Digital Content and Design Manager
Oliver Winery
full-time
Posted on:
Location: Kentucky • 🇺🇸 United States
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Blend design, copywriting, and digital execution to bring brand to life across retail, digital, and hospitality touchpoints.
- Concept, design, write, and collaborate across teams and vendors to deliver campaigns and digital content.
- Support marketing and trade teams with content and design needs including signage, social content, menus, and mockups.
- Own web and digital updates; manage channels not supported by partner agency and liaise with partner agency for social media execution including Meta and TikTok.
- Monitor and report KPIs across web, social, email, and eCommerce; share insights monthly, quarterly, and annually.
- Align on-site and off-site messaging across retail, wine club, tasting room, and digital; support signage and consumer-facing communications.
- Interface with digital and creative partners to keep projects aligned with brand strategy.
Requirements
- Bachelor's degree in marketing or related field, or equivalent work experience.
- 3–5 years of marketing experience with a focus in digital content, design, or brand execution.
- Strong design skills (Adobe Creative Suite required).
- Proven writing and editing chops across formats and channels.
- Comfortable managing digital platforms, coordinating vendors, and interpreting performance data.
- Highly organized and collaborative, with a “get-it-done” mentality.
- Experience building and executing complex marketing programs, reporting on results, and analyzing data/applying finding to strategic initiatives.
- Experience in wine, food/bev, CPG, or hospitality is a plus.
- Due to the nature of our business, must be over 21 years of age.