Oliver Winery

Digital Content and Design Manager

Oliver Winery

full-time

Posted on:

Origin:  • 🇺🇸 United States • Kentucky

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Job Level

Mid-LevelSenior

About the role

  • Blend design, copywriting, and digital execution to bring brand to life across retail, digital, and hospitality touchpoints.
  • Concept, design, write, and collaborate across teams and vendors to deliver campaigns and digital content.
  • Support marketing and trade teams with content and design needs including signage, social content, menus, and mockups.
  • Own web and digital updates; manage channels not supported by partner agency and liaise with partner agency for social media execution including Meta and TikTok.
  • Monitor and report KPIs across web, social, email, and eCommerce; share insights monthly, quarterly, and annually.
  • Align on-site and off-site messaging across retail, wine club, tasting room, and digital; support signage and consumer-facing communications.
  • Interface with digital and creative partners to keep projects aligned with brand strategy.

Requirements

  • Bachelor's degree in marketing or related field, or equivalent work experience.
  • 3–5 years of marketing experience with a focus in digital content, design, or brand execution.
  • Strong design skills (Adobe Creative Suite required).
  • Proven writing and editing chops across formats and channels.
  • Comfortable managing digital platforms, coordinating vendors, and interpreting performance data.
  • Highly organized and collaborative, with a “get-it-done” mentality.
  • Experience building and executing complex marketing programs, reporting on results, and analyzing data/applying finding to strategic initiatives.
  • Experience in wine, food/bev, CPG, or hospitality is a plus.
  • Due to the nature of our business, must be over 21 years of age.