Own paid acquisition strategy: design and execute multi-channel campaigns (search, social, display, programmatic) that drive measurable pipeline and revenue
Optimize for growth: build, run, and scale data-driven experiments across channels using A/B testing, creative optimization, and funnel analysis
Deep dive into data: track and analyze performance metrics across campaigns and translate insights into clear actions
Enable sales through pipeline: partner closely with sales to align paid efforts with pipeline goals and ensure campaign lead quality and volume
Drive launch campaigns: lead performance strategy for new product, feature, or market launches aligned with GTM priorities and customer segments
Measure what matters: define, monitor, and report on KPIs (CAC, LTV, ROI, pipeline contribution) and build dashboards for leadership
Collaborate cross-functionally with product, sales, and leadership to support broader company objectives and revenue targets
Scale demand: partner with founders and GTM teams to fuel top-of-funnel growth and craft high-ROI campaigns
Requirements
5+ years of performance marketing experience in B2B SaaS or AI, ideally with exposure to enterprise or government-adjacent markets
Proven track record of scaling paid acquisition programs across search, social, display, and emerging channels that drive measurable pipeline and revenue
Hands-on expertise with analytics and experimentation; comfortable building dashboards, running A/B tests, and using data to optimize CAC, LTV, and ROI
Cross-functional collaborator who partners with sales, product, and leadership to align marketing programs with company goals
Clear, confident communicator who can translate performance insights into simple narratives that drive decisions and secure buy-in
Self-directed and resourceful, able to take a campaign from idea to launch to optimization with speed and clarity
Experience in AI, defense tech, or high-stakes enterprise markets is a plus
Must be located in the SF Bay Area or be willing to relocate