Brand Manager

• Brand Awareness & Integrated Campaigns Lead development and execution of brand-building campaigns across retail, digital, PR, and social
• Build and manage the annual marketing calendar across national, regional, and seasonal priorities
• Partner with creative, media, and PR agencies to ensure message alignment and breakthrough execution
• Develop clear briefs, lead cross-functional reviews, and translate learnings into optimization plans
• Innovation Strategy & Commercialization Lead front-end innovation work: Identify consumer needs, cultural trends, and growth opportunities
• Evaluate whitespace and category dynamics to shape big, brand-right ideas
• Develop positioning, concept stories, claims, and testing inputs
• Serve as the marketing and consumer voice on the cross-functional innovation team (Winemaking, Sales, Trade Marketing, Ops)
• Recommend packaging direction, pricing strategy, and channel implications
• Partner with Creative and Packaging teams to bring ideas to life visually and verbally
• Support commercialization planning and build clear launch communications and toolkits for Sales, Hospitality, and Distributor partners
• Tasting Room Traffic & Local Marketing Create and execute programs that drive visitation and conversion at the Bloomington tasting room
• Partner with Tasting Room + Wine Club teams to ensure aligned, premium brand experiences
• Track performance and insights to refine channel strategy and engagement moments
• Cross-Functional & Agency Collaboration Serve as a key strategic partner to the CMO and marketing leadership team
• Work closely with Sales, Operations, and Winemaking to ensure alignment and commercial readiness
• Manage agency partners to deliver on brief, on time, and on budget

Senior Marketing Brand Manager

Senior Brand Manager