Brand Manager

• Lead development and execution of brand-building campaigns across retail, digital, PR, and social.
• Build and manage the annual marketing calendar across national, regional, and seasonal priorities.
• Partner with creative, media, and PR agencies to ensure message alignment and breakthrough execution.
• Lead front-end innovation work: Identify consumer needs, cultural trends, and growth opportunities.
• Evaluate whitespace and category dynamics to shape big, brand-right ideas.
• Develop positioning, concept stories, claims, and testing inputs.
• Serve as the marketing and consumer voice on the cross-functional innovation team.
• Recommend packaging direction, pricing strategy, and channel implications.
• Partner with Creative and Packaging teams to bring ideas to life visually and verbally.
• Create and execute programs that drive visitation and conversion at the Bloomington tasting room.
• Partner with Tasting Room + Wine Club teams to ensure aligned, premium brand experiences.
• Track performance and insights to refine channel strategy and engagement moments.
• Serve as a key strategic partner to the CMO and marketing leadership team.
• Work closely with Sales, Operations, and Winemaking to ensure alignment and commercial readiness.
• Manage agency partners to deliver on brief, on time, and on budget.

Senior Marketing Brand Manager

Senior Associate Brand Manager

Director, Brand Strategy

Senior Associate Brand Manager – Ethel M Chocolates

Director, Global Brand Strategy