Muck Rack

Analyst

• Lead complex media insight projects from project configuration through final client delivery, ensuring high-quality outcomes that meet client objectives
• Manage multiple concurrent projects, balancing priorities, timelines, risks, and stakeholder expectations
• Configure projects within internal media analysis platforms, including data sources, scoring methodologies, reporting outputs, and workflows
• Partner closely with Consultancy and Customer Support teams throughout project delivery to ensure client needs are understood and successfully delivered
• Design, test, and refine prompts for AI and large language model (LLM) workflows supporting media scoring, sentiment analysis, and content classification
• Evaluate AI-generated outputs, continuously improving prompt quality, scoring accuracy, and analytical consistency
• Identify opportunities to automate manual processes and adopt emerging AI capabilities that improve productivity and client outcomes
• Analyse complex media datasets using Power BI and other business intelligence tools to identify trends, patterns, and opportunities
• Produce high-quality dashboards, reports, and presentations that communicate insights through clear and compelling business narratives
• Develop reusable reporting templates, analytical frameworks, and best practices that improve consistency, quality, and efficiency across the team
• Mentor and support Media Analysts through coaching, feedback, and knowledge sharing
• Maintain clear documentation of methodologies and analytical approaches
• Proactively identify delivery or operational risks and recommend practical solutions
• Act as a subject matter expert for AI-enabled media analysis and insight production

Senior Media Analyst

Customer Success Manager

• Lead critical activities such as onboarding, escalations, training resource delivery, risk mitigation, and renewals for a shared customer book of business
• Handle customer cases assigned via a round-robin system, ensuring timely responses and resolution while maintaining high-quality outcomes
• Proactively share relevant resources and insights to help customers maximize value and engagement and help mitigate risk
• Leverage tools like Salesforce to manage and prioritize tasks, ensuring no cases are overlooked and all workflows are documented effectively
• Partner with cross-functional teams, including Customer Support, Accounts Receivable, and Marketing, to align on customer goals and provide holistic support
• Share feedback and contribute to refining processes to enhance team efficiency and scalability
• Maintain accurate renewal and opportunity data in team dashboards to support retention and upsell opportunities as well as maintaining a clean and updated Dashboard of daily tasks and cases

Pooled Customer Success Manager, SMB

Associate

• Support the delivery of communications measurement and insight projects across a variety of industries and client accounts
• Assist with project setup, data collection, quality assurance, and report preparation throughout the project lifecycle
• Analyze media coverage and communications data to identify trends, key findings, and actionable insights
• Help prepare client presentations, reports, and supporting materials under the guidance of senior consultants
• Coordinate project deliverables and ensure work is completed accurately and on schedule
• Support onboarding activities for new client projects by helping document project requirements and delivery plans
• Interpret communications and media data to help identify meaningful patterns and trends
• Contribute to written reports that translate data into clear, easy-to-understand insights
• Learn industry-standard communications measurement frameworks and apply them consistently across client work
• Support senior team members in developing strategic recommendations based on communications performance
• Use AI tools such as ChatGPT, Claude, Gemini, or similar technologies to support research, summarize information, and improve analytical workflows
• Review AI-generated content for accuracy and completeness before incorporating it into client deliverables
• Apply critical thinking and human judgment when interpreting AI-assisted outputs
• Stay informed about emerging AI capabilities and participate in team discussions about responsible AI use
• Follow established quality standards and project processes to ensure accurate, consistent client deliverables
• Maintain organized project documentation using CRM and file management systems
• Collaborate with colleagues across Insight & Consultancy, Commercial, Customer Success, and Production teams to support successful project delivery
• Communicate project updates and raise questions or risks promptly when support is needed
• Participate in training to build expertise in communications measurement, consulting, and media intelligence
• Contribute ideas for improving internal processes and team workflows
• Support the development of internal knowledge resources and best practices
• Assist with research for thought leadership content, webinars, blog posts, and industry presentations

Media Insights Associate

Account Manager

• Build and close a pipeline of expansion opportunities across existing SMB & MM customers
• Partner with SMB & MM Customer Success Managers to identify whitespace and growth opportunities
• Prospect into the existing customer base through outbound outreach and internal referrals
• Sell across Muck Rack’s product suite (Media Intelligence, Press Release, Social Listening, Gen Pulse, etc.)
• Accurately forecast monthly and quarterly expansion bookings
• Own account and territory planning in partnership with your CSM pod
• Drive pipeline creation, conversion, and deal progression across expansion opportunities
• Collaborate cross-functionally to ensure alignment across sales and customer success

Account Executive

• Serve as the primary point of contact and fully manage an Enterprise territory account list
• Achieve sales goals and meet activity quota requirements
• Prospect for self-generated opportunities within your book of business for highly qualified and credible pipeline and respond to inbound demo requests
• Demo Muck Rack at meetings, on calls and at events
• Negotiate contracts and close deals

