MassMedia Marketing, Advertising, PR

Trader

• Own end-to-end setup, trafficking, and execution of programmatic campaigns across DSPs including Amazon DSP, Basis, and/or comparable platforms.
• Configure and manage campaign parameters: bidding strategy, pacing, frequency caps, geo-targeting, audience segments, supply lists, and brand safety settings.
• Curate and evaluate private marketplace (PMP) deals and preferred deal inventory; negotiate directly with SSPs and publishers to access premium supply.
• Build and manage first- and third-party audience segments, lookalike models, and retargeting pools within DSP platforms.
• Execute media buys across CTV/OTT, programmatic display, online video, digital audio, and DOOH channels.
• Implement and QA campaign tracking tags, pixels, and click trackers across DSP and ad server environments to ensure accurate measurement from launch.
• Work within Google Tag Manager to deploy and troubleshoot audience pixels, conversion tags, and platform-native tracking in support of campaign measurement goals.
• Coordinate with the Marketing Technology team on pixel strategy and tracking architecture for new campaigns or site updates.
• Conduct tag audits and flag discrepancies between platform-reported and analytics-reported data; troubleshoot using GTM Preview mode and browser developer tools.
• Support implementation of DSP-native measurement solutions including platform pixels and conversion tracking configuration.
• Monitor campaign performance daily and apply tactical optimizations to hit client KPIs.
• Analyze delivery and performance data to identify trends, anomalies, and opportunity areas across campaigns.
• Conduct A/B testing across audiences, creatives, and supply sources to surface learnings that improve performance over time.
• Track and report against key metrics including ROAS, CPA, VCR, viewability, reach, frequency, and attribution-based outcomes.
• Apply an understanding of digital attribution models to contextualize results and advise on measurement approach.
• Develop and maintain campaign dashboards and in-flight reports for platform-native reporting and media analytics dashboards.
• Compile clear, insightful post-campaign reports that translate programmatic data into plain-language performance narratives for clients.
• Collaborate with ad operations on pixel-based and platform-native measurement setup to ensure clean, reliable data feeding into campaign reporting.
• Partner with cross-functional teams to ensure programmatic activity is aligned with broader campaign objectives and audience strategy.
• Participate in client meetings and presentations, confidently communicating programmatic strategy, performance results, and optimization rationale.
• Maintain strong relationships with DSP account teams, SSP partners, and data providers to stay ahead of platform capabilities and inventory opportunities.
• Stay current on programmatic industry trends, including signal loss and cookieless measurement strategies, CTV fragmentation, and emerging inventory types.

Programmatic Trader

Events

• Concept, plan, and execute experiential brand activations, consumer and B2B events, influencer engagements, and media events from creative brief through on-site execution, designing the full attendee journey, not just the logistics.
• Serve as the strategic and day-to-day experiential lead, with support from PR team leadership, across assigned client accounts and agency events, ensuring every brand moment aligns with broader campaign objectives and leaves a lasting impression.
• Develop experiential concepts and activation proposals that connect client brand positioning to real human emotion; present recommendations with supporting rationale to internal teams and clients.
• Design and manage influencer and media guest experiences, from invitations and RSVPs through on-site hosting, ensuring high-value attendees receive a premium, brand-consistent experience engineered for content capture and earned amplification.
• Lead client event strategy and logistics across a range of formats, including grand openings, groundbreakings, product launches, conferences, and corporate gatherings; managing venue coordination, run-of-show, vendor oversight, and on-site execution.
• Support client trade show and conference participation as needed, including booth coordination, materials management, and on-site staffing.
• Build and manage the environments, moments, and details that turn an ordinary event footprint into an immersive brand world, overseeing fabricators, A/V and production companies, venues, caterers, photographers, videographers, staffing agencies, and other vendors.
• Develop and manage detailed production schedules, run-of-show documents, event timelines, and budgets; ensure every element serves the larger experience strategy.
• Track and report on experiential performance against defined KPIs, including attendance, earned media, social engagement, influencer content output, and awareness metrics, and communicate results clearly to account teams and clients.
• Collaborate closely with PR and social media teams to ensure activations are architected for maximum media coverage, organic amplification, and content capture from the ground up.
• Plan and execute MassMedia agency events, including client entertainment, industry networking events, and agency culture moments, representing the brand with the same standard applied to client work.
• Maintain a master experiential calendar across client accounts and agency initiatives; proactively identify upcoming opportunities, emerging trends, and potential resource needs.
• Manage and mentor junior event staff and on-site teams; brief and coordinate agency support staff and outside contractors.
• Stay ahead of experiential marketing trends, emerging activation formats, and cultural moments to bring fresh, relevant ideas to clients before they ask.

Manager, Experiential & Events

Operations

• Build and maintain advanced conversion tracking across platforms using Google Tag Manager, Google Ads, Meta Pixel, and other relevant tagging solutions.
• Implement and audit event-based tracking, custom conversions, and audience pixels to ensure data accuracy and completeness.
• Troubleshoot tracking issues using browser-based debugging tools, GTM preview mode, and platform diagnostics.
• Support first-party data strategies and assist with integration of CRM or offline conversion data into ad platforms.
• Develop and maintain performance dashboards and recurring reports using tools such as Google Looker Studio, Tableau, or similar reporting platforms.
• Compile and deliver clear, insightful post-campaign and in-flight reports that translate raw data into meaningful performance narratives for internal teams and clients.
• Track and analyze key performance metrics including conversions, ROAS, CPA, CTR, viewability, and attribution data.
• Identify trends, anomalies, and optimization opportunities through rigorous data analysis.
• Partner with media planner/buyers, client services, and cross-functional teams to ensure seamless campaign execution and alignment with broader strategy.
• Participate in client calls and presentations when necessary, confidently communicating technical concepts in accessible, client-friendly language.
• Maintain documentation of campaign specs, tracking setups, and operational processes to support team efficiency and knowledge sharing.
• Stay current on platform updates, industry trends, and emerging ad tech tools relevant to campaign performance and measurement.

Programmatic Trader

Manager, Experiential & Events

Ad Operations Specialist