MassMedia Marketing, Advertising, PR

Performance Marketing

• Develop, launch, and manage paid search campaigns across multiple client accounts on behalf of MassMedia.
• Continuously identify and execute performance optimizations for the paid search campaigns and utilize client paid media tracker to track shifts and optimizations.
• Collaborate with MassMedia’s internal teams to produce and deliver weekly and monthly reports, ensuring all client reporting requirements are met on time.
• Work closely with MassMedia’s internal teams to deliver strategic, results-driven work aligned with client objectives and campaign briefs.
• Write compelling, search-optimized ad copy and build relevant ad extensions to enhance campaign performance, improve click-through rates, and support overall SEO alignment.
• Monitor, manage, and optimize client budgets to maximize return on ad spend (ROAS) and overall campaign efficiency.
• Set up and configure tracking infrastructure including Google Tag Manager, GA4, and platform-specific pixels for all relevant client campaigns.
• Ensure accurate campaign performance attribution by implementing and managing UTM tagging across all paid search initiatives.

Paid Search Specialist

Client Services Representative

• Exposure to the inner workings of a full-service agency and hands-on support for account management
• Assist in the development and formatting of client-facing presentations, proposals, and reports
• Conduct market, competitor, and audience research to support campaign development and strategy
• Help prepare materials for client meetings, including presentations and agendas
• Collaborate with internal teams to track progress on creative projects and ensure deliverables align with client objectives
• Support creative briefing processes and help facilitate the flow of information between departments
• Assist with proofing and reviewing creative content to ensure quality and brand alignment
• Maintain project documentation, including timelines, meeting notes, status trackers, and feedback logs
• Participate in team brainstorms and contribute ideas for client initiatives

Client Services Intern

Account Executive

• Execute PR plans and strategies that are on brand and deliver on clients’ goals and objectives
• Cultivate and manage strong client relationships, providing them with strategic counsel and serving as a primary point of contact
• Identify local, regional and national target media contacts across all channels and build/nurture positive relationships with the media on behalf of your clients
• Identify and develop proactive story hooks and pitch angles to secure consistent coverage for your clients
• Monitor news and client industries to hook onto trends and identify strategic PR opportunities for your clients
• Produce and pitch a wide range of press materials and content to secure earned placements for your clients (key messages, news releases, articles, blog posts, etc.)
• Facilitate client interviews, ensuring spokespeople are prepared and key messages are consistently conveyed through media coverage
• Collaborate with our integrated team to ensure seamless execution of PR messaging and outreach timed to other channels
• Love and passion for all things media and influencer relations

Senior Account Executive, Public Relations

Public Relations

• Serve as support across the Public Relations department client roster and own select client projects
• Create, deliver, edit, and optimize PR materials including executive bios, corporate newsletter content, online/digital content, and press releases
• Conduct media outreach and maintain department media lists
• Research news coverage and industry trends to develop fresh story ideas
• Provide client service administration support: meeting agendas, recaps, client correspondence, monthly coverage reports, attending meetings, scheduling
• Provide research and editorial support
• Track press coverage and placements
• Collaborate with branding, media relations, content, social media strategists, media buyers and designers

Paid Search Specialist

Client Services Intern

Senior Account Executive, Public Relations

Public Relations Coordinator