franki

Social Media Manager

• Own and grow Franki’s social media presence, with a focus on TikTok and Instagram
• Own Franki’s influencer program, guiding strategy, messaging, briefs, and partner selection—while working with agency and freelance support to bring campaigns to life
• Build and manage the organic content calendar, balancing campaigns, influencer content, trends, and brand voice
• Develop high-impact short-form content—concept, script, film, edit, and publish videos that reflect the brand and drive growth
• Build and scale our organic content engine, managing the full process from ideation to publishing, while using insights to iterate and optimize
• Collaborate with internal team members, creators, and freelancers to bring content to life quickly and efficiently
• Lead day-to-day production and publishing operations, ensuring consistency, quality, and alignment with brand goals
• Stay ahead of platform trends and cultural shifts—and know when to ride them or intentionally stand apart
• Track performance and report on insights to inform strategy and creative direction

Data Scientist

• Own the end-to-end measurement engine for Franki’s rewards ecosystem across cashback, Adventures/Gigs, and action-based rewards.
• Build source-of-truth dashboards and metric definitions for TPV, D7/D30 repeat, time-to-2nd purchase, cost % of TPV, LTV and ROI by cohort & merchant.
• Diagnose funnel leaks across onboarding, activation, and reward redemption; quantify impact and recommend fixes.
• Model cost curves for cashback vs. points/miles and recommend cost-efficient mixes to maintain retention.
• Define and maintain metric definitions and data quality SLAs with Data Engineering; oversee instrumentation and data quality.
• Set annual/quarterly reward budgets and guardrails (cost as % of TPV) by segment and merchant tier; publish monthly Rewards P&L with variance analysis.
• Build redemption, breakage, and outstanding liability forecasts; reconcile with Finance (accruals, revenue recognition, P&L impact).
• Design and run A/B tests and holdouts; apply CUPED/uplift models and geo-splits to estimate incrementality; ensure power and clean launches.
• Create an experiment backlog with hypotheses, expected lift, cost, and success criteria; publish decision-ready weekly and monthly readouts.
• Define abuse/fraud heuristics and partner with Trust & Safety on mitigations; monitor partner attribution and CPA integrity for external programs.
• Partner closely with Product, Data Engineering, Finance, BD, and Trust & Safety.

Product Analytics Lead, Loyalty and Incentives

Marketing

• Inbound Strategy Development: Develop Franki's B2B go-to-market positioning and messaging targeting local restaurant owners. Define the marketing strategy for generating qualified inbound leads using content, social, email, SEO, and paid.
• Demand Generation & Execution: Create and manage high-leverage content such as case studies, videos, educational playbooks, webinars, and social campaigns. Test and scale demand generation tactics (organic, influencer, local partnerships, email, events).
• Lead Capture & Nurture Systems: Build and manage lead capture funnels in collaboration with the sales team, including basic CRM flows and email marketing sequences. Collaborate with lifecycle and product marketing to drive conversion from awareness to partner sign-up.
• Collaboration & Cross-functional Leadership: Work closely with B2C marketing, community, sales, and product to align B2B messaging and activation efforts. Manage agencies, freelancers or contractors (e.g. writers, designers) to execute components of campaigns.
• Experimentation & Insight Generation: Design experiments to test messaging and content effectiveness. Track and report on inbound performance; iterate quickly based on data and insights.

Social Media Manager

Product Analytics Lead, Loyalty and Incentives

Head of B2B Marketing