Director of Marketing – New Business Development

MassMedia Marketing, Advertising, PR

Director of Marketing leading brand strategy and new business development for MassMedia advertising agency. Responsible for execution of marketing initiatives and new client acquisition.

Posted 7/24/2026full-timeLas Vegas • Arizona, Nevada • 🇺🇸 United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing comprehensive marketing strategies, brand management, and business development. Proven ability to cultivate executive relationships and drive brand awareness through integrated marketing communications.

Highest-signal resume keywords

Integrated Marketing CommunicationsBrand ManagementBusiness DevelopmentStrategic ThinkingPresentation Skills

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Marketing StrategyContent MarketingEmail MarketingSocial Media MarketingPublic RelationsAnalyticsRFP DevelopmentLead GenerationCRM ManagementEvent Marketing

Soft Skills

Communication SkillsInterpersonal SkillsOrganizational SkillsProblem-Solving SkillsEntrepreneurial Mindset

Certifications & Qualifications

Bachelor's Degree in MarketingBachelor's Degree in CommunicationsBachelor's Degree in Business

Industry Keywords

Brand AwarenessDemand GenerationAgency LeadershipNetworkingMarket Differentiation

About the role

Key responsibilities & impact

Lead the marketing strategy and execution for MassMedia's brand by:
Developing and executing the agency's annual marketing plan.
Serving as the steward of the MassMedia brand, ensuring consistent positioning, messaging, and market differentiation.
Leading the agency's positioning, messaging, and brand evolution.
Overseeing all agency marketing initiatives, including:
Website strategy and optimization
Content marketing
Email marketing
Social media
Public relations
Thought leadership
Executive visibility
Award submissions
Speaking opportunities
Case studies
Event marketing
Brand partnerships
Leading MassMedia's marketing team.
Leading MassMedia’s annual marketing calendar and campaign execution.
Monitoring marketing performance and recommending improvements based on analytics and business results.
Identifying innovative marketing opportunities that strengthen the MassMedia brand and increase awareness.
Develop and execute the agency's annual business development strategy.
Identify and qualify prospective clients aligned with MassMedia's growth objectives.
Build and maintain a healthy pipeline of qualified opportunities.
Research organizations experiencing growth, leadership changes, acquisitions, funding events, or other indicators of marketing opportunity.
Develop relationships with C-suite executives, marketing leaders, and referral partners.
Schedule and lead introductory meetings with prospective clients.
Represent MassMedia at networking events, conferences, trade associations, and community organizations.
Lead and collaborate with agency leadership on proposals, presentations, and RFP responses.
Maintain CRM accuracy and business development reporting.
Meet monthly, quarterly, and annual business development goals.
Manage the sales pipeline from lead generation through contract execution.
Coordinate discovery meetings and qualification calls.
Develop meeting strategies and agendas.
Lead a team to collaborate with internal teams on proposals and presentations.
Lead follow-up communications throughout the sales process.
Track pipeline health, conversion metrics, and revenue forecasts.
Provide regular reporting to executive leadership.

Requirements

What you’ll need

Bachelor's degree in Marketing, Communications, Business, or a related field.
Seven or more years of progressive experience in marketing, brand management, business development, or agency leadership.
Demonstrated success developing RFP responses.
Deep understanding of integrated marketing communications, including advertising, public relations, social media, digital marketing, media planning, creative, content marketing, and brand strategy.
Proven ability to build brand awareness, generate demand, and support business growth through integrated marketing.
Demonstrated success generating new business and cultivating executive-level relationships.
Outstanding presentation, communication, and interpersonal skills.
Strong strategic thinking, business acumen, and problem-solving abilities.
Exceptional organizational skills with disciplined follow-through.
Comfortable representing the agency at networking events, conferences, and evening business functions.
Entrepreneurial mindset with a passion for growth.
Integrated marketing agency experience is strongly preferred.

Benefits

Comp & perks

Competitive salaries and opportunity for advancement; we always strive to promote from within!
Annual team bonus incentives based on achieving individual and company goals
Medical, dental and visions plans for you and your family and financial protection
401(k) plan with 3% company matching program
Generous paid time off – up to 4 weeks off each year plus 11 paid holidays and your birthday off!
Paid maternity leave
Professional development, industry training opportunities, and career advancement from within
Mileage reimbursement for work-related travel
Interested and qualified candidates should apply by submitting a cover letter, resume & salary requirements. Please no phone calls.