Head of B2B Marketing
franki
Vice President, Revenue Marketing
Muck Rack
full-time
Posted on:
Origin: • 🇺🇸 United States
Visit company websiteSalary
💰 $200,000 - $230,000 per year
Job Level
Lead
About the role
- Lead integrated marketing programs across paid, owned, and earned channels to drive pipeline generation and revenue impact across self-service, mid-market, and enterprise segments
- Oversee web and digital performance initiatives including CRO, UX, and marketing site updates; shape web strategy with focus on AI's impact on search and discovery
- Develop lifecycle campaigns to increase product adoption, expand accounts, and reduce churn; partner with customer success for post-sale engagement
- Design and execute ABM and field marketing programs; oversee marketing’s relationship with the SDR function to ensure funnel orchestration from lead to close
- Own paid media strategy across channels—search, display, affiliate, retargeting, podcast, and emerging platforms; leverage SEO fundamentals
- Mentor and manage a multidisciplinary marketing team including field, digital, customer, SDRs, and performance marketing
- Define marketing KPIs and build dashboards tying activity to outcomes; ensure measurement frameworks and champion a test-and-learn mindset
- Report directly to the CEO and provide strategic and hands-on leadership to scale a full-funnel marketing engine
Requirements
- 12-15+ years of experience in B2B SaaS marketing with ownership of demand generation, revenue marketing, and/or digital performance
- Proven track record of pipeline ownership across SMB, PLG/self-serve, mid-market, and enterprise motions
- Strong familiarity with modern martech tools including CRM, marketing automation, attribution platforms, and web analytics; fluency with spreadsheets and marketing data
- Demonstrated success partnering with sales and SDR leadership to drive qualified pipeline and revenue outcomes
- Experience overseeing lifecycle and customer marketing programs that drive product usage, expansion, and retention
- A deep understanding of paid media, SEO, and the evolving role of AI in search and marketing
- Comfortable in high-growth environments where hands-on execution and strategic leadership coexist
- A motivating people leader who can attract, develop, and retain top marketing talent
- Analytical and performance-driven, with a deep curiosity for data and a strong bias toward measurable impact
- Builder’s mindset - motivated by solving hard problems, modernizing systems, and creating structure where needed
- Forward-thinking operator, fluent in emerging marketing trends (e.g., AI, PLG, search evolution) with a desire to experiment and evolve ahead of the curve
- Hands-on leader - just as comfortable rolling up your sleeves as you are managing and mentoring a team
- Clear and confident communicator who can translate marketing performance into business outcomes for stakeholders across sales, product, and finance
- Collaborative and low-ego, thrives in cross-functional environments and values partnership over posturing
- Resilient and adaptable, with a calm, resourceful approach to ambiguity, shifting priorities, and complex growth challenges
