MassMedia Marketing, Advertising, PR

Account Executive

• Execute PR plans and strategies that are on brand and deliver on clients’ goals and objectives
• Cultivate and manage strong client relationships, providing them with strategic counsel and serving as a primary point of contact
• Identify local, regional and national target media contacts across all channels and build/nurture positive relationships with the media on behalf of your clients
• Identify and develop proactive story hooks and pitch angles to secure consistent coverage for your clients
• Monitor news and client industries to hook onto trends and identify strategic PR opportunities for your clients
• Produce and pitch a wide range of press materials and content to secure earned placements for your clients (key messages, news releases, articles, blog posts, etc.)
• Facilitate client interviews, ensuring spokespeople are prepared and key messages are consistently conveyed through media coverage
• Collaborate with our integrated team to ensure seamless execution of PR messaging and outreach timed to other channels
• Love and passion for all things media and influencer relations

Senior Account Executive, Public Relations

Public Relations

• Serve as support across the Public Relations department client roster and own select client projects
• Create, deliver, edit, and optimize PR materials including executive bios, corporate newsletter content, online/digital content, and press releases
• Conduct media outreach and maintain department media lists
• Research news coverage and industry trends to develop fresh story ideas
• Provide client service administration support: meeting agendas, recaps, client correspondence, monthly coverage reports, attending meetings, scheduling
• Provide research and editorial support
• Track press coverage and placements
• Collaborate with branding, media relations, content, social media strategists, media buyers and designers

Senior Account Executive, Public Relations

Public Relations Coordinator