Social Copywriter – Community Manager
Maker Lab
contract
Posted on:
Location Type: Hybrid
Location: Singapore • 🇸🇬 Singapore
Visit company websiteJob Level
Mid-LevelSenior
Tech Stack
Spark
About the role
- Daily Community Management: Manage all day-to-day community interactions, including responding to comments, direct messages, and mentions in a timely, engaging, and strictly on-brand voice.
- Copywriting and Ideation: Be part of the process from ideation to execution of compelling copy for various social platforms.
- Proactive Engagement: Proactively spark and moderate conversations, posing thoughtful questions and creating engaging prompts to encourage user participation and foster a sense of belonging actively.
- Brand Voice & Copy: Develop and deliver engaging, on-brand copy for all social media and community interactions, including drafting captions and assisting with general wordsmithing, while adhering to platform best practices.
- Sentiment & Insights: Monitor social channels for audience sentiment, emerging issues, and potential crises, using this data to identify opportunities and provide proactive feedback to internal teams.
- Internal Champion: Champion the audience internally, providing the creative and strategic teams with regular, detailed feedback and insights on what the community is talking about, loving, and asking for.
- Strategic Alignment: Collaborate closely with the Social Strategist to ensure all community-facing copy and interactions are perfectly aligned with the brand's tone of voice and strategic goals.
- Crisis Monitoring: Approach community management in a proactive, engaging, and fun way, while being prepared to escalate any reputational issues as needed.
Requirements
- Minimum 4+ years of professional experience working in a community management and content writing/creative copywriting capacity.
- Deep knowledge of social audiences, platforms, and their specific formats, and how to properly leverage them to foster genuine engagement.
- Attuned with diverse online communities across entertainment, internet, and pop culture industries, and always plugged into a variety of social trends and groups.
- Thorough understanding of social media platforms, community dynamics, and online safety principles.
- Proven ability to manage quality control and tone of voice through excellent copywriting skills.
- Knowledge of local context and culture is essential, enabling culturally resonant communication.
- Highly motivated, energetic, and a self-starter committed to creative problem-solving under pressure.
- Exceptional verbal and written English communication and presentation skills.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
copywritingcommunity managementcontent writingsocial media platformsaudience sentiment analysisquality controltone of voice managementcreative problem-solvingengagement strategieswordsmithing
Soft skills
proactive engagementexcellent communicationpresentation skillsteam collaborationcultural awarenessmotivationenergyself-starterthoughtful questioningcommunity fostering