Oliver Winery

Brand Manager

• Lead development and execution of brand-building campaigns across retail, digital, PR, and social
• Build and manage the annual marketing calendar across national, regional, and seasonal priorities
• Partner with creative, media, and PR agencies to ensure message alignment and breakthrough execution
• Lead front-end innovation work: Identify consumer needs, cultural trends, and growth opportunities
• Evaluate whitespace and category dynamics to shape big, brand-right ideas
• Develop positioning, concept stories, claims, and testing inputs
• Serve as the marketing and consumer voice on the cross-functional innovation team (Winemaking, Sales, Trade Marketing, Ops)
• Recommend packaging direction, pricing strategy, and channel implications
• Partner with Creative and Packaging teams to bring ideas to life visually and verbally
• Create and execute programs that drive visitation and conversion at the Bloomington tasting room
• Partner with Tasting Room + Wine Club teams to ensure aligned, premium brand experiences
• Track performance and insights to refine channel strategy and engagement moments
• Serve as a key strategic partner to the CMO and marketing leadership team
• Work closely with Sales, Operations, and Winemaking to ensure alignment and commercial readiness
• Manage agency partners to deliver on brief, on time, and on budget

Senior Brand Manager

• Lead development and execution of brand-building campaigns across retail, digital, PR, and social.
• Build and manage the annual marketing calendar across national, regional, and seasonal priorities.
• Partner with creative, media, and PR agencies to ensure message alignment and breakthrough execution.
• Lead front-end innovation work: Identify consumer needs, cultural trends, and growth opportunities.
• Evaluate whitespace and category dynamics to shape big, brand-right ideas.
• Develop positioning, concept stories, claims, and testing inputs.
• Serve as the marketing and consumer voice on the cross-functional innovation team.
• Recommend packaging direction, pricing strategy, and channel implications.
• Partner with Creative and Packaging teams to bring ideas to life visually and verbally.
• Create and execute programs that drive visitation and conversion at the Bloomington tasting room.
• Partner with Tasting Room + Wine Club teams to ensure aligned, premium brand experiences.
• Track performance and insights to refine channel strategy and engagement moments.
• Serve as a key strategic partner to the CMO and marketing leadership team.
• Work closely with Sales, Operations, and Winemaking to ensure alignment and commercial readiness.
• Manage agency partners to deliver on brief, on time, and on budget.

Senior Marketing Brand Manager

• Building brand awareness nationally and regionally through smart, integrated campaigns
• Leading the front end of innovation and serving as the marketing + consumer champion on the cross-functional innovation team
• Driving visitation to our award-winning Bloomington tasting room with targeted local marketing
• Lead development and execution of brand-building campaigns across retail, digital, PR, and social
• Build and manage the annual marketing calendar across national, regional, and seasonal priorities
• Partner with creative, media, and PR agencies to ensure message alignment and breakthrough execution
• Develop clear briefs, lead cross-functional reviews, and translate learnings into optimization plans
• Identify consumer needs, cultural trends, and growth opportunities
• Evaluate whitespace and category dynamics to shape big, brand-right ideas
• Develop positioning, concept stories, claims, and testing inputs
• Partner with Creative and Packaging teams to bring ideas to life visually and verbally
• Create and execute programs that drive visitation and conversion at the Bloomington tasting room
• Track performance and insights to refine channel strategy and engagement moments
• Serve as a key strategic partner to the CMO and marketing leadership team
• Work closely with Sales, Operations, and Winemaking to ensure alignment and commercial readiness
• Manage agency partners to deliver on brief, on time, and on budget

