Mercell

Sales Development Rep

• Proactively engage relevant decision-makers across the Swedish market, with a strong focus on warm inbound leads and customer-generated enquiries, complemented by targeted outbound outreach through cold calling, email, and social selling.
• Generate and qualify new business opportunities, maintaining a strong and consistent pipeline for the sales team.
• Schedule and hand over high-quality meetings (SQLs) to Account Executives, following structured qualification frameworks.
• Maintain accurate and up-to-date CRM data in HubSpot, ensuring full pipeline visibility and performance tracking.
• Continuously refine your outreach strategies and messaging based on market feedback and performance metrics.

Sales Development Representative – SDR

Growth Marketing

• Build and manage automated journeys end-to-end: trial onboarding, activation nudges, conversion sequences, and re-engagement programmes with a strong focus on revenue growth.
• Design and configure per-campaign audience logic by market, product, company size, and engagement level.
• Run A/B tests and continuously optimise journey performance based on engagement, conversion, and downstream pipeline data.
• Build and manage in-app messaging and on-site conversion flows (tools such as Sleeknote or similar), scoping targeting logic for each flow: who sees it, when, and why.
• Design and iterate on messaging that drives trial signups, feature adoption, and upsell, working closely with Product Marketing to align on positioning.
• Build repeatable AI-assisted workflows that make growth marketing execution faster: content repurposing, multilingual campaign drafts, reporting summaries, brief templates.
• Stay current on AI capabilities and proactively propose new applications.

Sales Development Representative – SDR

Lifecycle & Growth Marketing Specialist