Mars Men

Marketing

• Plan, launch, and optimize paid media campaigns across Meta, Google, YouTube, and emerging channels focused on profitable scale
• Manage daily pacing, budget allocation, CAC targets, MER health, and KPI reporting
• Develop and execute structured testing roadmaps across audiences, bidding strategies, creative, landing pages, and funnels
• Partner closely with Creative to brief high-performing concepts, provide iterative performance feedback, and guide content direction with data-backed insights
• Monitor platform trends, identify new growth opportunities, and proactively address performance fluctuations
• Analyze campaign performance and attribution data to identify opportunities for optimization and scale
• Maintain reporting dashboards, campaign documentation, and weekly performance summaries for leadership

Senior Media Buyer

Growth Marketing

• Own company-wide growth performance across acquisition, retention, funnel efficiency, and profitable scale
• Develop and execute growth strategies across paid media, lifecycle marketing, landing pages, creative testing, and customer experience
• Lead and scale paid media performance across Meta, Google, YouTube, and emerging channels
• Build and maintain structured experimentation roadmaps across audiences, offers, funnels, landing pages, creative, and retention initiatives
• Partner closely with Creative to define testing priorities, brief high-performing concepts, and guide creative direction using performance insights and customer data
• Monitor MER, CAC, LTV, contribution margin, retention performance, and other key growth metrics to drive informed decision making
• Identify and prioritize new growth opportunities across acquisition, conversion rate optimization, retention, and post-purchase experience
• Own growth reporting, dashboards, forecasting, and weekly performance reviews for leadership
• Build scalable systems, processes, and operational foundations that support continued company growth

Head of Growth

• Own execution and optimization of lifecycle marketing across email, SMS, and subscription touchpoints
• Build, manage, and optimize automated flows, campaigns, segmentation strategies, and customer journeys
• Analyze retention, engagement, and subscription performance metrics to identify opportunities for growth and optimization
• Partner closely with Creative and Growth teams to develop high-performing retention content and campaigns
• Continuously test messaging, offers, timing, segmentation, and creative to improve performance across channels
• Monitor subscriber behavior and lifecycle trends to improve customer experience and reduce churn
• Support subscription optimization initiatives across platforms such as Recharge, Stay AI, Skio, or similar tools

Retention Marketing Manager

Performance Marketing

• Own the day-to-day health and performance of Google Ads and YouTube Ads, ensuring budget is deployed effectively to hit CPA and volume targets
• Translate business goals into campaign strategy across keywords, bidding, and audience segmentation
• Build and execute a structured testing roadmap across ad copy, landing pages, and bidding strategies
• Analyze full-funnel performance to identify trends, diagnose performance issues, and uncover opportunities for scale
• Partner with Growth and Creative teams to improve conversion rates and overall funnel efficiency
• Optimize conversion tracking and signal quality to support accurate attribution and performance-based bidding
• Maintain a strong understanding of changes in the search and paid media landscape, including AI-driven shifts

Senior Media Buyer

Head of Growth

Retention Marketing Manager

Paid Search/SEM Manager