MassMedia Marketing, Advertising, PR

Account Executive

• - Serve as the senior strategic lead and day-to-day point of contact for assigned corporate and healthcare clients.
• - Ensure client satisfaction and retention through exceptional client service / communication, timely delivery of quality projects and campaigns, impactful reporting and managing expectations.
• - Develop and oversee integrated marketing strategies aligned to client business objectives, brand positioning, and market dynamics; translate client goals into clear, actionable briefs for cross-functional teams to ensure integration.
• - Maintain a thorough understanding of client industries, competitive landscape, and happenings / trends to develop and provide timely and relevant recommendations.
• - Develop and manage client budgets and maintain a deep understanding of financial performance and internal resource allocation to ensure client profitability.
• - Consistently identify and pursue opportunities to expand and enhance agency involvement and contributions to the client (i.e.: new strategies, scopes, services, offerings, etc.).
• - Understand and manage monthly client billing and activity reporting processes to ensure accuracy.
• - Manage mid-level and junior client engagement team members; oversee specialist teams as it relates to assigned accounts.
• - Act as a liaison between client and outside suppliers (printers, photographers, videographers, etc.).
• - Lead organic growth proposals and presentations; support and contribute to agency pitches, RFPs and new business initiatives

Account Director

Performance Marketing

• - Develop, launch, and manage paid search campaigns across multiple client accounts on behalf of MassMedia.
• - Continuously identify and execute performance optimizations for the paid search campaigns and utilize client paid media tracker to track shifts and optimizations.
• - Collaborate with MassMedia’s internal teams to produce and deliver weekly and monthly reports, ensuring all client reporting requirements are met on time.
• - Work closely with MassMedia’s internal teams to deliver strategic, results-driven work aligned with client objectives and campaign briefs.
• - Write compelling, search-optimized ad copy and build relevant ad extensions to enhance campaign performance, improve click-through rates, and support overall SEO alignment.
• - Monitor, manage, and optimize client budgets to maximize return on ad spend (ROAS) and overall campaign efficiency.
• - Set up and configure tracking infrastructure including Google Tag Manager, GA4, and platform-specific pixels for all relevant client campaigns.
• - Ensure accurate campaign performance attribution by implementing and managing UTM tagging across all paid search initiatives.

Account Director

Paid Media Specialist