• Brand Awareness & Integrated Campaigns Lead development and execution of brand-building campaigns across retail, digital, PR, and social
• Build and manage the annual marketing calendar across national, regional, and seasonal priorities
• Partner with creative, media, and PR agencies to ensure message alignment and breakthrough execution
• Develop clear briefs, lead cross-functional reviews, and translate learnings into optimization plans
• Innovation Strategy & Commercialization Lead front-end innovation work: Identify consumer needs, cultural trends, and growth opportunities
• Evaluate whitespace and category dynamics to shape big, brand-right ideas
• Develop positioning, concept stories, claims, and testing inputs
• Serve as the marketing and consumer voice on the cross-functional innovation team (Winemaking, Sales, Trade Marketing, Ops)
• Recommend packaging direction, pricing strategy, and channel implications
• Partner with Creative and Packaging teams to bring ideas to life visually and verbally
• Support commercialization planning and build clear launch communications and toolkits for Sales, Hospitality, and Distributor partners
• Tasting Room Traffic & Local Marketing Create and execute programs that drive visitation and conversion at the Bloomington tasting room
• Partner with Tasting Room + Wine Club teams to ensure aligned, premium brand experiences
• Track performance and insights to refine channel strategy and engagement moments
• Cross-Functional & Agency Collaboration Serve as a key strategic partner to the CMO and marketing leadership team
• Work closely with Sales, Operations, and Winemaking to ensure alignment and commercial readiness
• Manage agency partners to deliver on brief, on time, and on budget

Outside Sales

• Selling and Sales Plan Execution: Master skillset for productive account calls, including evaluation of retailer landscape, pertinent geographies/population centers, and state laws within territories.
• Also exhibit collaborative and additive salesmanship skills to contribute to Winery/distributor partnership.
• Implement market-level plans, including new product launches, promotions (distribution and displays), and shelf/merchandising standards in market, to achieve brand goals and meet company’s financial objectives.
• Achieve product distribution goals, build displays and deploy point of sale, conduct wine tastings, and participate in trade shows.
• Develop relationships with retail accounts on and off-premise, to expand distribution and develop new sales opportunities.
• Manage the implementation of shelf schematics and merchandising of products according to company brand standards.
• Monitor and report competitive activity.
• Planning, Communication and Administration: Master knowledge of Oliver Winery products, brand standards, expectations, as well as knowledge of competitive products within territory.
• Develop understanding of seasonal and programming plans undertaken to meet goals.
• Master distributor and Winery reporting systems for sales/depletions and planning activities.
• With support of supervisor, participate in building market work plans to achieve goals.
• Monitor inventory levels within the territory to assure sufficient volume and prevent out-of-stocks.
• Evaluate programming results in order to improve future programming.
• Report market activities, accomplishments, and opportunities to management.
• Maintain accurate records regarding distributor contacts, organizational structure and competitive brand alignments.
• Complete market work plans, market re-caps, competitive pricing reports monthly.
• Additional duties, as assigned by Management.

Field Sales Manager

Digital Marketing

• Serve as the creative engine: concept, design, write, and execute creative work across retail, digital, and hospitality touchpoints.
• Support marketing and trade teams with content and design needs (signage, social content, menus, mockups).
• Write and edit copy for POS, product pages, press releases, email, and other consumer-facing communications.
• Own web and digital updates; manage channels not supported by partner agency (Google, Yelp, LinkedIn); liaise with partner agency for social media campaign execution (owned and organic, Meta, TikTok).
• Monitor and report KPIs across web, social, email, and eCommerce; share insights monthly, quarterly, and annually.
• Align on-site and off-site messaging across retail, wine club, tasting room, and digital; support signage and promotional materials.
• Interface with digital and creative partners/vendors to keep projects aligned with brand strategy.
• Support hospitality and DTC communications and collaborate across teams to meet stakeholder needs.
• Work on-site in Bloomington, IN one week per month and remotely for the remaining three weeks; travel for meetings or vendor visits as required.

Digital Marketing Manager

Content Marketing Manager

• Blend design, copywriting, and digital execution to bring brand to life across retail, digital, and hospitality touchpoints.
• Concept, design, write, and collaborate across teams and vendors to deliver campaigns and digital content.
• Support marketing and trade teams with content and design needs including signage, social content, menus, and mockups.
• Own web and digital updates; manage channels not supported by partner agency and liaise with partner agency for social media execution including Meta and TikTok.
• Monitor and report KPIs across web, social, email, and eCommerce; share insights monthly, quarterly, and annually.
• Align on-site and off-site messaging across retail, wine club, tasting room, and digital; support signage and consumer-facing communications.
• Interface with digital and creative partners to keep projects aligned with brand strategy.

Senior Brand Manager

Senior Marketing Brand Manager

Senior Brand Manager

Senior Marketing Brand Manager

Field Sales Manager

Digital Marketing Manager

Digital Content and Design Manager