricing, invoices, and identifying inconsistencies or opportunities for optimization.
• Build, maintain, and improve systems, SOPs, workflows, dashboards, and operational processes to improve efficiency and reduce executive overhead.
• Leverage AI tools (Claude, ChatGPT, automation tools, AI agents) to optimize workflows, documentation, and operational execution.
• Prepare meeting materials, agendas, executive briefings, and maintain accountability around follow-ups and key action items.
• Support exit readiness initiatives, data rooms, and confidential documentation processes as needed.
• Coordinate travel, logistics, and ad hoc executive support requests in fast-changing environments.

Operations Associate – CEO

Conversion Rate Optimizer

• Own and manage the company’s landing page ecosystem across acquisition channels.
• Run and optimize a data-driven landing page testing framework, including performance tracking, winner selection, and implementation of learnings.
• Develop, launch, and optimize new landing page systems for emerging acquisition channels, including Native Advertising.
• Collaborate with media buyers, creative teams, and copywriters to create high-converting landing page experiences.
• Lead ongoing conversion rate optimization (CRO) initiatives through testing, analysis, and experimentation.
• Identify conversion bottlenecks and implement improvements based on performance data.
• Establish and refine landing page processes, documentation, and operational workflows.
• Manage external or internal copywriters and ensure a steady pipeline of high-performing landing page concepts.
• Analyze key metrics including ROAS, conversion rates, customer acquisition costs, and funnel performance.
• Act as the primary point of contact between landing page production, paid media teams, and creative stakeholders.

Conversion Optimization Lead – DTC Supplement Brand

Ecommerce

Ecommerce Growth Manager

Social Media Manager

• Develop and execute a multi-platform social strategy (TikTok, Instagram, YouTube Shorts, etc.)
• Build monthly and quarterly content roadmaps aligned with product launches and campaigns
• Oversee daily posting, scheduling, engagement, and optimization
• Turn performance data into actionable content pivots
• Define and protect Larine’s voice across all social platforms
• Translate complex oral health science into clear, relatable messaging
• Create internal brand messaging frameworks for creators and team members
• Ensure consistency across ads, organic content, influencers, and product education
• Develop and scale a structured creator program
• Write briefs that actually inspire strong performance
• Build long-term creator relationships, not one-off transactions
• Review UGC and refine it to maximize hooks, clarity, and conversions
• Collaborate closely with paid media to identify winning creatives
• Build and manage the social team (in-house and/or freelance)
• Create SOPs for content production, editing, publishing, and reporting
• Implement workflow systems to scale content output
• Train junior team members and creators on brand voice and messaging
• Track KPIs: engagement, retention, saves, shares, click-through, revenue attribution
• Identify repeatable content formats and double down on winners
• Partner with paid media to turn organic winners into scalable ads
• Drive measurable growth in followers, community engagement, and revenue

• Manage and grow the company's TikTok and Instagram accounts
• Create, schedule, and publish social media content
• Develop content ideas based on platform trends and audience engagement
• Maintain a consistent posting schedule and content calendar
• Monitor social media performance and identify opportunities for growth
• Perform light video editing for short-form content
• Create banners, informational graphics, and branded memes
• Ensure content aligns with brand guidelines and messaging
• Use scheduling tools to organize and publish content efficiently

Product Designer

• Design, maintain, and continuously improve the Spyglass marketing website
• Create responsive page layouts, templates, and scalable design patterns
• Collaborate on content hierarchy, visual storytelling, and conversion-focused user journeys
• Ensure a consistent and polished brand experience across all web properties
• Optimize user flows to improve demo bookings and sign-up conversions
• Design high-converting landing pages for paid acquisition campaigns, partnerships, and product launches
• Create and test A/B variants for key conversion elements, including:
• - Hero sections
• - Calls-to-action (CTAs)
• - Social proof sections
• - Page structures and layouts
• Develop reusable landing page frameworks that enable rapid campaign deployment
• Support experimentation initiatives through iterative design improvements
• Contribute to the design of the Spyglass platform, including:
• - Dashboards
• - Competitor intelligence feeds
• - Alerts and notifications
• - Data visualizations
• - Workflow experiences
• Create wireframes, user flows, prototypes, and high-fidelity mockups in Figma
• Collaborate closely with engineering to ensure smooth implementation
• Conduct usability reviews and identify opportunities to improve user experience
• Translate user feedback and product requirements into intuitive design solutions
• Build and maintain a scalable design system across marketing and product surfaces
• Establish reusable components, design tokens, and interaction patterns
• Ensure consistency across web experiences, landing pages, and product interfaces
• Help define design standards as the platform continues to grow

