Brand Marketing Manager
Social Discovery Group
full-time
Posted on:
Location: 🇵🇱 Poland
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Generate ideas for fast, low-cost viral campaigns and activations
- Design and execute brand activations that increase organic sales
- Leverage SMM and PR as growth channels by collaborating with SMM & PR managers to amplify brand marketing goals
- Build transparent funnels to convert organic and low-cost reach into sales
- Launch experimental campaigns across TikTok, Instagram, and other emerging digital spaces
- Execute, test, analyze, iterate, and scale brand-driven initiatives
Requirements
- 3+ years of experience in marketing, ideally in social media, brand activations, PR, or guerrilla marketing
- Proven track record of launching viral or creative campaigns with measurable business impact
- Hands-on knowledge of creating viral organic content (TikTok & Instagram focus)
- Ability to independently produce visuals (images, videos) to quickly test creative hypotheses before scaling
- High AI fluency: able to adopt and integrate AI tools into daily creative production and testing
- Strong ability to analyze ROI and campaign effectiveness
- Experience in community building and social engagement
- English & Russian C1+
- Creative mindset combined with structured execution
- Proactive, experimental, and not afraid to test unconventional ideas
- Basic knowledge of SEO and ORM tactics is a plus