Social Media Manager

Paired

Social Media Manager for global staffing agency transforming content strategies across multiple platforms. Focusing on elevating brand voice and engaging creator networks effectively.

Posted 6/2/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Develop and execute a multi-platform social strategy (TikTok, Instagram, YouTube Shorts, etc.)
Build monthly and quarterly content roadmaps aligned with product launches and campaigns
Oversee daily posting, scheduling, engagement, and optimization
Turn performance data into actionable content pivots
Define and protect Larine’s voice across all social platforms
Translate complex oral health science into clear, relatable messaging
Create internal brand messaging frameworks for creators and team members
Ensure consistency across ads, organic content, influencers, and product education
Develop and scale a structured creator program
Write briefs that actually inspire strong performance
Build long-term creator relationships, not one-off transactions
Review UGC and refine it to maximize hooks, clarity, and conversions
Collaborate closely with paid media to identify winning creatives
Build and manage the social team (in-house and/or freelance)
Create SOPs for content production, editing, publishing, and reporting
Implement workflow systems to scale content output
Train junior team members and creators on brand voice and messaging
Track KPIs: engagement, retention, saves, shares, click-through, revenue attribution
Identify repeatable content formats and double down on winners
Partner with paid media to turn organic winners into scalable ads
Drive measurable growth in followers, community engagement, and revenue

Requirements

What you’ll need

3–5 years of experience managing social media for **DTC, ecommerce, or consumer brands**
Proven experience growing **Instagram, TikTok, and short-form video platforms**
Experience working with **UGC creators and influencers**
Strong understanding of **short-form content strategy** (hooks, storytelling, retention)
Ability to plan and execute **monthly content calendars and campaign launches**
Comfortable analyzing **social performance metrics** (engagement rate, watch time, saves, shares, CTR)
Ability to identify **winning content formats and iterate quickly**
Experience collaborating with **paid media teams to turn organic content into ads**
Strong copywriting and storytelling skills
Ability to translate **complex topics into clear, engaging content**
Experience maintaining **consistent brand voice across platforms**
Ability to provide **clear creative direction and feedback on content**

Benefits

Comp & perks

Competitive Salary in USD
Work From Anywhere

ATS Keywords

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Hard Skills & Tools

social media managementshort-form content strategycopywritingcontent calendar planningperformance metrics analysiscontent optimizationcreator program developmentUGC refinementcampaign executionKPI tracking

Soft Skills

storytellingcreative directionteam managementcollaborationcommunicationtrainingrelationship buildingadaptabilityproblem-solvingfeedback provision