Head of Growth
BreakAway Data
Salary
💰 $100,000 - $150,000 per year
Job Level
Lead
About the role
- Inbound Strategy Development: Develop Franki's B2B go-to-market positioning and messaging targeting local restaurant owners. Define the marketing strategy for generating qualified inbound leads using content, social, email, SEO, and paid.
- Demand Generation & Execution: Create and manage high-leverage content such as case studies, videos, educational playbooks, webinars, and social campaigns. Test and scale demand generation tactics (organic, influencer, local partnerships, email, events).
- Lead Capture & Nurture Systems: Build and manage lead capture funnels in collaboration with the sales team, including basic CRM flows and email marketing sequences. Collaborate with lifecycle and product marketing to drive conversion from awareness to partner sign-up.
- Collaboration & Cross-functional Leadership: Work closely with B2C marketing, community, sales, and product to align B2B messaging and activation efforts. Manage agencies, freelancers or contractors (e.g. writers, designers) to execute components of campaigns.
- Experimentation & Insight Generation: Design experiments to test messaging and content effectiveness. Track and report on inbound performance; iterate quickly based on data and insights.
Requirements
- 5+ years of B2B marketing experience, ideally in a growth-stage or high-velocity environment.
- Strong lead generation and funnel optimization experience, with a clear track record of campaign success.
- Excellent writing and editing skills—you know how to connect with your audience and drive action.
- Deep analytical capabilities—comfortable owning pipeline metrics, making data-informed decisions, and presenting results.
- Hands-on experience with tools like Salesforce, Google Ads, Meta Business Manager, and marketing automation platforms.
- A strategic thinker and a self-starter who thrives in fast-paced, entrepreneurial environments.
