Oliver Winery

Outside Sales

• Selling and Sales Plan Execution: Master skillset for productive account calls, including evaluation of retailer landscape, pertinent geographies/population centers, and state laws within territories.
• Also exhibit collaborative and additive salesmanship skills to contribute to Winery/distributor partnership.
• Implement market-level plans, including new product launches, promotions (distribution and displays), and shelf/merchandising standards in market, to achieve brand goals and meet company’s financial objectives.
• Achieve product distribution goals, build displays and deploy point of sale, conduct wine tastings, and participate in trade shows.
• Develop relationships with retail accounts on and off-premise, to expand distribution and develop new sales opportunities.
• Manage the implementation of shelf schematics and merchandising of products according to company brand standards.
• Monitor and report competitive activity.
• Planning, Communication and Administration: Master knowledge of Oliver Winery products, brand standards, expectations, as well as knowledge of competitive products within territory.
• Develop understanding of seasonal and programming plans undertaken to meet goals.
• Master distributor and Winery reporting systems for sales/depletions and planning activities.
• With support of supervisor, participate in building market work plans to achieve goals.
• Monitor inventory levels within the territory to assure sufficient volume and prevent out-of-stocks.
• Evaluate programming results in order to improve future programming.
• Report market activities, accomplishments, and opportunities to management.
• Maintain accurate records regarding distributor contacts, organizational structure and competitive brand alignments.
• Complete market work plans, market re-caps, competitive pricing reports monthly.
• Additional duties, as assigned by Management.

Field Sales Manager

Digital Marketing

• Serve as the creative engine: concept, design, write, and execute creative work across retail, digital, and hospitality touchpoints.
• Support marketing and trade teams with content and design needs (signage, social content, menus, mockups).
• Write and edit copy for POS, product pages, press releases, email, and other consumer-facing communications.
• Own web and digital updates; manage channels not supported by partner agency (Google, Yelp, LinkedIn); liaise with partner agency for social media campaign execution (owned and organic, Meta, TikTok).
• Monitor and report KPIs across web, social, email, and eCommerce; share insights monthly, quarterly, and annually.
• Align on-site and off-site messaging across retail, wine club, tasting room, and digital; support signage and promotional materials.
• Interface with digital and creative partners/vendors to keep projects aligned with brand strategy.
• Support hospitality and DTC communications and collaborate across teams to meet stakeholder needs.
• Work on-site in Bloomington, IN one week per month and remotely for the remaining three weeks; travel for meetings or vendor visits as required.

Digital Marketing Manager

Content Marketing Manager

• Blend design, copywriting, and digital execution to bring brand to life across retail, digital, and hospitality touchpoints.
• Concept, design, write, and collaborate across teams and vendors to deliver campaigns and digital content.
• Support marketing and trade teams with content and design needs including signage, social content, menus, and mockups.
• Own web and digital updates; manage channels not supported by partner agency and liaise with partner agency for social media execution including Meta and TikTok.
• Monitor and report KPIs across web, social, email, and eCommerce; share insights monthly, quarterly, and annually.
• Align on-site and off-site messaging across retail, wine club, tasting room, and digital; support signage and consumer-facing communications.
• Interface with digital and creative partners to keep projects aligned with brand strategy.

Field Sales Manager

Digital Marketing Manager

Digital Content and Design Manager