Maker Lab

Creative Strategist

• Concept translation: Adapt global creative campaigns into compelling offline formats, including large-format print, window displays, and point-of-sale (POS) materials.
• Integrated campaign: Ensures consistent brand messaging and visual identity across all platforms (website, social media, app, in-store screens, etc.) Provides strategic input and art direction for integrated campaigns that have both physical and digital components. Ability to plan and direct content that is appropriate for different channels and audience segments (e.g., video, static imagery, interactive content).
• Fixture & Environmental Design: Direct the creative vision for Shop-in-Shops (SIS) and fixtures. Ensure 2D graphics, 3D structures and digital components (Digital screens, interactive surfaces) work in harmony to optimise product discoverability.
• Experiential Design: Conceptualise and direct the design of bespoke retail activations, pop-ups, and event spaces that function as tangible, high-impact manifestations of the brand narrative. Map and optimise the spatial customer flow—defining traffic patterns, dwell zones, and interaction nodes—to balance immersive storytelling with frictionless conversion. Direct the use of lighting, soundscaping, and material finishes to construct multi-sensory environments that evoke specific emotional responses and reinforce premium brand positioning.
• Visual Merchandising Strategy: Develop planograms and lead fixture planogram refreshes for 3P retail partners based on global merchandising strategy and visual hierarchy for product tables.
• Vendor Guidance: Provide precise creative direction to external agencies, 3D renderers, and print vendors to ensure the final output matches the design intent.
• Retail Audits: Review prototypes and first-off-production samples to ensure colour accuracy and material quality meet brand standards.
• Regional Retail Playbook & Guidelines: Help build and enhance the regional retail creative playbook and guidelines, and propose new innovative CX ideas that fit regional needs.
• Creative Brand Guardian: Safeguard our retail brand by reviewing local markets and partners’ creative execution; providing guidance on improving creatives based on global brand standards.
• AI & Innovation leadership: Pioneer the use of AI tools for creative strategy. Use AI for predictive visual analytics (testing concepts before production), automated asset variation, and personalised content generation to increase relevance at scale.

Creative Lead – Retail, CX

Designer

• Lead the adaptation of 2D retail assets for product launches and sustain phases. Create and distribute region-led master templates that local markets can easily adapt, ensuring speed and consistency.
• Conceptualise and design bespoke seasonal or sustainable campaigns that resonate with regional audiences across both offline print and online channels.
• Help build and enhance the regional retail creative playbook and guidelines, and propose new innovative CX ideas that fit regional needs.
• Act as the technical authority on physical production. Manage complex print specifications, review physical proofs (G7 certified technical proofs) for colour accuracy, and advise on material substrates to ensure premium execution in 1P and 3P environments. Own the colourproofing program in APAC to ensure quality print production in APAC 3P channels.
• Review prototypes and first-off-production samples to ensure colour accuracy and material quality meet brand standards.
• Safeguard our retail brand by reviewing local markets and partners’ creative execution; providing guidance on improving creatives based on global brand standards.
• Pioneer the use of AI tools for creative strategy and production. Champion and implement new AI tools, set up AI-centred creative workflows for predictive visual analytics (testing concepts before production), automated asset variation, and personalised content generation to increase relevance at scale.

Senior Designer, 2D & Technical Production

Project Manager

• Orchestrate the full lifecycle of retail projects—from resource planning and risk mitigation to final delivery—across 1P (Brand Stores) and 3P (Partner Retailers).
• Own the adaptation and delivery of global launch toolkits (demos, artwork, copy) for physical stores, ensuring 100% accuracy for local markets.
• Build and maintain regional retail playbooks, manage partner asset sharing through Partner Marketing Hub. Run partner onboarding programs to guide partners on launch asset adaptation and execution.
• Manage the development of regional shop-in-shop (SIS) programs, bespoke fixtures and enhanced demos. Collaborate with global and regional creative partners and fabrication vendors to control quality, prototyping, and installation costs.
• Lead the production logistics for experiential pop-ups and retail events. oversee agency partners from concept through fabrication to tear-down.
• Lead the production logistics for swags, oversee agency partners from concept through production and delivery in-market.
• Develop and optimise process and creative workflows that integrate new AI tools, supporting internal teams and external partners on modern, automated ways of working.
• Continuously refine the launch asset workflow. Implement tools and systems (Smartsheet) to improve collaboration and reduce administrative churn.

