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Account Executive – Consumer & Hospitality Public Relations
MassMedia Marketing, Advertising, PRPR Account Executive responsible for executing media relations strategies for hospitality and consumer clients. Collaborating with media and delivering impactful press coverage and client objectives.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in executing PR strategies and cultivating client relationships, with a strong understanding of the media landscape and proficiency in media tools to deliver impactful results.
Highest-signal resume keywords
Public Relations Strategy ExecutionClient Relationship ManagementMedia Relations DevelopmentProficient in MeltwaterBachelor’s Degree in Communications
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Press Material ProductionStory Hook DevelopmentMedia Coverage MonitoringStrategic CounselCampaign Implementation
Soft Skills
CommunicationCollaborationClient Service
Tools & Technologies
MeltwaterMedia Monitoring Tools
Industry Keywords
Hospitality Media RelationsConsumer Media RelationsIntegrated PR Messaging
About the role
Key responsibilities & impact- - Execute PR plans and strategies that are on brand and deliver on clients’ goals and objectives
- - Cultivate and manage strong client relationships, providing them with strategic counsel and serving as a primary point of contact
- - Identify local, regional and national target media contacts across all channels and build/nurture positive relationships with the media on behalf of your clients
- - Identify and develop proactive story hooks and pitch angles to secure consistent coverage for your clients
- - Monitor news and client industries to hook onto trends and identify strategic PR opportunities for your clients
- - Produce and pitch a wide range of press materials and content to secure earned placements for your clients (key messages, news releases, articles, blog posts, etc.)
- - Facilitate client interviews, ensuring spokespeople are prepared and key messages are consistently conveyed through media coverage
- - Collaborate with our integrated team to ensure seamless execution of PR messaging and outreach timed to other channels
Requirements
What you’ll need- - 2-4 years of experience in a PR role with a successful track record of implementing hospitality and consumer media relations campaigns
- - Previous agency experience is preferred
- - Possess a strong understanding of the media landscape with existing contacts and relationships across local, regional and national consumer news media
- - Proficiency in Meltwater or similar media tool to deliver impactful reports and demonstrate ROI for clients
- - Bachelor’s degree in communications, journalism, marketing or PR
Benefits
Comp & perks- At MassMedia, we pride ourselves on hiring top talent and we work hard to provide benefits that make our team members' lives better.
- - Competitive salaries and opportunity for advancement; we always strive to promote from within!
- - Annual team bonus incentives based on achieving individual and company goals
- - Hybrid work model with flexible in-office/remote schedule
- - Medical, dental and vision plans for you and your family and financial protection
- - 401(k) plan with 3% company matching program
- - Generous paid time off – up to 4 weeks off each year plus 11 paid holidays and your birthday off!
- - Paid maternity leave
- - Professional development, industry training opportunities, and career advancement from within
- - Mileage reimbursement for work-related travel