MassMedia Marketing, Advertising, PR

Public Relations

• Develop comprehensive PR and communications strategies aligned with client business goals
• Lead executive positioning, thought leadership, and media strategy development
• Identify strong story angles, messaging frameworks, and news hooks
• Guide earned media strategy across regional and national outlets
• Support crisis communications, issues management, and reputation strategy when needed
• Collaborate with internal PR managers, account teams, and clients
• Provide strategic oversight and direction on media outreach, not just pitching
• Participate in client meetings as a strategic advisor when needed

Contract PR Strategist

Performance Marketing

• Develop, launch, and manage paid search campaigns across multiple client accounts on behalf of MassMedia.
• Continuously identify and execute performance optimizations for the paid search campaigns and utilize client paid media tracker to track shifts and optimizations.
• Collaborate with MassMedia’s internal teams to produce and deliver weekly and monthly reports, ensuring all client reporting requirements are met on time.
• Work closely with MassMedia’s internal teams to deliver strategic, results-driven work aligned with client objectives and campaign briefs.
• Write compelling, search-optimized ad copy and build relevant ad extensions to enhance campaign performance, improve click-through rates, and support overall SEO alignment.
• Monitor, manage, and optimize client budgets to maximize return on ad spend (ROAS) and overall campaign efficiency.
• Set up and configure tracking infrastructure including Google Tag Manager, GA4, and platform-specific pixels for all relevant client campaigns.
• Ensure accurate campaign performance attribution by implementing and managing UTM tagging across all paid search initiatives.

Google Ads Specialist

Consultant

• Evaluate, refine, and optimize the website as a strategic growth, conversion, and brand-building platform.
• Assess the current state of the website, including architecture, user experience, messaging, content, conversion paths, SEO foundations, and performance analytics.
• Align the website to core business objectives, audience needs, and integrated marketing initiatives.
• Develop a clear website strategy and actionable roadmap.
• Define and refine site architecture, navigation, and priority user journeys.
• Evaluate and improve messaging, content hierarchy, and calls-to-action.
• Identify conversion optimization opportunities.
• Provide guidance on SEO, technical considerations, and performance measurement.
• Translate insights into practical recommendations.
• Collaborate cross-functionally, providing strategic guidance, reviewing materials, and aligning stakeholders around priorities and success metrics.
• Deliver a comprehensive website strategy package at the conclusion of the engagement.

Website Strategist, Consultant – 8-Week Engagement

Marketing

• Own and execute MassMedia’s internal performance marketing strategy, ensuring brand consistency and growth across all channels.
• Manage and optimize website performance, email marketing, paid media, CRM campaigns, and digital funnels to drive engagement, leads, and conversions.
• Execute performance-driven marketing initiatives for select client accounts in collaboration with paid media, creative, PR, and strategy teams.
• Plan and support agency events, sponsorships, and community activations with clear goals, tracking, and ROI.
• Develop high-impact presentations, case studies, and thought-leadership assets that clearly communicate MassMedia’s value and results.
• Partner with leadership on brand campaigns, award submissions, PR initiatives, and market positioning.
• Coordinate timelines, deliverables, and workflows across internal teams and external vendors to ensure on-time, high-quality execution.
• Track, analyze, and report on performance metrics, using data and insights to continuously optimize campaigns and improve outcomes.

MassMedia Marketing, Advertising, PR

Contract PR Strategist

Google Ads Specialist

Website Strategist, Consultant – 8-Week Engagement

Marketing Manager

Performance Marketing Manager