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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in creative strategy and performance analysis, leveraging customer insights and performance data to drive impactful paid social campaigns. Proficient in managing creative processes and timelines while collaborating effectively with cross-functional teams.
Highest-signal resume keywords
Creative StrategyPerformance CreativeMeta Advertising Best PracticesBrief WritingOrganizational Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Creative Concept DevelopmentPerformance AnalysisCustomer Insights ResearchVisual JudgmentNarrative Judgment
Soft Skills
Actionable FeedbackProject ManagementCollaboration
Tools & Technologies
FigmaNotionGoogle WorkspaceSlack
Industry Keywords
Paid SocialDTC BrandDirect-Response CreativeTesting StrategiesCreative Briefs
About the role
Key responsibilities & impact- Develop creative concepts and testing strategies across paid social channels
- Create clear, actionable briefs for designers, editors, creators, and production partners
- Analyze creative performance and translate key learnings into new concepts and iterations
- Partner with Growth and Paid Media to align creative priorities with acquisition goals
- Maintain a structured testing roadmap across messaging, hooks, formats, audiences, and offers
- Research customer insights, competitive creative, platform trends, and cultural moments to identify new opportunities
- Manage creative timelines and ensure a consistent pipeline of high-quality assets
Requirements
What you’ll need- 2–4 years of experience in creative strategy, performance creative, paid social, or a related role at a DTC brand or agency
- Strong understanding of Meta advertising and direct-response creative best practices
- Experience using performance data and customer insights to inform creative strategy
- Strong visual and narrative judgment across short-form video, static, UGC, and other paid social formats
- Experience writing briefs and providing clear, actionable feedback to creative partners
- Strong organizational skills and the ability to manage multiple projects in a fast-paced environment
- Proficiency with tools such as Figma, Notion, Google Workspace, and Slack
Benefits
Comp & perks- Competitive Compensation – We offer a strong salary and benefits package, tailored to attract top talent
- Remote Work Environment – Our team is remote, offering full flexibility to work from home
- Autonomy & Ownership – You’ll have the freedom to run your own systems and make real impact
- Time Off – 15 PTO days per year (prorated), 9 company holidays, plus your birthday off
- Parental Leave – Generous paid parental leave for growing families
- Health Benefits – 100% premium coverage for health, dental, and vision plans, with 25% coverage for dependents
- 401(k) – Company-sponsored plan with a 2% match through Guideline (elective participation)
- $200 Annual Superpower Membership
- Growth & Development – We invest in your professional development with ongoing learning opportunities
