MassMedia Marketing, Advertising, PR

Performance Marketing

• - Develop, launch, and manage paid search campaigns across multiple client accounts on behalf of MassMedia.
• - Continuously identify and execute performance optimizations for the paid search campaigns and utilize client paid media tracker to track shifts and optimizations.
• - Collaborate with MassMedia’s internal teams to produce and deliver weekly and monthly reports, ensuring all client reporting requirements are met on time.
• - Work closely with MassMedia’s internal teams to deliver strategic, results-driven work aligned with client objectives and campaign briefs.
• - Write compelling, search-optimized ad copy and build relevant ad extensions to enhance campaign performance, improve click-through rates, and support overall SEO alignment.
• - Monitor, manage, and optimize client budgets to maximize return on ad spend (ROAS) and overall campaign efficiency.
• - Set up and configure tracking infrastructure including Google Tag Manager, GA4, and platform-specific pixels for all relevant client campaigns.
• - Ensure accurate campaign performance attribution by implementing and managing UTM tagging across all paid search initiatives.

Paid Media Specialist