MassMedia Marketing, Advertising, PR

Account Executive

• - Execute PR plans and strategies that are on brand and deliver on clients’ goals and objectives
• - Cultivate and manage strong client relationships, providing them with strategic counsel and serving as a primary point of contact
• - Identify local, regional and national target media contacts across all channels and build/nurture positive relationships with the media on behalf of your clients
• - Identify and develop proactive story hooks and pitch angles to secure consistent coverage for your clients
• - Monitor news and client industries to hook onto trends and identify strategic PR opportunities for your clients
• - Produce and pitch a wide range of press materials and content to secure earned placements for your clients (key messages, news releases, articles, blog posts, etc.)
• - Facilitate client interviews, ensuring spokespeople are prepared and key messages are consistently conveyed through media coverage
• - Collaborate with our integrated team to ensure seamless execution of PR messaging and outreach timed to other channels

Account Executive – Consumer & Hospitality Public Relations

Chief Marketing Officer

• Lead the marketing strategy and execution for MassMedia's brand by:
• Developing and executing the agency's annual marketing plan.
• Serving as the steward of the MassMedia brand, ensuring consistent positioning, messaging, and market differentiation.
• Leading the agency's positioning, messaging, and brand evolution.
• Overseeing all agency marketing initiatives, including:
• Website strategy and optimization
• Content marketing
• Email marketing
• Social media
• Public relations
• Thought leadership
• Executive visibility
• Award submissions
• Speaking opportunities
• Case studies
• Event marketing
• Brand partnerships
• Leading MassMedia's marketing team.
• Leading MassMedia’s annual marketing calendar and campaign execution.
• Monitoring marketing performance and recommending improvements based on analytics and business results.
• Identifying innovative marketing opportunities that strengthen the MassMedia brand and increase awareness.
• Develop and execute the agency's annual business development strategy.
• Identify and qualify prospective clients aligned with MassMedia's growth objectives.
• Build and maintain a healthy pipeline of qualified opportunities.
• Research organizations experiencing growth, leadership changes, acquisitions, funding events, or other indicators of marketing opportunity.
• Develop relationships with C-suite executives, marketing leaders, and referral partners.
• Schedule and lead introductory meetings with prospective clients.
• Represent MassMedia at networking events, conferences, trade associations, and community organizations.
• Lead and collaborate with agency leadership on proposals, presentations, and RFP responses.
• Maintain CRM accuracy and business development reporting.
• Meet monthly, quarterly, and annual business development goals.
• Manage the sales pipeline from lead generation through contract execution.
• Coordinate discovery meetings and qualification calls.
• Develop meeting strategies and agendas.
• Lead a team to collaborate with internal teams on proposals and presentations.
• Lead follow-up communications throughout the sales process.
• Track pipeline health, conversion metrics, and revenue forecasts.
• Provide regular reporting to executive leadership.

Director of Marketing – New Business Development

Trader

• Own end-to-end setup, trafficking, and execution of programmatic campaigns across DSPs including Amazon DSP, Basis, and/or comparable platforms.
• Configure and manage campaign parameters: bidding strategy, pacing, frequency caps, geo-targeting, audience segments, supply lists, and brand safety settings.
• Curate and evaluate private marketplace (PMP) deals and preferred deal inventory; negotiate directly with SSPs and publishers to access premium supply.
• Build and manage first- and third-party audience segments, lookalike models, and retargeting pools within DSP platforms.
• Execute media buys across CTV/OTT, programmatic display, online video, digital audio, and DOOH channels.
• Implement and QA campaign tracking tags, pixels, and click trackers across DSP and ad server environments to ensure accurate measurement from launch.
• Work within Google Tag Manager to deploy and troubleshoot audience pixels, conversion tags, and platform-native tracking in support of campaign measurement goals.
• Coordinate with the Marketing Technology team on pixel strategy and tracking architecture for new campaigns or site updates.
• Conduct tag audits and flag discrepancies between platform-reported and analytics-reported data; troubleshoot using GTM Preview mode and browser developer tools.
• Support implementation of DSP-native measurement solutions including platform pixels and conversion tracking configuration.
• Monitor campaign performance daily and apply tactical optimizations to hit client KPIs.
• Analyze delivery and performance data to identify trends, anomalies, and opportunity areas across campaigns.
• Conduct A/B testing across audiences, creatives, and supply sources to surface learnings that improve performance over time.
• Track and report against key metrics including ROAS, CPA, VCR, viewability, reach, frequency, and attribution-based outcomes.
• Apply an understanding of digital attribution models to contextualize results and advise on measurement approach.
• Develop and maintain campaign dashboards and in-flight reports for platform-native reporting and media analytics dashboards.
• Compile clear, insightful post-campaign reports that translate programmatic data into plain-language performance narratives for clients.
• Collaborate with ad operations on pixel-based and platform-native measurement setup to ensure clean, reliable data feeding into campaign reporting.
• Partner with cross-functional teams to ensure programmatic activity is aligned with broader campaign objectives and audience strategy.
• Participate in client meetings and presentations, confidently communicating programmatic strategy, performance results, and optimization rationale.
• Maintain strong relationships with DSP account teams, SSP partners, and data providers to stay ahead of platform capabilities and inventory opportunities.
• Stay current on programmatic industry trends, including signal loss and cookieless measurement strategies, CTV fragmentation, and emerging inventory types.

Account Executive – Consumer & Hospitality Public Relations

Director of Marketing – New Business Development

Programmatic Trader