UX/UI Designer, Part-time

Attorney

• Analyze current firm workflows and identify opportunities for automation and efficiency improvements
• Develop and implement systems that streamline legal and administrative operations
• Manage and optimize legal technology platforms, case management software, and internal tools
• Create workflow automations to reduce manual tasks and improve productivity
• Train attorneys and staff on legal software, technology tools, and best practices
• Monitor operational performance metrics and generate reports for leadership
• Coordinate technology implementation and operational improvement projects
• Document workflows, procedures, and internal operating standards
• Collaborate with firm leadership to recommend scalable operational solutions
• Troubleshoot software and process-related issues while supporting continuous improvement initiatives

Legal Operations Associate

Financial Planning and Analysis

• Ensure that all client backend operations run flawlessly — payroll coordination, data accuracy, compliance tracking, reporting, and internal workflow execution.
• Manage and coordinate a remote execution team (bookkeeping and virtual assistants) to ensure that every client deliverable is completed accurately and on time.
• Run and coordinate weekly payroll cycles across multiple clients using their respective systems.
• Collect and validate inputs (hours, commissions, bonuses, reimbursements) with VAs and client stakeholders.
• Ensure zero payroll errors through structured verification and pre-run checks.
• Supervise virtual assistants responsible for daily data entry across client systems.
• Validate accuracy of sales, operational, and financial data across multiple databases.
• Maintain tracking system for all client insurance policies, renewals, and updates.
• Ensure weekly performance reports are delivered to every client by Monday at noon local time.
• Work alongside accounting support to ensure financial accuracy and reconciliation.
• Maintain structured and organized documentation systems (Google Drive, Notion, CRM tools).

Operations & Finance Execution Manager

Executive Business Partner to CFO – Startup, DTC & Operations

Chief Operating Officer

• This is a hands-on COO role, not a strategy-deck role. We need an operator who takes full ownership across all teams, makes sure things actually get done, holds people accountable, and rolls up their sleeves to do it themselves when needed.
• You’ll report directly to the CEO and co-founder, take operations off their plate piece by piece, and grow into full company-wide operational ownership. The goal is simple: the founders focus on vision, brand, and growth, while you make sure the entire machine runs smoothly end to end.
• Supply Chain & Sourcing — Supplier relationships and negotiations, COGS optimization, lead times, inventory planning, demand forecasting, reducing single-supplier dependency.
• Product Operations — Driving new product development speed and quality, ensuring compliance (labels, washing tags, legal requirements), feeding return and customer data into product improvement.
• Fulfillment & Logistics — Delivery performance, 3PL and warehouse management across regions, shipping cost control, Q4 peak planning.
• Customer Experience — Support operations, CSAT, returns, refunds, chargeback and dispute handling.
• Finance & Data — P&L oversight, SKU-level profitability, cash flow visibility, working with accountants, building operational reporting.
• Systems & Automation — Tool consolidation, workflow automation, SOPs, AI-driven process optimization.
• People & HR Ops — Hiring, onboarding, team structure, contractor management, accountability across departments.
• Front-End Coordination — Ensuring the operational side of marketing (website backend, tracking, integrations, CRO infrastructure) runs smoothly and coordinates cleanly with the founders’ paid acquisition and brand work.
• Legal & Compliance — Overseeing IP and brand protection, contracts, and regulatory compliance across markets (with external counsel)

