Highwire PR

Public Relations Account Director, B2B Technology, Cybersecurity, Financial Services

Highwire PR

full-time

Posted on:

Origin:  • 🇺🇸 United States • Iowa, Oregon

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Job Level

Lead

Tech Stack

Assembly

About the role

  • Media/Influencer Relations: Strong relationships particularly with business, broadcast and influencer media and ability to direct staff to develop the same
  • Media/Influencer Relations: Strong grasp and creative use of social media channels to engage and support efforts; ongoing engagement of media for the agency
  • Media/Influencer Relations: Experience measuring the ROI of communications activities and experience with influencer engagement, content campaigns, and media coverage amplification
  • Client Service/Management: Deliver exemplary client service; develop and maintain strong working relationships with clients and a strong working knowledge of clients’ business and competitors
  • Client Service/Management: Identify key messages and audiences; develop strategic communications plans; deliver projects and campaigns on time and on budget
  • Client Service/Management: Understand financials of each account, manage allocated hours vs. actual fee, communicate regularly with clients, identify opportunities for organic growth and hit revenue targets
  • Writing Proficiencies: Generate and edit award submissions, press releases, fact sheets, backgrounders, biographies, briefing books, contributed articles, pitches, Q&As, company memorandum and general team correspondence
  • Agency Operations: Maintain direct reports (2), assist in development of goals, deliver annual reviews and quarterly check ins; participate in new business process and pitch presentation
  • Agency Operations: Identify and attend networking events; support teams and manage up and down; responsible use of flexible work policies; write for Highwire blog
  • Self Development: Proactively set quarterly goals with principal; prioritize responsibilities; drive projects forward independently; consistently hit deadlines
  • Additional duties: Serve as mentor, manager and lead example for account teams on client management, quality assurance, staff development and strategic guidance; involved in new business development and operational leadership

Requirements

  • At least 7 years PR agency experience
  • Record of high academic achievement with good degree and A level results, particularly English and/or Business
  • Core consumer brand PR background with some knowledge of corporate PR and crisis management
  • Experience of running a reactive and proactive press office and handling incoming press enquiries
  • Experience measuring the ROI of communications activities
  • Experience with social media influencer engagement, content campaigns, and media coverage amplification
  • Excellent publicity skills – a strong understanding of the media, editorial requirements and what ‘makes’ a story
  • Ability to demonstrate creativity and innovative thinking
  • A wide network of national consumer and business as well as regional contacts across a broad spectrum of media
  • Experience in delivering impactful PR campaigns from inception through to delivery with a strong cuttings folder to prove it
  • Ability to build relationships internally and externally, interfacing at all levels
  • Superior people and communication skills, both verbal and written
  • Strong organizational and time management skills
  • Team player who works well under pressure
  • Thrives in an environment of flexibility and change