Performance Marketing

• Develop and own the integrated demand generation strategy across acquisition, lifecycle, and retention, including ABM, digital, events, and outbound orchestration
• Convert intent signals (6sense, G2, and first-party data) into meetings and opportunities; partner with SDRs to operationalize follow-up
• Orchestrate regional events, executive dinners, and partner activations
• Own website performance and continuously improve traffic, engagement, and lead flow through CRO
• Design and operationalize tiered ABM programs (1:1, 1:few, 1:many)
• Build full-funnel programs blending digital, content, events, and outbound
• Deploy nurture, expansion, and retention programs aligned to buyer and customer journeys
• Own attribution, forecasting, reporting, and budget reallocation
• Test new channels, tools, and plays to scale in the GenAI market
• Report to the CMO and align closely with Sales, SDR, Product Marketing, and RevOps

Director of Demand Generation

SMB Campaign Manager

Enterprise Campaign Manager

Senior Paid Social Specialist

Demand Generation Manager

Senior Demand Generation Manager