Video Editor

• Edit engaging Meta ad creatives
• Produce simple, high-conversion video ads
• Use AI tools (e.g. Higgsfield) to generate AI B-rolls
• Start part-time with potential to transition full-time after 1 month

AI Ads Video Editor

• Manage end-to-end international shipments across air, ocean, and inland freight
• Coordinate with freight forwarders, customs brokers, and carriers to ensure timely delivery
• Track shipments proactively and identify risks, delays, or issues before they escalate
• Confirm pallet configurations, packaging standards, and shipment readiness
• Ensure vendors meet shipping timelines and requirements
• Manage relationships with ~30 global vendors and act as the primary point of contact for logistics coordination
• Follow up persistently on purchase orders, shipment status, and required documentation
• Ensure vendors remain aligned on timelines, requirements, and expectations
• Coordinate multi-vendor shipments and support freight consolidation efforts
• Manage import documentation including prior notices, FDA clearance, product codes, and HTS classifications
• Review all shipment documents for accuracy and completeness prior to dispatch
• Coordinate compliance requirements for food imports and regulated goods
• Maintain organized records of shipments, documentation, and compliance workflows
• Support initiatives to reduce shipping costs, including freight consolidation and modal shifts (air → ocean/reefer)
• Identify inefficiencies in current logistics workflows and recommend improvements
• Help standardize processes, documentation, and internal SOPs
• Contribute to building a more scalable and efficient supply chain operation
• Take full ownership of inbound logistics operations and serve as the go-to person for shipment coordination
• Ensure consistent execution with minimal oversight
• Reduce operational friction, delays, and last-minute issues through proactive management
• Long-term: support broader supply chain functions including purchase order drafting and inventory planning

Import Logistics & Supply Chain Manager

Executive Assistant

• Coordinate personal travel arrangements including flights, accommodations, transportation, restaurant reservations, and itineraries
• Manage personal scheduling including medical appointments, fitness sessions, grooming, and other lifestyle commitments
• Handle visa renewals, residency documentation, licenses, and other personal administrative requirements proactively
• Coordinate household-related operations including vendors, maintenance, deliveries, installations, repairs, and property-related communication
• Manage personal errands, sourcing requests, returns, exchanges, and gift procurement
• Communicate with external stakeholders including accountants, lawyers, building management, concierge services, and vendors
• Handle time-sensitive and last-minute logistical requests efficiently
• Maintain accurate calendar management across different time zones
• Anticipate problems before they arise and execute solutions independently
• Ensure a high level of confidentiality, professionalism, and discretion at all times
• Proactively identify and resolve challenges before they arise
• Work autonomously and make confident, well-informed decisions swiftly
• Communicate with clarity, precision, and professionalism
• Uphold the highest standards of discretion and confidentiality consistently
• Remain composed and effective in high-pressure situations
• Exude natural assertiveness with a calm and measured approach
• Bring extensive experience working remotely over multiple years
• Possess in-depth knowledge of the hospitality, luxury, and travel industries
• Efficiently coordinate and manage international vendors independently

Personal Assistant – Founder

Personal Assistant to Founder

Account Manager

• Own and execute the creator partnerships and seeding program end-to-end
• Identify, recruit, and manage creators across TikTok, Instagram, YouTube, and emerging platforms
• Run high-volume product seeding while keeping the quality of relationships intact
• Track performance, iterate quickly, and double down on what's working
• Coordinate every stage of the creator journey, from first send to long-term partnership
• Build systems that scale outreach, follow-ups, and retention
• Work closely with content and growth teams to align messaging and offers

Operations Associate – CEO

Conversion Optimization Lead – DTC Supplement Brand

Ecommerce Growth Manager

Social Media Manager

Social Media Manager

UX/UI Designer, Part-time

Legal Operations Associate

Operations & Finance Execution Manager

Executive Business Partner to CFO – Startup, DTC & Operations

COO

AI Ads Video Editor

Import Logistics & Supply Chain Manager

Personal Assistant – Founder

Personal Assistant to Founder

Creator Partnerships Manager