Senior Brand Manager
Oliver Winery
full-time
Posted on:
Location Type: Hybrid
Location: Cincinnati • Ohio • 🇺🇸 United States
Visit company websiteJob Level
Senior
About the role
- Building brand awareness nationally and regionally through smart, integrated campaigns
- Leading the front end of innovation and serving as the marketing + consumer champion on the cross-functional innovation team
- Driving visitation to our award-winning Bloomington tasting room with targeted local marketing
- Lead development and execution of brand-building campaigns across retail, digital, PR, and social
- Build and manage the annual marketing calendar across national, regional, and seasonal priorities
- Partner with creative, media, and PR agencies to ensure message alignment and breakthrough execution
- Develop clear briefs, lead cross-functional reviews, and translate learnings into optimization plans
- Identify consumer needs, cultural trends, and growth opportunities
- Evaluate whitespace and category dynamics to shape big, brand-right ideas
- Develop positioning, concept stories, claims, and testing inputs
- Partner with Creative and Packaging teams to bring ideas to life visually and verbally
- Create and execute programs that drive visitation and conversion at the Bloomington tasting room
- Track performance and insights to refine channel strategy and engagement moments
- Serve as a key strategic partner to the CMO and marketing leadership team
- Work closely with Sales, Operations, and Winemaking to ensure alignment and commercial readiness
- Manage agency partners to deliver on brief, on time, and on budget
Requirements
- 5+ years in CPG brand marketing (distributed via Food, Drug, Mass or Club)
- Measurable success building brands and launching products
- Experience with integrated marketing and digital channels
- AI experience (or at least AI-curious)
- Track record of consumer-driven innovation leadership
- Strong analytical and storytelling skills
- Excellent collaboration, communication, and presentation ability
- Bias for action; proactive, resourceful, and detail-obsessed
- Bachelor's degree in Marketing, Business, or related field
- Must be 21+.
Benefits
- Comprehensive health, vision, dental, and supplemental benefit packages.
- Generous PTO, Sick time and Paid Holidays.
- Employer 401(k) matching program of up to 6% of annual compensation.
- Paid training and meetings.
- Opportunities for professional development.
- Access to our award-winning Live Well wellness program featuring fitness reimbursements, charitable giving matches, and education on topics including financial health, physical wellbeing, and more.
- Generous employee discount on wine, food and merchandise.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
brand marketingintegrated marketingdigital marketingconsumer-driven innovationanalyticsstorytellingcampaign developmentpositioningconcept developmentperformance tracking
Soft skills
collaborationcommunicationpresentationproactiveresourcefuldetail-orientedleadershipcreativitystrategic thinkingconsumer insight
Certifications
Bachelor's degree in MarketingBachelor's degree in Business