Enterprise Account Executive – Media Intelligence

Sales Development Rep

• Build pipeline through outbound outreach — prospect leads via email, LinkedIn, and phone to consistently meet and exceed quota
• Personalize your interactions — leverage Muck Rack’s tools and prospect insights to make outreach timely, relevant, and informed from the first touch
• Prospect strategically— develop efficient, creative outreach systems tailored to target accounts, using our systems to identify patterns and prioritize who to contact and when
• Plan your day with purpose — lean on AI-assisted workflows to structure your time, stay on top of follow-ups, and keep your pipeline moving without things falling through the cracks
• Stay plugged into PR — monitor industry news to surface timely, relevant outreach opportunities
• Maintain clean CRM hygiene — keep lead records, activities, and reporting accurate and up to date in Salesforce
• Collaborate cross-functionally — partner closely with Account Executives and Marketing to align outreach efforts and drive pipeline growth
• Maintain consistent activity standards — execute against outreach expectations across segments while balancing quality personalization with high-volume prospecting

Outbound Sales Development Representative, SDR

SEO Marketing

• Own and evolve Muck Rack’s organic growth strategy, including SEO, GEO and website performance
• Lead SEO & GEO including on-page optimization, technical SEO, site architecture and generative engine optimization
• Partner closely with our content team to develop and scale high impact, search driven content
• Identify and execute programmatic and highly scalable SEO and GEO opportunities to accelerate our growth
• Own website strategy for muckrack.com, including information architecture, user journeys across the funnel, and landing pages
• Establish a robust experimentation roadmap across SEO and web, balancing quick wins with long-term bets
• Drive conversion rate optimization (CRO) through experimentation, AB testing and continuous iteration
• Collaborate with Product, Engineering and Design to improve site performance and UX
• Define and track key growth metrics (traffic, rankings, conversion rate, pipeline, revenue contribution, etc)
• Build and lead a high-performing team over time as the function scales

Director of Growth – SEO, Web

Vice President

• Define and maintain the single source of truth for every business metric at Muck Rack: from ARR and net retention to pipeline conversion and feature adoption
• Own the analytics engineering function: a small, high-leverage team that maintains our dbt project and builds the semantic layer that powers both human and AI-driven analytics and decides how data is modeled, curated and exposed
• Set the AI analytics roadmap: architect the path from today’s dashboard-driven reporting toward a natural language, self-service model where stakeholders can query metrics directly
• Manage and build a team of embedded business analysts each reporting to you while sitting functionally within their business team
• Deeply understand the workflows of each function your team serves. Map out what a CSM does in a given day, week, and quarter. Understand what the best-performing reps do differently. Identify where data and tooling can systematize what great looks like and build it
• Treat each department as a “customer” of the analytics team: understand their use cases, anticipate their needs, and proactively build the data products and dashboards that help them perform, rather than waiting for requests
• Set quality standards and methodology across all analysts to ensure consistency in metric definitions, analytical rigor, and output quality — regardless of which function they’re embedded in
• Build and run the BA community of practice: weekly syncs, peer review, shared learnings, and professional development
• Build and operate the prioritization framework that balances the long tail of ad hoc requests against investment in infrastructure, automation, and proactive insight-building
• Be the gatekeeper: protect the team’s capacity for high-leverage work (semantic layer, AI tooling, automated reporting) while ensuring urgent business questions still get fast answers
• Make the trade-offs visible stakeholders should understand what the team is working on, why, and what’s in the queue
• Evaluate and evolve our BI tooling strategy, with a focus on enabling faster, more flexible report creation without tools and dashboards proliferating unchecked
• Build the semantic layer as the foundation for consistent metric definitions across every consumption layer including dashboards, ad hoc analysis, and AI agents
• Deliver a natural language querying capability that lets executives and operators get quick answers to metric questions without submitting a request.

VP, Analytics

Events

• Manage and update tasks in project management platform, ensuring timelines and deliverables stay on track
• Maintain accurate documentation across all event workstreams
• Support registration tracking and reporting
• Provide administrative support for speaker communications
• Assist with outreach, scheduling, and collection of speaker releases
• Maintain and update the master run of show with all relevant event details
• Ensure alignment across stakeholders on timing and programming
• Keep the event budget document up to date
• Track expenses and flag variances as needed
• Compile and communicate daily website updates to Engineering
• Ensure event information is accurate and current
• Liaise with venue and external vendors to support logistics and execution
• Assist with contract deliverables and day-to-day coordination
• Support logistics planning
• Support design and decor production
• Support A/V production
• Support registration setup and administration
• Oversee room management and session logistics
• Manage the main session room run of show and coordinate A/V execution