ArangoDB

Director of Demand Generation

ArangoDB

full-time

Posted on:

Origin:  • 🇺🇸 United States

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Job Level

Lead

About the role

  • Develop and own the integrated demand generation strategy across acquisition, lifecycle, and retention, including ABM, digital, events, and outbound orchestration
  • Convert intent signals (6sense, G2, and first-party data) into meetings and opportunities; partner with SDRs to operationalize follow-up
  • Orchestrate regional events, executive dinners, and partner activations
  • Own website performance and continuously improve traffic, engagement, and lead flow through CRO
  • Design and operationalize tiered ABM programs (1:1, 1:few, 1:many)
  • Build full-funnel programs blending digital, content, events, and outbound
  • Deploy nurture, expansion, and retention programs aligned to buyer and customer journeys
  • Own attribution, forecasting, reporting, and budget reallocation
  • Test new channels, tools, and plays to scale in the GenAI market
  • Report to the CMO and align closely with Sales, SDR, Product Marketing, and RevOps

Requirements

  • Candidates must live in and be authorized to work in the United States
  • 7+ years in demand generation, ABM, or growth marketing, preferably in high-growth B2B SaaS
  • Strong track record of building and scaling demand engines that deliver measurable pipeline and revenue impact
  • Deep knowledge of ABM strategy and execution
  • Experience mapping lifecycle stages and deploying cross-channel nurture, expansion, and retention programs
  • Proven experience turning intent signals into meetings, opportunities, and pipeline
  • Experience owning website performance and improving conversion through SEO, CRO, A/B testing, and analytics
  • Data-driven with strong operational skills — comfortable owning attribution models, forecasting, and performance dashboards
  • Proficient with Salesforce, HubSpot/Marketo, and ABM platforms like 6sense or Demandbase
  • Ability to partner across functions and eventually build a high-performing team as the company scales
  • Preferred: background in databases, data management, data platforms, and data Infrastructure
  • Preferred: entrepreneurial, builder mindset