Senior Project Manager, Offline Retail Producer

• End-to-End Launch Management: Program manage the entire digital content execution cycle for New Product Introduction (NPI) launches across APAC markets.
• Timeline Ownership: Establish and enforce the launch calendar, ensuring development, review, and staging are completed to meet the fixed Day 1 deadline.
• Risk Mitigation: Proactively identify and escalate potential roadblocks; act as a problem solver to implement effective cross-functional solutions.
• Cross-Functional Sign-offs: Lead the coordination of approvals from Local Marketing, Regional Product Managers, and Legal/Policy teams, ensuring all formal sign-offs are documented prior to publication.
• CMS Development: Independently leverage Content Management System (CMS) tools to build content pages from scratch, incorporating global core assets with local market nuances.
• Subject Matter Expert (SME): Serve as the internal authority on CMS tools, staying informed on enhancements and providing best practices to the broader team.
• Tool Advocacy: Partner with Martech, Product, and Engineering teams to share insights that drive tool improvements and scale global execution processes.
• Defect Management: Act as the first line of defense for digital quality, managing the triage of bugs and content issues for rapid resolution prior to go-live.
• Staging & Accuracy: Conduct rigorous milestone-based reviews to validate content accuracy and functional fidelity; ensure final content reflects approved specifications.
• Visual QA (VQA): Lead the VQA process to ensure digital content aligns perfectly with design mockups across all devices and local variations.
• Internal Testing: Facilitate "Dogfooding" sessions to solicit internal feedback, catching edge-case issues to guarantee a smooth consumer launch.
• Toolkit Localisation: Lead the adaptation of Digital Retail Toolkits for 3P partners, ensuring high-fidelity content is packaged and optimised for external retailers.
• Partner Asset Management: Build and maintain regional retail playbooks and manage asset sharing via the Partner Marketing Hub.
• Onboarding: Run partner onboarding programs to guide external stakeholders on launch asset adaptation and execution.
• Workflow Revolution: Integrate AI tools to automate localisation checks, rapid 3P asset resizing, and smart-content auditing.
• Efficiency: Implement AI-driven workflows to reduce manual VQA time and significantly increase speed-to-market.

Senior Project Manager, Online Retail Producer

Social Media Manager

• Content Creation: Take high-budget campaign assets (long-form video, reports) and creatively edit them into multiple pieces of high-performing social content (Shorts, Reels, Static Hooks)
• Design Systems: Design and maintain master motion and static templates that allow local markets to produce their own on-brand content independently
• Creative Operations: proactively organise and tag the central asset library, ensuring creative files are easily accessible for teams across the region
• Live Event Editing: Support production at major regional events, managing the shot list, capturing BTS/interviews, and editing polished cuts, ready for publication on tight turnaround times

Social Media Content Producer – Design

• Utilise Google AI Studio, Vertex AI Agent Builder, and Canvas, etc, to proactively build and deploy lightweight marketing utilities (e.g., simple localisation web apps) that speed up daily workflows.
• Manage the end-to-end roadmap and vendor relationships for marketing tools (e.g., Event-in-a-Box microsites, Social Asset Generators) and interactive assets (e.g., webgames), ensuring they are delivered on time and within budget.
• Collaborate with the Insights & Thought Leadership team to develop and maintain the technical aspects of a claims database, ensuring the infrastructure supports the insights' needs.
• Identify friction points in our operating model and implement technical automations (e.g., connecting APIs between tools) to eliminate manual administrative tasks.
• Own the delivery timeline for all technical projects, ensuring that requirements are clear, stakeholders are updated, and bottlenecks are identified and removed.

Project Manager – Technical Programmes

• Research Agency Management: Serve as the primary lead for our clients' research vendors, overseeing the execution of studies, managing complex budgets, and ensuring the high-quality delivery of insights.
• Operational Architecture: Define, document, and enforce SOPs—creating the intake forms, project trackers, and decision frameworks to streamline ops.
• Complex Project Management: Lead the program management for large-scale, cross-functional campaigns, coordinating timelines across Policy, Comms, and Marketing to ensure a unified launch.
• Data Operations: Partner with the Technical PM to build, populate, and maintain a claims/proof points database. While they handle the build, you handle the taxonomy, data entry, and verification of claims.

