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About the role
Key responsibilities & impact- Own and evolve Muck Rack’s organic growth strategy, including SEO, GEO and website performance
- Lead SEO & GEO including on-page optimization, technical SEO, site architecture and generative engine optimization
- Partner closely with our content team to develop and scale high impact, search driven content
- Identify and execute programmatic and highly scalable SEO and GEO opportunities to accelerate our growth
- Own website strategy for muckrack.com, including information architecture, user journeys across the funnel, and landing pages
- Establish a robust experimentation roadmap across SEO and web, balancing quick wins with long-term bets
- Drive conversion rate optimization (CRO) through experimentation, AB testing and continuous iteration
- Collaborate with Product, Engineering and Design to improve site performance and UX
- Define and track key growth metrics (traffic, rankings, conversion rate, pipeline, revenue contribution, etc)
- Build and lead a high-performing team over time as the function scales
Requirements
What you’ll need- 7–10+ years of experience in SEO, growth, or digital strategy roles, ideally in SaaS
- Proven track record of scaling organic traffic and driving meaningful business outcomes
- Deep expertise in technical SEO, content strategy, and website optimization
- Strong understanding of how websites function as growth products (UX, CRO, information architecture)
- Experience partnering cross-functionally with Product, Engineering, and Content teams
- Highly analytical, with the ability to translate data into insights and action
- Comfortable operating both strategically and hands-on in a fast-moving environment
- Experience with experimentation frameworks and A/B testing tools
- Familiarity with modern SEO & GEO tooling (e.g., GSC, Ahrefs, Screaming Frog, Profound, AirOps etc.)
- Proactively incorporate AI tools into day to day work to improve productively and accelerate delivery
Benefits
Comp & perks- Home office stipend, phone and internet reimbursement, coworking membership
- Virtual and in-person team bonding (lunches, events, competitions)
- Competitive geo-neutral pay in the U.S.
- Annual reviews to ensure equity and market alignment
- Standardized bonus or commission structure
- 401(k) with employer contributions
- Equity opportunities
- Comprehensive medical, dental, vision, disability, and life insurance for employees and dependents
- 100% premium coverage for individuals on high-deductible plans
- 24/7 Virtual Care and Employee Assistance Program
- Employer-funded HSA contributions and other pre-tax benefits
- Quarterly wellness stipend and free Headspace subscription
- 4+ weeks of PTO, plus paid sick and mental health days
- 13 paid holidays with the option to swap for personal days
- Up to 16 weeks of fully paid parental leave
- Transparent pathways for internal mobility and promotion
- Bi-annual performance reviews, team workshops, and leadership training
- Unlimited access to Coursera and O’Reilly
- 2 additional PTO days annually for learning and development
- Commitment to equity and valuing diverse perspectives
- Agile, founder-led company focused on collaboration and innovation
- Trusted by 3,000+ companies worldwide
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
SEOGEOtechnical SEOconversion rate optimizationA/B testingcontent strategywebsite optimizationinformation architecturedata analysisexperimentation frameworks
Soft Skills
analyticalstrategic thinkingcollaborationleadershipcommunicationproblem-solvingadaptabilitycreativityproject managementteam building