BO Developer
Gainwell Technologies
Senior Account Executive, Public Relations
MassMedia Marketing, Advertising, PR
full-time
Posted on:
Origin: • 🇺🇸 United States
Visit company websiteJob Level
Senior
About the role
- Execute PR plans and strategies that are on brand and deliver on clients’ goals and objectives
- Cultivate and manage strong client relationships, providing them with strategic counsel and serving as a primary point of contact
- Identify local, regional and national target media contacts across all channels and build/nurture positive relationships with the media on behalf of your clients
- Identify and develop proactive story hooks and pitch angles to secure consistent coverage for your clients
- Monitor news and client industries to hook onto trends and identify strategic PR opportunities for your clients
- Produce and pitch a wide range of press materials and content to secure earned placements for your clients (key messages, news releases, articles, blog posts, etc.)
- Facilitate client interviews, ensuring spokespeople are prepared and key messages are consistently conveyed through media coverage
- Collaborate with our integrated team to ensure seamless execution of PR messaging and outreach timed to other channels
- Love and passion for all things media and influencer relations
Requirements
- 2-5 years of experience in a PR role with a successful track record of implementing hospitality and consumer media relations campaigns
- Previous agency experience is preferred
- Possess a strong understanding of the media landscape with existing contacts and relationships across local, regional and national consumer news media
- Proficiency in Meltwater or similar media tool to deliver impactful reports and demonstrate ROI for clients
- Bachelor’s degree in communications, journalism, marketing or PR