Project Manager, Research and Operations

• Creative Vision & Leadership: Lead all creative brainstorming, concept development, and scripting sessions from ideation to completion, driving bar-raising content across all social platforms.
• Creative Recommendations: Proactively recommend social-first creative insights to the team to help content optimisation by synthesising the information from trends, reports and innovative best practices.
• Brand Guardianship: Establish and evolve the visual language and tone of voice for the client's social channels, ensuring consistency, innovation, and alignment with the client's strategic objectives.
• Quality Control: Personally approve all final creative work before client presentation, ensuring it meets the highest standards of excellence.
• Strategic Collaboration: Collaborate closely with the Social Strategist to translate strategic insights and foundations into powerful, actionable, and impossible-to-ignore creative concepts.
• Team Development: Provide direct mentorship, constructive feedback, and guidance to all Content Creators, fostering their skills and pushing their creative boundaries.
• Trend & Innovation: Stay at the global forefront of creative trends, design techniques, and social media formats, proactively infusing the team's work with fresh, forward-thinking ideas.
• Execution Management: Source and manage freelancers, third-party vendors, and production partners, ensuring timely and high-quality delivery across all projects.

Social Creative Lead

Content Creator

• Own the entire process, including the ideation, shooting, and editing of high-quality, short-form video content specifically designed for platforms like TikTok, Instagram Reels, and YouTube Shorts.
• Execute on reactive trends and cultural moments within a "Speed-to-Culture" workflow, ensuring the brand remains relevant, topical, and engaging.
• Independently manage all on-set production requirements, including setting up lighting, optimising audio, and handling all necessary equipment to ensure high-quality footage.
• Collaborate closely with the Social Strategist to develop original video series, evergreen content concepts, and compelling editorial narratives.
• Oversee all post-production elements to ensure video quality, proper platform specifications, and consistency with the client's brand guidelines.
• Stay on top of global and local trends, proactively sharing insights and experimenting with new creative approaches, video formats, and effects for social media and the various platforms.
• Ensure the client’s brand guidelines and voice are closely followed and consistently applied in all outgoing video content.

Social Content Creator

• Content Leadership & Quality: Serve as the team lead for content creation, setting the execution standard and ensuring all outgoing short-form video content meets the highest standards of technical and creative excellence.
• Technical Expertise: Possess strong technical skills in filming, editing, tool usage and effective exploration of tools and social platforms to guide the content creation team.
• End-to-End Production Ownership: Own and drive the entire process, including ideation, shooting, and editing of high-quality, short-form video content specifically designed for platforms such as TikTok, Instagram Reels, and YouTube Shorts.
• Speed-to-Culture Execution: Drive the team's ability to execute on reactive trends and cultural moments within a "Speed-to-Culture" workflow, ensuring the brand maintains a topical and engaging presence.
• On-Set Management: Independently manage all on-set production requirements, including advanced setup of lighting, audio, and equipment, and provide guidance to junior team members.
• Strategic Development: Collaborate closely with the Social Strategist to develop original video series, evergreen content concepts, and compelling editorial narratives, advising on feasibility and production needs.
• Post-Production Oversight: Oversee all post-production elements to ensure video quality, proper platform specifications, and consistency with the client's brand guidelines.
• Trend & Innovation: Stay on top of global and local trends, sharing strategic insights and leading team experimentation with new creative approaches and video formats.

Senior Social Content Creator

• Social Strategist for a major tourism brand bridging data insights and creative execution.
• Develop overarching content strategy and clear content pillars.
• Collaborate with Data Analyst to translate complex data-led insights into actionable content strategies.
• Author clear, insightful, and inspiring creative briefs for the Content Creator pods.
• Stay updated on platform algorithm changes and emerging social features, adapting strategies accordingly.
• Collaborate with the Creative Lead for strategic alignment of all deployed content.
• Lead community management strategy, fostering engagement and brand advocacy.
• Monitor key strategic metrics, advising on adjustments for audience growth and business objectives.
• Oversee monthly reporting, blending social insights with creative hypotheses for continuous content optimization.
• Strong copywriting skills required for social platforms.

Social Media Manager – Strategist

Account Manager

• Client Partnership: Serve as the primary day-to-day contact and strategic partner for client stakeholders, fostering open and transparent communication while managing expectations effectively.
• Project Management: Develop, own, and manage all project timelines, resource allocation, and deliverables across the team, ensuring efficient workflow and on-time completion.
• Operational Excellence: Implement and manage the team's operational framework, including structured Work-in-Progress (WIP) meetings, performance tracking, and Quarterly Business Reviews (QBRs).
• Financial Oversight: Oversee detailed budget tracking, manage all monthly billings, and handle financial reporting to ensure the project remains on budget and compliant with financial regulations.
• Strategic Alignment: Collaborate closely with the Creative Lead to ensure all executed work maintains strategic alignment and upholds the highest standards of creative excellence.
• Manpower Leadership: Lead all manpower management duties, including team onboarding, managing leave schedules, and handling grievance procedures to ensure a stable and productive team environment.
• Risk Mitigation: Proactively identify and address potential roadblocks or resource conflicts, serving as the central point of accountability for problem-solving.

Copywriter

• Daily Community Management: Manage all day-to-day community interactions, including responding to comments, direct messages, and mentions in a timely, engaging, and strictly on-brand voice.
• Copywriting and Ideation: Be part of the process from ideation to execution of compelling copy for various social platforms.
• Proactive Engagement: Proactively spark and moderate conversations, posing thoughtful questions and creating engaging prompts to encourage user participation and foster a sense of belonging actively.
• Brand Voice & Copy: Develop and deliver engaging, on-brand copy for all social media and community interactions, including drafting captions and assisting with general wordsmithing, while adhering to platform best practices.
• Sentiment & Insights: Monitor social channels for audience sentiment, emerging issues, and potential crises, using this data to identify opportunities and provide proactive feedback to internal teams.
• Internal Champion: Champion the audience internally, providing the creative and strategic teams with regular, detailed feedback and insights on what the community is talking about, loving, and asking for.
• Strategic Alignment: Collaborate closely with the Social Strategist to ensure all community-facing copy and interactions are perfectly aligned with the brand's tone of voice and strategic goals.
• Crisis Monitoring: Approach community management in a proactive, engaging, and fun way, while being prepared to escalate any reputational issues as needed.

Social Copywriter – Community Manager

Video Editor

• Video Production Ownership: Own the entire process and production of video content, from receiving scripts and reviewing raw footage to final editing, colour grading, and exporting for publishing.
• Editing & Post-Production: Oversee the quality and progress of all video editing, ensuring that content is engaging, properly paced, and visually polished for maximum impact on social media.
• Motion & Effects: Create dynamic and compelling visual effects, transitions, and animations, leveraging expertise in Adobe After Effects to enhance video features and formats.
• Optimisation & Specifications: Monitor the quality of audio and video engineering and ensure all outgoing video content is accurately specced and optimised for the various social platforms it is published on.
• Creative Input: Review scripts and briefs, providing creative input and translating concepts into a full-fledged video timeline or storyboard to ensure alignment with the initial vision.
• Brand Guardianship: Ensure the client’s brand guidelines and tone of voice are followed closely and remain consistent across all video content.
• Trend & Innovation: Stay on top of global and local editing and visual trends, proactively sharing these insights to help the team experiment and develop new innovative ways of telling the client’s brand story.

Graphics Designer

• Motion Graphics Designer for a major tourism brand.
• Lead visual identity across social, focusing on motion, design, and photography.
• Requires a self-starter to own template creation and high-impact animation while ensuring brand consistency in a fast-paced, creative environment.
• Graphic Design: Design all static graphic assets for social channels, including infographics, carousels, and digital banners.
• Photography: Play a key role in supporting the social team by taking photos that feed into the wider content calendar. Excellent artistic vision combined with exceptional technical expertise.
• Visual Adaptations: Manage video adaptations, such as precision subtitling, reformatting, and resizing video assets to ensure optimisation for various social platforms.
• Efficiency & Consistency: Develop and maintain a comprehensive library of visual and motion graphic templates to increase production efficiency and ensure brand consistency across all assets.
• Brand Guardianship: Ensure all creative output strictly adheres to the client’s brand guidelines and visual voice while continuously exploring innovative ways to push the visual boundaries of the brand.
• Trend & Innovation: Stay on top of global and local design, motion graphics, and visual trends, proactively sharing these insights to help the team experiment with new ways of telling the client’s brand story.
• Collaboration: Participate in creative ideation and brainstorming sessions, partnering with the creative team to bring concepts to life through design and motion.